If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while.
-Insight on what marketing agency execs do daily, the problems they have, and the solutions they solve
-Raw, real, and unrehearsed footage—consisting of just one take
-New episodes published each week
Today's episode is a special one. Join Wilbur and Norris as they chat about what the past 10 years of Youtech means to them. And in case you were wondering—no, they aren't debating this time.
6 May 2022
Content vs. Design
Episode Highlights
1:35 (https://youtu.be/UYE9wg9ZNes?t=92) - Great Content Doesn't Ensure Reads
4:55 (https://youtu.be/UYE9wg9ZNes?t=295) - Content Converts...Design Draws In
7:03 (https://youtu.be/UYE9wg9ZNes?t=423) - Fitting Words Around Design
9:02 (https://youtu.be/UYE9wg9ZNes?t=541) - "A Picture Is Worth 1,000 Words"
10:10 (https://youtu.be/UYE9wg9ZNes?t=610) - "I Don't Need 1,000 Words"
13:25 (https://youtu.be/UYE9wg9ZNes?t=805) - Selling Something Without Saying Anything
In the marketing world, content and design are often neck and neck.
When designing a campaign, what comes first? How can you sell something without words (like Apple does)? What's better? The answers are all here, in Episode 5 of Youtalk.
Wilbur is arguing for design. Norris is ready to die on the content hill.
31 Mar 2022
Sales vs. Marketing
Episode Highlights
1:22 (https://youtu.be/lMRhb4hKkcE?t=82) - Market Well Instead of Hiring More Salespeople
4:55 (https://youtu.be/lMRhb4hKkcE?t=82https://youtu.be/lMRhb4hKkcE?t=295) - Get More Potential Customers With Sales
7:45 (https://youtu.be/lMRhb4hKkcE?t=465) (https://youtu.be/lMRhb4hKkcE?t=465)- Marketing Establishes Trust (Just Like Sales)
11:50 (https://youtu.be/lMRhb4hKkcE?t=710) - A Lot of People Prefer Personal Sales
16:43 (https://youtu.be/lMRhb4hKkcE?t=1003) - The Consensus of Sales vs. Marketing
A tale as old as time...sales vs. marketing. To get sales you need marketing. But marketing isn't always enough.
In this showdown, Norris and Wilbur discuss what's the better strategy: sales or marketing?
Wilbur is all for sales. Norris is on marketing's side. This episode's conclusion may surprise you—or maybe you already know the clear winner.
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Apple Podcasts (US)
4.9 / 5
24 ratings
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