Organic Video Marketing Podcast is for attorneys, service professionals, and marketing directors who want more clients without paying for ads. Host Craig, a 20-year trial lawyer, built his own video system out of necessity — no budget, no agency, no marketing team — and it changed his practice. Now he breaks down how video earns trust, ranks on Google, and compounds over time, plus honest conversations with agencies and marketers on what actually works.

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Podcast Overview
Organic Video Marketing Podcast is for attorneys, service professionals, and marketing directors who want more clients without paying for ads. Host Craig, a 20-year trial lawyer, built his own video system out of necessity — no budget, no agency, no marketing team — and it changed his practice. Now he breaks down how video earns trust, ranks on Google, and compounds over time, plus honest conversations with agencies and marketers on what actually works.
Language
🇺🇲
Publishing Since
5/29/2025
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Recent Episodes

July 6, 2026
The One Thing Marketing Agencies Shouldn't Do For You
<p>Please Join my Skool Community: https://www.skool.com/simple-video-systems-8191/aboutAre you tired of calls and emails from a video marketing agency? Learn how to evaluate if hiring external help is actually worth your budget.Many business owners deal with constant outreach from marketing consultants promising growth. This video breaks down the reality of these solicitations and why so many companies struggle to get results after hiring video marketing services. If you have been burned by past vendors or are currently overwhelmed by agency pitches, this discussion provides a clear perspective on what to expect.We analyze the common pitfalls of working with a video marketing agency and why the promise of viral content often falls short of reality. By examining the typical hiring process, you will gain a better understanding of how to protect your resources and avoid common mistakes when vetting marketing consultants. This breakdown is designed for business owners who want to make smarter decisions about their video production strategy.Subscribe for weekly business strategy breakdowns, and comment below if you have ever had a bad experience with a marketing agency.</p>

July 6, 2026
Editing Is the Number One Channel Killer
<p>Learn how to build content creation SOPs that make your editing process predictable. Stop guessing and start scaling your output.This video breaks down the specific editing philosophy behind creating reliable standard operating procedures. If you are struggling with delegating editing tasks to a team, this guide clarifies the exact principles needed to ensure every video meets your quality standards without you needing to micromanage the fine details.We focus on the logic behind building an efficient editing process that remains consistent over time. By establishing clear guidelines, you remove the ambiguity that often causes bottlenecks in production. Mastering content creation SOPs allows you to step back from the daily grind while maintaining the specific style and rhythm your audience expects from your channel.Implementing these standard operating procedures is the first step toward delegating editing effectively. You will see exactly how to document your preferences so that your team can execute your vision with precision. This approach is designed for creators who want to build a sustainable system for consistent content creation.Subscribe for weekly workflow breakdowns, and tell me in the comments what part of your editing process is currently the hardest to delegate.</p>

July 6, 2026
How I Delegate Video Production to a Trained VA
<p>Please Join my Skool Community: https://www.skool.com/simple-video-systems-8191/aboutBuilding a video marketing system is essential when you have limited time and budget. Learn the single most important goal for professionals.This discussion outlines how to construct a practical video marketing system tailored for a law practice. If you are a professional struggling to balance client work with content production, this approach prioritizes efficiency without sacrificing results. We break down the core philosophy behind successful legal marketing strategy, focusing on what actually moves the needle for your business.After establishing your content creation workflow, you need to know where to direct your energy. This video clarifies the primary objective every business owner should aim for to ensure their efforts yield tangible growth goals. By streamlining your output, you can maintain a consistent presence even with constrained resources.Subscribe for weekly marketing strategy breakdowns, and comment below with your biggest challenge when creating content for your practice.</p>
11 total episodes available
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