Join host Joe Matar (former startup VP of Marketing) as he and his guests show you the best ways to use marketing to grow revenue from $0 to $20M in ARR. Guests include marketing leaders (CMOs and VPs) who have guided their companies through phenomenal growth (Seed to Series B). They'll provide specific frameworks and advice around a wide range of topics including how to grow leads and pipeline in a small (or non-existent) category, how to build a high-performing marketing team (and what types of roles to hire for and when), building your startup marketing tech stack, the best way to ask for more budget, and more! Listen now!
Zero to Twenty - B2B Marketing Podcast for Early Stage Startup Marketers
Claim This Podcastby Joe Matar
5.0(10 reviews)
6 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Join host Joe Matar (former startup VP of Marketing) as he and his guests show you the best ways to use marketing to grow revenue from $0 to $20M in ARR. Guests include marketing leaders (CMOs and VPs) who have guided their companies through phenomenal growth (Seed to Series B). They'll provide specific frameworks and advice around a wide range of topics including how to grow leads and pipeline in a small (or non-existent) category, how to build a high-performing marketing team (and what types of roles to hire for and when), building your startup marketing tech stack, the best way to ask for more budget, and more! Listen now!
Language
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Publishing Since
3/13/2024
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Recent Episodes
July 24, 2024
Event-Led Growth: Leveraging Events to Drive Business Growth
<p>In this episode of the Zero to Twenty podcast, Kate Hammit, CMO at Splash, and I discuss event-led growth as a go-to-market strategy. We define event-led growth, explore the modern buyer's journey, and discuss how to leverage events to drive growth at all stages of the funnel. We also touch on the importance of measuring event ROI, aligning sales and marketing teams to achieve revenue goals, and how to create valuable content that resonates with your target audience.</p>
July 24, 2024
Go-to-Market Strategies, Sales and Marketing Alignment, ABM, and Startup Growth
<p>In this episode of Zero to Twenty, I interview Margaret Irons, the founder of Salt and Butter Marketing. Margaret shares her career journey, from working in agencies to leading marketing at Three Pillar Global, where she played a key role in the company's significant growth. We discuss the importance of a well-defined go-to-market strategy, aligning sales and marketing teams, and the challenges and rewards of entrepreneurship. Margaret emphasizes the significance of focusing on foundational marketing principles and offers valuable insights for startups and businesses aiming to achieve sustainable growth. We also delve into account-based marketing strategies and the importance of clear communication and measurement in achieving marketing success.</p>
July 24, 2024
Understanding and Maintaining Product-Market Fit
<p>In this episode, I welcome Mike Lovell, CMO at Class, to discuss the critical topic of product-market fit. Mike emphasizes the importance of understanding and aligning product-market fit with buyer personas and market segments. He discusses the dynamic nature of product-market fit, highlighting the need for continuous evaluation and adjustment. Operational focus and discipline are crucial once product-market fit is identified to ensure success across the organization. We also discuss ways to improve product-market fit by leveraging data and customer feedback. Lastly, we both underscore the importance of genuine problem-solving over just fitting a market message.</p>
6 total episodes available
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Frequently asked questions
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- What is Zero to Twenty - B2B Marketing Podcast for Early Stage Startup Marketers?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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