本节目聚焦品牌商业模式探讨。既会关注品牌本身，也会关注与品牌息息相关的上游供应链、渠道、营销环节。
主播张杨是解数咨询创始人，已服务400+消费品行业的客户，毕业于剑桥经济学，曾任职麦肯锡，从0到1创立年销超1亿元纸尿裤品牌。
关于解数咨询：专注于电商行业大数据挖掘及分析的调研机构。服务于消费品行业在电商领域全品类全平台品牌孵化、营销及管理。
想要更深入的了解我们？你可以在“解数咨询”公众号或视频号，“解数张杨”视频号，找到我们。
Podcast Overview
本节目聚焦品牌商业模式探讨。既会关注品牌本身，也会关注与品牌息息相关的上游供应链、渠道、营销环节。 主播张杨是解数咨询创始人，已服务400+消费品行业的客户，毕业于剑桥经济学，曾任职麦肯锡，从0到1创立年销超1亿元纸尿裤品牌。 关于解数咨询：专注于电商行业大数据挖掘及分析的调研机构。服务于消费品行业在电商领域全品类全平台品牌孵化、营销及管理。 想要更深入的了解我们？你可以在“解数咨询”公众号或视频号，“解数张杨”视频号，找到我们。
Language
🇨🇳
Publishing Since
4/25/2023
1 verified contact email on file for 张杨聊品牌
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Recent Episodes
February 5, 2026
Vol.78 品牌如何穿越新消费下半场（上）
<figure><img src="https://image.xyzcdn.net/Fgq7vEo_joDHhJRLzsWT7NUPrL-C.png"/></figure><p>这是一档<strong>把复杂行业讲清楚</strong>的节目。</p><p>我们不追风口，也不讲空话，而是用真实案例和直白逻辑，帮你看懂健康与消费行业正在发生的变化。</p><p>你会听到：</p><p>为什么有些产品长期存在，</p><p>为什么有些品牌看似普通，却能稳定增长，</p><p>以及普通人在面对各种“新趋势”时，<strong>该如何判断是否靠谱</strong>。</p><p>如果你想少被营销带着走，</p><p>多一点理性的参考视角，</p><p>这档节目，适合慢慢听、长期订阅。</p><p>| 往期精彩节目：</p><ul> <li>媒体采访：<a href="https://www.xiaoyuzhoufm.com/episodes/646324037d934b8505a43fc4">国货美妆能否持续活下去</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64b7a01232fb5cf4c95d4556">618大促遇冷</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6512833c19dde7bf6a976004">“银发经济”下的生意机会</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6593c3399b1c24d1e00a6816">拼多多市值赶超阿里</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f01db5421188fe6ae4b013">品牌如何跨越周期（上）</a>/<a href="https://www.xiaoyuzhoufm.com/episodes/6602948b1519139e4fb003d5">（下）</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66276b38200abebe6eb5bd1c">欧舒丹如何逆势进攻？</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/666a512dc26e396a36674e19">揭秘短剧营销的底层逻辑</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66f3ef6969b6a485e8d9f9c0">母婴品牌如何打造超级单品</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67af2d9e606e5c59407a178f">AI赋能</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67d28739e924d4525a50f893">白牌是捷径还是陷阱？</a>、</li> <li>品牌故事：<a href="https://www.xiaoyuzhoufm.com/episodes/65ae1060852be0e11c90aeee">华熙生物</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65ba18726a43241529dab195">麦富迪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65e6de42d15a20dbcab0ee3f">雅诗兰黛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/660a5bf21519139e4fe1c649">娃哈哈</a></li> <li>解数闭门会分享：<a href="https://www.xiaoyuzhoufm.com/episodes/64472f0c94d78eb3f7573681">婴童行业分析</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/655c45749f440f54437e06e9">4大种草平台特征</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/656596d8c9e7cfe02529e93f">王小卤打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6577f3e53d5d24e9cb0a7e0a">2023美妆行业复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/658b95c46396a4645a31d3a3">品牌出海东南亚</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65c1bfebdde969cfdc6392f5">韩束吊打国际大牌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/661cfa2e5dae7932c69da90e">预制菜行业拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6704cf0181cdab3a937343f5">回顾珀莱雅的王者十年之路</a>、<a href="https://www.xiaoyuzhoufm.com/episode/6713d66b0d2f24f2895156e2">母婴王者babycare</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/671906c3db2cf82757719189">认养一头牛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6764fc7015a5fd520e25711f">毛戈平&YSL&彩棠及2024年彩妆复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/677e3cb2cda04ef4c147955a">极萌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6789f34d11635399132456a9">鲜朗</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67a595dbd74435e4a399f219">甄磨坊</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67ca58bee924d4525ada7210">鸭鸭羽绒服</a>、<a href="https://podcaster.xiaoyuzhoufm.com/podcasts/6445ea1f420fc63f0ba4929e/episodes/67daa8bcdd11f9c8c1b56294/stats">贝德美</a>、</li> <li>线下论坛：<a href="https://www.xiaoyuzhoufm.com/episodes/662b55068a089719b7f23f8a">渠道创新赋能品牌增长</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6630b157f3ee6d4f8ac6bdc9">2024年美妆8大现象与消费者7大趋势</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/663deb93b5a7fb733e03510b">口服美容行业趋势探讨</a></li> <li>深度访谈：<a href="https://www.xiaoyuzhoufm.com/episodes/64642fd67d934b8505b5eb57">数字化电商</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64702c066752b5f9de2b3c65">解酒药</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6476f3086752b5f9de9a1abf">新老消费品品牌危机</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6480205a5ed4bd1a4645d294">逮虾记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/648a9cb7e16019bcbcc245d1">小红书</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64afa8d56dab8896d1ee8492">京润珍珠</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64be2bd6d0844ea81263f819">尔木萄</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64c8c462b3f6c440a89680e7">知识付费行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64d05e1af50b650b282a283d">香氛赛道</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64dad92680c9ec4c5f4822b0">欧莱雅</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64e3313080c9ec4c5fde6f32">HeyBetter</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64ec530980c9ec4c5f7a10f3">别样泡泡</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64fee500e490c5dee5ef0a9c">绿豆</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6523a203ba2ed85c6df192e4">菜鸟和配方师</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/652e4bfbe05a7789815cef43">小壳</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6537445c48a62918d03a238f">寻荟记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f8f5fe6764957079266ab6">叮叮懒人菜</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/654069b63c0b0c6de424b31f">宠物行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6581323e991e2ee60801fda7">养老产业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65d415533af97665af0f5ebe">家用美容仪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/659f9390ed29175cc342f260">内容营销</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/672ad8f66c53cd405a449a12">照明届的特斯拉天空见</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67b82ad505a90dfd0dec5190">宠物行业24年复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67c032b1606e5c5940380cc3">AI技术在职场的应用</a>、<a href="https://www.xiaoyuzhoufm.com/episode/680923058aed253fa32390c0">白牌打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episode/683586da31215eb506fb38d7">微信电商</a>、<a href="https://www.xiaoyuzhoufm.com/episode/68a4b065293471fed4761c6e">人货场&营</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/68e919dc525f51df38a9b5e1">外卖大战</a></li></ul>
November 25, 2025
Vol.75 赢战 2025：平台之战：2025中国电商格局与增长新逻辑（2）
<figure><img src="https://image.xyzcdn.net/Fgq7vEo_joDHhJRLzsWT7NUPrL-C.png"/></figure><p><strong>本期内容是我们系列直播的第二讲，聚焦 2025 年中国主流电商平台的底层逻辑、数据结构与增长策略。</strong></p><p>我们将带你系统理解：</p><ul> <li><strong>天猫、京东、拼多多三大传统电商平台的定位差异、增长来源与用户结构</strong></li> <li><strong>短视频平台的崛起：抖音、小红书、快手等内容电商生态如何影响消费者决策</strong></li> <li><strong>存量时代到来：为什么用户规模见顶？为什么大促越来越“安静”？</strong></li> <li><strong>品牌如何在逆势中增长：新市场、新圈层、AI 技术与情绪价值的四重推动力</strong></li> <li><strong>平台最新玩法解析：智能搜索、AI 店长、即时零售、低价策略、周四会员日等</strong></li> <li><strong>实战案例拆解：如何把用户痛点转成产品买点？如何在不同平台找到增长曲线？</strong></li></ul><p>如果你：</p><ul> <li>正在做电商、消费品</li> <li>想理解今天平台为什么这么卷</li> <li>想知道品牌如何在平台上做出差异化</li> <li>或只是想听懂 2025 年电商到底发生了什么</li></ul><p>这期内容都能帮你把整个行业“看懂”。</p><p>| 往期精彩节目：</p><ul> <li>媒体采访：<a href="https://www.xiaoyuzhoufm.com/episodes/646324037d934b8505a43fc4">国货美妆能否持续活下去</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64b7a01232fb5cf4c95d4556">618大促遇冷</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6512833c19dde7bf6a976004">“银发经济”下的生意机会</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6593c3399b1c24d1e00a6816">拼多多市值赶超阿里</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f01db5421188fe6ae4b013">品牌如何跨越周期（上）</a>/<a href="https://www.xiaoyuzhoufm.com/episodes/6602948b1519139e4fb003d5">（下）</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66276b38200abebe6eb5bd1c">欧舒丹如何逆势进攻？</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/666a512dc26e396a36674e19">揭秘短剧营销的底层逻辑</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66f3ef6969b6a485e8d9f9c0">母婴品牌如何打造超级单品</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67af2d9e606e5c59407a178f">AI赋能</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67d28739e924d4525a50f893">白牌是捷径还是陷阱？</a>、</li> <li>品牌故事：<a href="https://www.xiaoyuzhoufm.com/episodes/65ae1060852be0e11c90aeee">华熙生物</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65ba18726a43241529dab195">麦富迪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65e6de42d15a20dbcab0ee3f">雅诗兰黛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/660a5bf21519139e4fe1c649">娃哈哈</a></li> <li>解数闭门会分享：<a href="https://www.xiaoyuzhoufm.com/episodes/64472f0c94d78eb3f7573681">婴童行业分析</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/655c45749f440f54437e06e9">4大种草平台特征</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/656596d8c9e7cfe02529e93f">王小卤打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6577f3e53d5d24e9cb0a7e0a">2023美妆行业复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/658b95c46396a4645a31d3a3">品牌出海东南亚</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65c1bfebdde969cfdc6392f5">韩束吊打国际大牌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/661cfa2e5dae7932c69da90e">预制菜行业拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6704cf0181cdab3a937343f5">回顾珀莱雅的王者十年之路</a>、<a href="https://www.xiaoyuzhoufm.com/episode/6713d66b0d2f24f2895156e2">母婴王者babycare</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/671906c3db2cf82757719189">认养一头牛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6764fc7015a5fd520e25711f">毛戈平&YSL&彩棠及2024年彩妆复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/677e3cb2cda04ef4c147955a">极萌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6789f34d11635399132456a9">鲜朗</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67a595dbd74435e4a399f219">甄磨坊</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67ca58bee924d4525ada7210">鸭鸭羽绒服</a>、<a href="https://podcaster.xiaoyuzhoufm.com/podcasts/6445ea1f420fc63f0ba4929e/episodes/67daa8bcdd11f9c8c1b56294/stats">贝德美</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6916c9246018cc2c98cbac7a">赢战（1）</a></li> <li>线下论坛：<a href="https://www.xiaoyuzhoufm.com/episodes/662b55068a089719b7f23f8a">渠道创新赋能品牌增长</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6630b157f3ee6d4f8ac6bdc9">2024年美妆8大现象与消费者7大趋势</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/663deb93b5a7fb733e03510b">口服美容行业趋势探讨</a></li> <li>深度访谈：<a href="https://www.xiaoyuzhoufm.com/episodes/64642fd67d934b8505b5eb57">数字化电商</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64702c066752b5f9de2b3c65">解酒药</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6476f3086752b5f9de9a1abf">新老消费品品牌危机</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6480205a5ed4bd1a4645d294">逮虾记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/648a9cb7e16019bcbcc245d1">小红书</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64afa8d56dab8896d1ee8492">京润珍珠</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64be2bd6d0844ea81263f819">尔木萄</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64c8c462b3f6c440a89680e7">知识付费行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64d05e1af50b650b282a283d">香氛赛道</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64dad92680c9ec4c5f4822b0">欧莱雅</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64e3313080c9ec4c5fde6f32">HeyBetter</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64ec530980c9ec4c5f7a10f3">别样泡泡</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64fee500e490c5dee5ef0a9c">绿豆</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6523a203ba2ed85c6df192e4">菜鸟和配方师</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/652e4bfbe05a7789815cef43">小壳</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6537445c48a62918d03a238f">寻荟记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f8f5fe6764957079266ab6">叮叮懒人菜</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/654069b63c0b0c6de424b31f">宠物行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6581323e991e2ee60801fda7">养老产业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65d415533af97665af0f5ebe">家用美容仪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/659f9390ed29175cc342f260">内容营销</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/672ad8f66c53cd405a449a12">照明届的特斯拉天空见</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67b82ad505a90dfd0dec5190">宠物行业24年复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67c032b1606e5c5940380cc3">AI技术在职场的应用</a>、<a href="https://www.xiaoyuzhoufm.com/episode/680923058aed253fa32390c0">白牌打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episode/683586da31215eb506fb38d7">微信电商</a>、<a href="https://www.xiaoyuzhoufm.com/episode/68a4b065293471fed4761c6e">人货场&营</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/68e919dc525f51df38a9b5e1">外卖大战</a></li></ul>
November 16, 2025
赢战 2025：消费寒冬中的确定性机会（1）
<figure><img src="https://image.xyzcdn.net/Fgq7vEo_joDHhJRLzsWT7NUPrL-C.png"/></figure><p>欢迎来到本期节目。</p><p>如果你也感觉 2025 年的电商行业有点“怪”——增速放缓，但竞争更激烈；消费者变得更理性，却又愿意为情绪买单；平台看似没有增量，却又增长得很猛——那么这期内容会让你豁然开朗。</p><p>在最新一次直播里，张杨老师用宏观数据和前线案例，对今年的消费趋势做了非常深的拆解：</p><p><strong>我们正在进入一个真实的“存量时代”——消费者变保守，品牌变焦虑，平台全面开战。</strong></p><p>但在困难之下，也正好藏着下一波增长的机会。</p><p>比如家庭结构从 3 口缩到 2.6 口带来的小家庭经济，比如宠物赛道逆风增长、客单价连年提升，比如大促并没有消失，反而在经济寒冬变得更强，还有外卖大战意外推动网购用户暴涨的“隐藏增量” 。</p><p>在今天这期节目里，我们会一起重新理解：</p><p>消费在往哪里走？</p><p>哪些品类会被淘汰？</p><p>哪些品牌正在逆势增长？</p><p>以及，行业为什么艰难，但依旧值得我们继续做。</p><p>准备好了吗？</p><p>这是一个关于趋势、关于消费者、关于增长，也特别关于未来的讨论。</p><p>| 往期精彩节目：</p><ul> <li>媒体采访：<a href="https://www.xiaoyuzhoufm.com/episodes/646324037d934b8505a43fc4">国货美妆能否持续活下去</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64b7a01232fb5cf4c95d4556">618大促遇冷</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6512833c19dde7bf6a976004">“银发经济”下的生意机会</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6593c3399b1c24d1e00a6816">拼多多市值赶超阿里</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f01db5421188fe6ae4b013">品牌如何跨越周期（上）</a>/<a href="https://www.xiaoyuzhoufm.com/episodes/6602948b1519139e4fb003d5">（下）</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66276b38200abebe6eb5bd1c">欧舒丹如何逆势进攻？</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/666a512dc26e396a36674e19">揭秘短剧营销的底层逻辑</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/66f3ef6969b6a485e8d9f9c0">母婴品牌如何打造超级单品</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67af2d9e606e5c59407a178f">AI赋能</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67d28739e924d4525a50f893">白牌是捷径还是陷阱？</a>、</li> <li>品牌故事：<a href="https://www.xiaoyuzhoufm.com/episodes/65ae1060852be0e11c90aeee">华熙生物</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65ba18726a43241529dab195">麦富迪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65e6de42d15a20dbcab0ee3f">雅诗兰黛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/660a5bf21519139e4fe1c649">娃哈哈</a></li> <li>解数闭门会分享：<a href="https://www.xiaoyuzhoufm.com/episodes/64472f0c94d78eb3f7573681">婴童行业分析</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/655c45749f440f54437e06e9">4大种草平台特征</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/656596d8c9e7cfe02529e93f">王小卤打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6577f3e53d5d24e9cb0a7e0a">2023美妆行业复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/658b95c46396a4645a31d3a3">品牌出海东南亚</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65c1bfebdde969cfdc6392f5">韩束吊打国际大牌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/661cfa2e5dae7932c69da90e">预制菜行业拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6704cf0181cdab3a937343f5">回顾珀莱雅的王者十年之路</a>、<a href="https://www.xiaoyuzhoufm.com/episode/6713d66b0d2f24f2895156e2">母婴王者babycare</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/671906c3db2cf82757719189">认养一头牛</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6764fc7015a5fd520e25711f">毛戈平&YSL&彩棠及2024年彩妆复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/677e3cb2cda04ef4c147955a">极萌</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6789f34d11635399132456a9">鲜朗</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67a595dbd74435e4a399f219">甄磨坊</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67ca58bee924d4525ada7210">鸭鸭羽绒服</a>、<a href="https://podcaster.xiaoyuzhoufm.com/podcasts/6445ea1f420fc63f0ba4929e/episodes/67daa8bcdd11f9c8c1b56294/stats">贝德美</a></li> <li>线下论坛：<a href="https://www.xiaoyuzhoufm.com/episodes/662b55068a089719b7f23f8a">渠道创新赋能品牌增长</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6630b157f3ee6d4f8ac6bdc9">2024年美妆8大现象与消费者7大趋势</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/663deb93b5a7fb733e03510b">口服美容行业趋势探讨</a></li> <li>深度访谈：<a href="https://www.xiaoyuzhoufm.com/episodes/64642fd67d934b8505b5eb57">数字化电商</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64702c066752b5f9de2b3c65">解酒药</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6476f3086752b5f9de9a1abf">新老消费品品牌危机</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6480205a5ed4bd1a4645d294">逮虾记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/648a9cb7e16019bcbcc245d1">小红书</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64afa8d56dab8896d1ee8492">京润珍珠</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64be2bd6d0844ea81263f819">尔木萄</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64c8c462b3f6c440a89680e7">知识付费行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64d05e1af50b650b282a283d">香氛赛道</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64dad92680c9ec4c5f4822b0">欧莱雅</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64e3313080c9ec4c5fde6f32">HeyBetter</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64ec530980c9ec4c5f7a10f3">别样泡泡</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/64fee500e490c5dee5ef0a9c">绿豆</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6523a203ba2ed85c6df192e4">菜鸟和配方师</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/652e4bfbe05a7789815cef43">小壳</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6537445c48a62918d03a238f">寻荟记</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65f8f5fe6764957079266ab6">叮叮懒人菜</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/654069b63c0b0c6de424b31f">宠物行业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/6581323e991e2ee60801fda7">养老产业</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/65d415533af97665af0f5ebe">家用美容仪</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/659f9390ed29175cc342f260">内容营销</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/672ad8f66c53cd405a449a12">照明届的特斯拉天空见</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67b82ad505a90dfd0dec5190">宠物行业24年复盘</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/67c032b1606e5c5940380cc3">AI技术在职场的应用</a>、<a href="https://www.xiaoyuzhoufm.com/episode/680923058aed253fa32390c0">白牌打法拆解</a>、<a href="https://www.xiaoyuzhoufm.com/episode/683586da31215eb506fb38d7">微信电商</a>、<a href="https://www.xiaoyuzhoufm.com/episode/68a4b065293471fed4761c6e">人货场&营</a>、<a href="https://www.xiaoyuzhoufm.com/episodes/68e919dc525f51df38a9b5e1">外卖大战</a></li></ul>
75 total episodes available
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