Hi, I'm John and I'm on a mission to transform this industry from within. Every week, I sit down with elite level agents from all over the UK. No fancy talk, no nonsense - they spill the beans on their real experiences and show you how to supercharge your career in estate agency. Most hate what I'm doing. Others love it. You decide..
EP081: Tony Morris: Stop Competing on Fee. Start Becoming Impossible to Compare.
Tony Morris: Stop Competing on Fee. Start Becoming Impossible to Compare.
In this episode, I sit down with Tony Morris: sales trainer, professional speaker, author and co-founder of Agency Titans.
We talk about why so many agents get treated as interchangeable, why being cheaper is rarely the answer, and what it takes to become the obvious choice without turning into a pushy salesperson.
Tony shares practical ways to uncover the reasons clients choose you, learn from the instructions you lose, use client language and testimonials properly, and give sellers questions that expose whether another agent can actually deliver what they promise.
We also get into premium fees, leadership, recruiting and motivating different personality types, choosing the right clients, and the habits that separate the top agents from everyone waiting for the phone to ring.
In this episode
Why a USP is less useful than a genuine customer benefit
How to find the real reason you win—or lose—an instruction
Why video testimonials are more powerful than claims about yourself
The questions that let sellers assess other agents for themselves
Why the best salespeople help people buy rather than sell to them
The three traits Tony sees in the top 1% of salespeople
Charging more without being arrogant
Why you should sometimes walk away from a client
How to build a team around people's strengths, not just targets
The difference between being an order taker and an order maker
Tony also explains the work he does through Agency Titans, helping estate agency owners improve their systems, conversions, fees and team performance.
For information on Tony Morris and Agency Titans
https://www.tonymorrisinternational.com/
27 Mar 2026
EP080 - The 3 Things That Decide If a House Sells (Or Doesn't) with Regina Mangan
Most agents think getting the instruction is the win.
It's not.
Getting it sold is.
In this episode, I sit down with Regina Mangon to break down the three things that actually determine whether a property is a success… or a complete mess:
The agent.
The price.
And the marketing.
That's it.
We get into:
Why cutting your fee is the fastest way to lose credibility
Why overpricing kills deals before they even get started
How to actually create demand (instead of sitting around waiting for it)
The danger of "vanity listings" and why most agents are chasing the wrong game
And what it really takes to build a business that works — not just one that looks busy
This isn't theory.
This is about doing the job properly — having the tough conversations, setting expectations early, and actually delivering for your client.
If you want fewer price reductions, fewer stale listings, and more properties sold properly…
Listen to this.
No fluff. No excuses. Just how it actually works.
18 Mar 2026
EP079 - The Truth About Surveys: Why Deals Collapse (And How to Stop It) with Daniel Knight
Most deals don't fall apart because of the property.
They fall apart because of panic.
In this episode, I sit down with Daniel Knight — better known as Dan the Surveyor Man — to break down what actually happens when a survey hits a deal… and why so many agents completely misread it.
We get into:
Why "bad surveys" aren't always the problem
The truth about Level 2 vs Level 3 surveys
How downvaluations really work (and why they're not personal)
The biggest mistakes agents make before, during and after a survey
And how to stop deals collapsing at week 8, 10, 12… when it's too late to recover
Daniel's approach is simple — surveys are about risk, not drama.
And if you understand that, you stop reacting… and start controlling the deal.
If you're an agent who wants fewer fall-throughs, stronger negotiations, and more completions — this episode is a must-listen.
No fluff. No excuses. Just the truth.
Reach and audience
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Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 57 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
86
Social presence
0
YouTube
0
Engagement
68
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