Gamezop brings you a podcast that explores trends in digital content. We will talk about plug-and-play content (viz., games, quizzes, news, astrology) that can help any digital product increase user engagement and earn additional revenue. In doing so, we will be featuring guests from leading internet companies.
Dial ‘G’ for Engagement: Why Adding Games to Speed Dial Slots is a Hit with Users
“Content such as games and quizzes on speed dial slots of any digital product see fantastic results. We see a lot of users clicking on the icons of Gamezop to play.” Nikunj Soni, Affinity
Segments:
02:00 – Affinity was one of the earliest ad tech companies in India
05:00 – Helping publishers earn incremental revenue of up to 70-80%
07:00 – Algorithms that identify the right inventory for the advertiser
08:30 – Assigning speed dial slots to Gamezop was a game changer for user engagement
10:00 – Direct advertisers want gamification of ads
10:40 – ‘Refresh’ ads within games to earn more revenue
14:00 – A word for companies that invested in cookie-less solutions
17:00 – How publishers can leverage their data to optimize ad monetization
22 Apr 2024
Gaming Gold Rush: Why You Must Add Games to Your Product
“Gaming is going to take a lion’s share of the digital advertising business... a dedicated games section within any platform is a must for additional revenue.” Piyush Kumar, Co-Founder & CEO, Rooter.
Segments:
01:53 – Rooter’s journey began with a vision to connect sports fans
07:30 – Timing the shift to game streaming from a sports social network
10:15 – Importance of in-house development in game streaming business
14:30 – Role of multiple channels in company’s revenue mix
18:50 – Why right partners matter for any business
20:18 – Rooter users clocked 8M+ minutes on HTML5 games in under a year
20:50 – Up to 50% Rooter users visit the Gamezop-powered casual gaming section
23:00 – Generating $3 eCPM through Gamezop for Indian users
19 Dec 2023
From Print to Play: Why are News Platforms Adding Games
“We see people reading two news articles, and then spending an hour playing games,” Radhika Shukla, AVP at Times Internet, guides product managers on the finer aspects of user engagement.
Segments:
01:30 – Building on 180 years of ‘Times of India’ legacy
08:05 – Decoding the three crucial cogs of news media
10:00 – Content is King and this format is Queen
12:30 – Navigating ethical tightropes in news moderation
15:30 – Metamorphosis of news platforms into diverse content destinations
17:15 – Rules of user engagement
21:00 – The secret weapon for content products: Games
24:30 – Round up
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
2 ratings
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