Podcast Overview
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">在这个充满不确定性的时代，坚持学习或许是对抗焦虑、懈怠和未知的最佳方式。这是一份来自中欧教授的学习锦囊：从领导力到管理之道，从创业方法论到行业新趋势……中欧名师带你洞悉问题本质，积蓄前行的信心、知识和力量。</p>
Language
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Publishing Since
3/16/2020
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Recent Episodes
June 23, 2026
蔡舒恒：4秒，2年，打破数10年垄断，张雪机车怎样后发制人？
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"> 2026年3月末，葡萄牙，世界超级摩托车锦标赛（WSBK）赛场，一家成立仅两年的中国公司，以近4秒的领先优势，跑出了让本田、雅马哈都望尘莫及的成绩。张雪机车，一战成名。 创始人张雪追梦二十年的故事一夜刷屏。但比励志叙事更值得深究的，是另一个问题——在一个被全球巨头垄断数十年的重资产地盘上，一支“特种部队”式的中国初创公司，是怎样在巨头转身的空档里，打赢了一场快、准、狠的突围战？中欧国际工商学院战略学与国际商务副教授蔡舒恒，从战略视角拆解了张雪机车的突围逻辑——不靠运气，也不只是技术，而是一套可以被其他后发企业借鉴的生存打法。 </p>
June 11, 2026
苏锡嘉：《给阿嬷的情书》16亿票房背后，藏着一堂高级的商业课
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"> 自4月底上映至今，潮汕方言电影《给阿嬷的情书》累计票房已突破16亿元。该片凭借极佳的口碑实现票房逆袭，暂列2026年度国产电影票房亚军，成为备受瞩目的现象级文化事件。中欧国际工商学院会计学教授苏锡嘉以商业视角切入，漫谈这部电影的成功之道，生动呈现了一个在红海行业中凭优质产品力突围的商业案例。 </p>
June 10, 2026
朱天：当全社会都在追理工科，我们为何更需要文科商科
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"> 一年一度的高考来了。这场牵动千万家庭的考试结束后，志愿填报——选学校、择专业——又会成为许多家庭新一轮的焦虑。近年来，考生和家长在专业选择上都越来越偏向理工科，尤其是计算机、人工智能（AI）、电子信息、电气工程、自动化、材料科学等所谓“硬专业”。过去高分集中的经管、金融类专业热度显著下降，财经类院校的投档线明显遇冷。很多高校也在调整本科专业结构，压缩部分传统文科商科专业，增加理工农医和交叉学科专业。但是，对绝大多数人来说，理工科教育其实并不比文科商科教育更重要。在中欧国际工商学院经济学教授朱天看来，AI时代，很可能恰恰相反。他给出详尽分析。 </p>
249 total episodes available
Recent guests on 中欧名师大讲坛
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
CHEN Weiru
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Lu Yi
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Su Xijia
Guest
Guan Haoguang
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Shameen Prashantham
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CAI SHU HENG
Guest
Sheng Songcheng
Guest
Luyi Lu
Guest
张演
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Frequently asked questions
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- What is 中欧名师大讲坛?
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">在这个充满不确定性的时代，坚持学习或许是对抗焦虑、懈怠和未知的最佳方式。这是一份来自中欧教授的学习锦囊：从领导力到管理之道，从创业方法论到行业新趋势……中欧名师带你洞悉问题本质，积蓄前行的信心、知识和力量。</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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