天真一点，观察品牌、创意、人，和世界。
不定期更新，欢迎订阅。
by Kgarten品牌咨询
4.3(443 reviews)
54 episodes
Updated Bi-weekly
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Podcast Overview
天真一点，观察品牌、创意、人，和世界。 不定期更新，欢迎订阅。
Language
🇨🇳
Publishing Since
11/7/2022
1 verified contact email on file for 稚园稚造
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Recent Episodes
October 10, 2025
53 今日种下的，他日必会在某处开花结果
<p>本期嘉宾丁和珍（丁丁）曾经两次出现在本播客，一次是聊他从全职广告人到半广告人半出版人的转变历程，另一次是与台湾奥美集团CCO龚大中先生一起，推广大中的《创意龚作心得报告》一书大陆首发版。</p><p>这一次，丁丁同样带来了一本新书《符号有声》。本书其实十年前已经完成，但是作者黑马大叔张小平却因为急病突然仙逝。作为黑马大叔曾经提携过的“广告新人”，丁丁说这次是“还债”也是“报恩”。黑马大叔作为大陆广告圈的大前辈，不仅以空前的创作热情留下了无数广告与设计作品，同时也照顾和激励了许多后辈广告人。</p><p>这本书不仅包含了关于品牌符号设计的方法论，还有许多黑马大叔殚精竭虑设计的作品如何诞生的幕后故事，希望能够给设计师、品牌操盘人，或是对品牌及设计感兴趣的朋友一点启发与收获。</p><p>不论是当年的黑马大叔，还是今天的丁丁抑或你我，总要相信“今天种下的种子，他日必定会在某处开花结果。”</p><figure><img src="https://image.xyzcdn.net/FvwlZhbuupY9rQHeCDRL5xJ_cl4k.png"/></figure><figure><img src="https://image.xyzcdn.net/Fj1I9o7DaVMnrQmYI6OZ_-Hx5AUl.jpg"/></figure><figure><img src="https://image.xyzcdn.net/FlpMJcw4aTJ9rlUJ8piY72NctOSj.jpg"/></figure><p>01:06 谁是黑马大叔？他的新书关于什么？</p><p>10:02 做图书出版的不易</p><p>21:38 这么难为什么还要继续出版这本书？</p><p>24:20 来自成龙新片《捕风追影》的启发</p><p>30:15 像黑马大叔这样的广告人现在还有吗？</p><p>38:27 如果时代按下暂停键，也给了我们时间想一想什么是真正的好生活</p><p>46:33 希望大家支持黑马大叔的书以及纪念盲盒</p>
August 19, 2025
52 我在卡萨布兰卡乡下种地
<p>本期在几个月前就录好了，但是四个多小时的叙旧闲聊实在太长，导致我一直搁置着没剪。</p><p>欢迎我的老同事李婧和她来自卡萨布兰卡的声音。在视频聊天里，时隔两年多未见，我以为北非的种地经历总得在她的外表上留下点什么印迹，但是看起来，川妹子天生的好皮肤依旧令人羡慕，除了声音相比之前有一点沙哑之外，反正我看不出任何变化。至于声音沙哑的原因，她将其“归咎”于讲话太少，以至于现在讲话前都需要先开开嗓，哈哈哈哈。</p><p>听到“卡萨布兰卡”，我也会下意识地先将她的日常浪漫化。而现实，既没有那么多玫瑰色的浪漫，也没有过分的辛苦。日子就是如此平凡，并不常有多少戏剧化的渲染。</p><p>剪掉了很大一部分，按照老李的说法，全是十八禁的内容，有关于zz的，也有宗教、信仰和身心灵方面的体会。</p><p>她八月底终于要回国探亲了，我很开心我们可以面对面继续畅聊。在这里多放一些她分享的照片，让你的想象更容易落地。</p><figure><img src="https://image.xyzcdn.net/FrX-8aKlY6m-dzZgz2bpC4wcSpG3.jpg"/></figure><figure><img src="https://image.xyzcdn.net/Fl20LFoARaHrlxqEU5dRGiXVUmVN.jpg"/></figure><figure><img src="https://image.xyzcdn.net/Fhyhfg54sYF_hnL6-yvffo9tBWnv.jpg"/></figure><figure><img src="https://image.xyzcdn.net/FryyG46SbmhPfDv4KZOFneub1PQc.jpg"/></figure><figure><img src="https://image.xyzcdn.net/FsEQzX2zFXfxUXJyPgfgOi50GEfw.jpg"/></figure><figure><img src="https://image.xyzcdn.net/FvP5KlW88UCKt4EgfnScTyGq8Ewy.jpg"/></figure><p>这就是诺亚自己堆的石头房子</p><figure><img src="https://image.xyzcdn.net/FporN4eT1yYD1fnddWoy1zP2NB-M.jpg"/></figure><figure><img src="https://image.xyzcdn.net/FolcINh7NfEG1iI5dds0ontL3xv4.jpg"/></figure><p>站在自建石头房子上的诺亚，画面好像大话西游的最后一幕</p><figure><img src="https://image.xyzcdn.net/FqlJoAhOdU5lsExhBu35JLBZkBbq.jpg"/></figure><figure><img src="https://image.xyzcdn.net/Fo70VyiZIUQq4JbtSzUG6oGm2xv6.jpg"/></figure><figure><img src="https://image.xyzcdn.net/FlTj3h_AuIpQO9ReoDsMZb9t4QBS.jpg"/></figure><figure><img src="https://image.xyzcdn.net/Fux-AiOk5OJi9bRO9J52iJcGrTY1.jpg"/></figure><figure><img src="https://image.xyzcdn.net/Fjd8p2SWgl-GeDEe-LsaqinKDuSJ.jpg"/></figure><figure><img src="https://image.xyzcdn.net/FrFrk-D09MLag9X3ZI3v9UNEKjOl.jpg"/></figure>
July 21, 2025
51 低谷期都是靠一直以来积攒的小星星走出来的
<p>谁不会有低谷期呢？不过本期节目的焦点其实并不在职场人的低谷期上，而是基于我们手上的一个品牌策略项目，由我同合作的planner小伙伴Nalisa一起，聊聊这个项目中的困惑与获得。很多点可能是老生常谈，但我已经全然接纳了自己的老生常谈，也希望常谈常新常有启发，希望我们都可以收获更多客户的尊重、赞美与掌声，积攒自己职业路上的小星星。</p><p>01:53 做品牌策略不要仅仅停留在传播层面</p><p>06:04 广告公司节奏快时间短的工作模式还允不允许有意思的想法产出？</p><p>08:09 策略是想清楚再做，还是边想边做？</p><p>11:28 拍脑袋的idea和费力去想的idea，哪一个更可能超出客户的期待？为什么要超出客户期待呢？</p><p>15:10 品牌策略主张方向有没有唯一正确答案？</p><p>21:18 策略人需不需要创意能力？</p><p>38:33 Live for Work or Work for Life？</p><p>40:55 为什么这一行新人的热情可以快速耗尽？</p><p>46:13 能不能尝试去做三分之一小姐/先生？</p><p>50:41 策略人我想要什么 vs. TA想要什么 - 多角色的不断切换</p><p>1:01:41 经验崇拜 vs. 年轻崇拜</p><p>1:08:19 资深 vs. 资浅、代理商 vs. 客户，在专业上都可以考虑差异化定位</p><p>1:12:41 用大数据还是小数据去分析并描述TA？</p>
54 total episodes available
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