- 69
- Episodes
- 21
- Transcribed
- 229
- Ratings
- Daily
- Cadence
- 2020
- First episode
- 19K
- YouTube views
About A Change of Brand
A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
- Publisher
- Blake Howard
- Category
- arts · business · business
- Language
- en
- Explicit
- No
- First episode
- 28 Dec 2020
- Latest episode
- 9 Dec 2025
Latest episodes
21 of 69 episodes have a transcript.

9 Dec 2025TRANSCRIPT
Inside the Studio: Matchstic

4 Nov 2025TRANSCRIPT
Inside the Studio: Motto

7 Oct 2025TRANSCRIPT
Inside the Studio: Smith & Diction
Inside a recent episode

Inside the Studio: Matchstic
Published 9 Dec 2025 · Transcript excerpt
[…] Yeah, and that's a good transition to talk about clients because, you know, at the end of the day, we are working on behalf of our clients to help them accomplish certain business goals. We do that through the expertise of brand identity and our ability to consult kind of through that identity process and really help them maximize the value of their brand as an asset. Um, but sometimes for us, we have clients where that really works well and it's like a great fit and they see a huge return. And then there are other times where it's just a little bit more difficult. What would, what would you all say make, what are the qualities that make an ideal client? […]
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See plansWho has been a guest on A Change of Brand
Names identified in recent episode analyses. Showing up to five guests.
- Tosh Hall
- David Hartman
- Lisa Smith
- Teemu Suviala
- Garrett Corcoran
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 18,726
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 110 ratings
- Spotify
- 5.0 / 5
- 119 ratings
Podcast Authority Score: 75 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 80
- Social presence
- 0
- YouTube
- 76
- Engagement
- 98
Contact A Change of Brand
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about A Change of Brand
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does A Change of Brand take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
21 of 69 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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