Gamezop brings you a podcast that explores trends in digital content. We will talk about plug-and-play content (viz., games, quizzes, news, astrology) that can help any digital product increase user engagement and earn additional revenue. In doing so, we will be featuring guests from leading internet companies.
ZopTalk
Claim This Podcastby Gamezop
5.0(2 reviews)
3 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇮🇳
Podcast Overview
Gamezop brings you a podcast that explores trends in digital content. We will talk about plug-and-play content (viz., games, quizzes, news, astrology) that can help any digital product increase user engagement and earn additional revenue. In doing so, we will be featuring guests from leading internet companies.
Language
🇺🇲
Publishing Since
12/19/2023
1 verified contact email on file for ZopTalk
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Recent Episodes
September 3, 2024
Dial ‘G’ for Engagement: Why Adding Games to Speed Dial Slots is a Hit with Users
<p>“Content such as games and quizzes on speed dial slots of any digital product see fantastic results. We see a lot of users clicking on the icons of Gamezop to play.” Nikunj Soni, Affinity </p> <p><br></p> <p><strong>Segments:</strong></p> <p><strong>02:00 – </strong>Affinity was one of the earliest ad tech companies in India </p> <p><strong>05:00 – </strong>Helping publishers earn incremental revenue of up to 70-80% </p> <p><strong>07:00 – </strong>Algorithms that identify the right inventory for the advertiser</p> <p><strong>08:30 – </strong>Assigning speed dial slots to Gamezop was a game changer for user engagement </p> <p><strong>10:00 – </strong>Direct advertisers want gamification of ads</p> <p><strong>10:40 – </strong>‘Refresh’ ads within games to earn more revenue </p> <p><strong>14:00 –</strong> A word for companies that invested in cookie-less solutions</p> <p><strong>17:00 – </strong>How publishers can leverage their data to optimize ad monetization </p> <p> </p>
April 22, 2024
Gaming Gold Rush: Why You Must Add Games to Your Product
<p>“Gaming is going to take a lion’s share of the digital advertising business... a dedicated games section within any platform is a must for additional revenue.” Piyush Kumar, Co-Founder & CEO, Rooter.</p> <p><strong>Segments:</strong></p> <p><strong>01:53 – Rooter’s journey began with a vision to connect sports fans </strong></p> <p><strong>07:30 – Timing the shift to game streaming from a sports social network</strong></p> <p><strong>10:15 – Importance of in-house development in game streaming business </strong></p> <p><strong>14:30 – Role of multiple channels in company’s revenue mix</strong></p> <p><strong>18:50 – Why right partners matter for any business</strong></p> <p><strong>20:18 – Rooter users clocked 8M+ minutes on HTML5 games in under a year</strong></p> <p><strong>20:50 – Up to 50% Rooter users visit the Gamezop-powered casual gaming section </strong></p> <p><strong>23:00 – Generating $3 eCPM through Gamezop for Indian users </strong></p>
December 19, 2023
From Print to Play: Why are News Platforms Adding Games
<p>“We see people reading two news articles, and then spending an hour playing games,” Radhika Shukla, AVP at Times Internet, guides product managers on the finer aspects of user engagement.</p> <p><strong>Segments:</strong></p> <p>01:30 – <strong>Building on 180 years of ‘Times of India’ legacy </strong></p> <p>08:05 – <strong>Decoding the three crucial cogs of news media</strong> </p> <p>10:00 – <strong>Content is King and this format is Queen</strong></p> <p>12:30 – <strong>Navigating ethical tightropes in news moderation </strong></p> <p>15:30 – <strong>Metamorphosis of news platforms into diverse content destinations</strong></p> <p>17:15 –<strong> Rules of user engagement </strong></p> <p>21:00 – <strong>The secret weapon for content products:</strong> <strong>Games</strong></p> <p>24:30 – <strong>Round up</strong></p>
3 total episodes available
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Frequently asked questions
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- What is ZopTalk?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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