Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.
Zig When They Zag
Claim This Podcastby Jessica Scanlon and Kevin Ring
Podcast Overview
Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.
Language
🇺🇲
Publishing Since
7/22/2020
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Recent Episodes
June 22, 2021
Zig When They Zag - Season 2, Episode 8: Why Asking, “Should I Be on Facebook?” is the Wrong Question to be Asking
Whether it's creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) "it depends." However, each business is unique. There's no "one-size-fits-all" approach that can yield consistent results across products, industries, and demographics. What to Ask Instead Platforms and marketing tactics will change over time, but one thing that remains consistent is your business's need for a website. Why is your website ...
June 8, 2021
Zig When They Zag - Season 2, Episode 7: 5 Reasons Marketing Takes Time
"How long will marketing take to start working?" The truth is that marketing takes time to produce results because it's not a switch you flip on and off. It's more like an engine you have to get going up to speed slowly. 1. No One Knows Who You Are As with person-to-person relationships, becoming familiar takes time. You wouldn't jump right into marriage on the first date. The same applies to developing a relationship with your audience before they become customers. 2. Your Customers Ha...
April 28, 2021
Zig When They Zag - Season 2, Episode 6: 5 Reasons Why Your Marketing Isn't Working
5 Reasons Why Your Marketing Isn't Working In this episode, Jessica and Kevin discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts. 1. Incorrect Brand Positioning Are you talking about your business in a way that your customers are willing to learn about it? Many business owners struggle with marketing because they didn't position the company from their customer's perspective. 2. Lacking a Customer-Centric Approach to Messaging W...
26 total episodes available
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Frequently asked questions
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- What is Zig When They Zag?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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