Zakulisje podjetniških zgodb
Zakulisje
Claim This Podcastby Alen Faljić
5.0(10 reviews)
58 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇸🇮
Podcast Overview
Zakulisje podjetniških zgodb
Language
🇸🇮
Publishing Since
12/10/2016
1 verified contact email on file for Zakulisje
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
February 17, 2026
Petra Parovel (@Swy): "Community je danes ful težje zgraditi, kot si ga lahko pet let nazaj."
<p>Petra Parovel je ustanoviteljica blagovne znamke SWY, ki je v samo nekaj letih zraslo v podjetje z več kot 8 milijoni € letnega prometa.<br>Pogovarjala sva se o:</p><p>-kako doseči rast od 0 do 8M+ v samo nekaj letih<br>-postavljanju novih procesov, ko podjetje iz par ljudi zraste v ekipo 20+<br>-zakaj danes 70 % prometa še vedno prihaja iz Slovenije<br>-moči communityja in kako ga zgraditi<br>-zakaj je mlajše generacije potrebno voditi drugače<br>-kako je prekomerno naročanje kolekcij ustvarilo več kot pol milijona € zalog in kako so to rešili<br>-kako upravlja podjetje, kjer 75 % prihodkov ustvarijo returning customers (stranke, ki se vračajo)<br>-kako danes razmišlja o širjenju na Hrvaško in nove trge<br>----<br>www.zakulisje.si</p>
February 3, 2026
€300K na leto z newsletterjem?
<p>Gregor Ojsteršek je ustvarjalec newsletterja Engineering Leadership, ki ga bere več kot 180.000 ljudi po celem svetu. Iz enega samega medija je zgradil več kot 300.000€ letnih prihodkov in to brez zaposlenih in brez klasičnega startup modela.</p><p>V tokratni epizodi Zakulisja govorimo o:<br>- realnih številkah newsletter biznisa (free vs. paid)<br>- kako je prišel do 180.000 bralcev<br>- zakaj več kot 99 % vsebin ostaja brezplačnih<br>- kdaj (in zakaj) je začel z monetizacijo<br>- kako promocija na LinkedInu, Substacku in Redditu dejansko delujejo v praksi<br>- zakaj je distribucija težja od ustvarjanja vsebine<br>- kako AI spreminja vlogo inženirjev, vodij in ustvarjalcev</p><p>----<br>www.zakulisje.si</p>
January 8, 2026
Stella in Anže (EQUA): "Strast nas je pripeljala do 7M. Scale pa zahteva drugačno igro..."
<p>Stella in Anže sta soustanovitelja podjetja EQUA. Pogovarjali smo se o:</p><p>- kako sta zgradila 7M podjetje brez jasnega "scale blueprinta" - in kaj sta se naučila od drugih slovenskih e-commerce podjetnikov<br>- zakaj sta preveč časa in sredstev vlagala v razvoj popolnih produktov namesto v marketing in scale<br>- kako izgleda biti poslovna partnerja IN starša dveh otrok hkrati (+ logistika za meal prep in pomoč doma)<br>- zakaj so sistemi in struktura potrebni, tudi če imaš ADHD in sovražiš procese<br>- konkretne spremembe, ki jih delata za prehod iz 7M do 21M prihodkov <br>- kako Anže uporablja ChatGPT za analizo svojega DNK-ja, krvnih analiz in longevity<br>- zakaj je začetek podjetja danes hkrati lažji in težji kot pred 15 leti</p><p><br>----<br>www.zakulisje.si</p>
58 total episodes available
Recent guests on Zakulisje
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Klemen Selakovič
Guest
Andrej P Škraba
Guest
Žiga Fajfar
Guest
Jure Požun
Guest
Gregor Rebolj
Guest
Tomaž Štolfa
Guest
Urška Sršen
Guest
Matej Zalar
Guest
Gregor Žakelj
Guest
Luka Šulić
Guest
Maja Voje
Guest
Luka Dremelj
Guest
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Frequently asked questions
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- What is Zakulisje?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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