ZIGT op Groei
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Podcast Overview
<p>Merken en organisaties willen groeien. Maar groeien gaat niet vanzelf. In ZIGT op Groei gaan we in gesprek met toonaangevende Nederlandse bedrijven. Welke obstakels kwamen zij tegen op de weg naar succes? Tom Jessen gaat in gesprek met diverse gasten om dit vraagstuk te achterhalen.</p>
Language
🇳🇱
Publishing Since
12/9/2021
1 verified contact email on file for ZIGT op Groei
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Recent Episodes
October 30, 2025
Hoe Welkoop groeit met advies, emotie en loyale klanten
<p>In deze aflevering schuift Dianne Sliphorst, marketingmanager van Welkoop, aan. Een merk dat al ruim een eeuw een vaste plek heeft in Nederland. Haar verhaal laat zien dat groei niet alleen gaat over meer omzet, maar vooral over beter luisteren naar klanten, medewerkers en de kracht van je merk.</p>
September 25, 2025
NIO herdefinieert de autowereld door focus op community marketing
<p>Met accuwisselstations, NIO Houses en een sterke focus op mensen in plaats van alleen mobiliteit, daagt het merk gevestigde premiumspelers uit én laat het zien hoe communitymarketing de autowereld kan definiëren. </p><p>In deze aflevering spreekt Tom Jessen met Mark Heiligers, PR-manager van NIO. Ze praten onder andere over hoe een Chinees merk weet te overleven in de westerse automarkt, het nieuwe Firefly-merk en hoe NIO communitymarketing optimaal inzet.</p><p><br></p>
June 26, 2025
Hoe Clipper kleur bracht in het theeschap en harten won
Martijn Morsink of Clipper discusses how the company strategically used colorful design and impactful experiences to stand out in the tea market and attract conscious consumers in this interview.
41 total episodes available
Recent guests on ZIGT op Groei
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Martijn Morsink
Guest
Ralph Olthoff
Guest
Marcel Molenaar
Guest
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Frequently asked questions
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- What is ZIGT op Groei?
<p>Merken en organisaties willen groeien. Maar groeien gaat niet vanzelf. In ZIGT op Groei gaan we in gesprek met toonaangevende Nederlandse bedrijven. Welke obstakels kwamen zij tegen op de weg naar succes? Tom Jessen gaat in gesprek met diverse gasten om dit vraagstuk te achterhalen.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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