by Branka Injac Misic and Laura Luck
More of a chat than a podcast, we share our experiences, learnings, laughs and *cough* wisdom as we recount stories from our lives as comms specialists, UX and CX advocates, marketing tragics… and our quest to finding a flow between our titles as ‘mum’ and ‘business owner’. We can already tell we’re gonna be great pals. There are no formalities here - you’re invited into our conversation where things are super relaxed so you can take off those shoes! Co-hosts: Branka Injac Misic Laura Luck
Language
🇺🇲
Publishing Since
6/5/2019
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May 6, 2020
<p>This is the last episode of season 3! </p> <p>Pretend you're in a coffee shop, sitting down with us (remember sitting in a coffee shop?).. and having a casual chat about: </p> <p>- Laura celebrating a milestone this week! </p> <p>- Branka needing a drink (haha desperate times) </p> <p>- Is the black hole of quarantine swallowing us up? </p> <p>- Laura chats about current work projects and starting a new role</p> <p>- Branka dives deep into her concerns around superannuation and sole traders during COVID</p> <p>- How we're coping (or not coping) working from home with kids</p> <p>- What our work days actually look like at the moment (it’s not pretty) </p> <p>- Why we haven’t been active on socials </p> <p>- Yes, we both just need to chill the eff out<br> <br> Recs:</p> <p>- Normal People TV adaptation </p> <p>- The Danish Way of Parenting</p> <p><br></p> <p>Contact us:<br> Hello@lauraluck.com.au</p> <p>Branka@gigsuper.com.au</p>
April 22, 2020
At the time of recording this episode, the world is experiencing a one in a hundred year event with the global pandemic that is COVID-19. Businesses all over the planet are struggling with many things – the most noticeable from the outside being their communication. So this week, we invited a crisis comms expert on the podcast to guide us all through approaching business comms when things get turned upside down. Anna Rogan is a foolhardy olive farmer and stubbornly creative copywriter who specialises in personality-driven website and email copy for small biz owners. Anna has a BA in psychology, a post-grad in writing and a decade-long career in comms and media roles for some pretty big brands under her belt. And though she hails from a background in crisis comms, these days she mainly writes for purpose-driven, heart-led, socially-conscious small business owners and entrepreneurs. In this episode we talked about: • The standard format to follow when crafting crisis comms. • Tapping into empathy to guide communication during a crisis – especially for businesses that tend to be more transactional. • Finding the balance in your comms between business as usual and ‘business unusual’. • Respecting brand tone of voice during a crisis. • Tips for communicating with teams and stakeholders when you’re working remotely. Find Anna here: • https://www.annarogan.com/ • https://www.instagram.com/annaroganwriter/ • https://au.linkedin.com/in/anna-rogan-a7349624
April 8, 2020
With a decade of marketing experience for brands large and small, Matt applies user research and data to craft results-driven messaging combined with visual design and tech. By day, Matt works as a conversion copywriter for Kajabi. By night, Matt combines copy, visual design, and tech to deliver high-converting websites for his clients. No matter what he's working on, Matt obsessively asks how we can lead users on a journey that achieves business goals while making the world a little bit better. In this episode we talked with Matt about: • What it’s like to work for an amazing company that always puts the customer first • How UX, copywriting, and comms strategy fit into the current economic and ethical climate • How important will our type of work will be in the recovery from Covid-19 Connect with Matt: • https://www.linkedin.com/in/matt-hall-372b4645/ • https://www.conversiondesign.org/ • https://www.getanawesomejob.com/
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More of a chat than a podcast, we share our experiences, learnings, laughs and cough wisdom as we recount stories from our lives as comms specialists, UX and CX advocates, marketing tragics… and our quest to finding a flow between our titles as ‘mum’ and ‘business owner’.
We can already tell we’re gonna be great pals. There are no formalities here - you’re invited into our conversation where things are super relaxed so you can take off those shoes!
Co-hosts: Branka Injac Misic Laura Luck
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