Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

A Talk on the Buyer Side

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by Kevin Dixon

5.0(1 reviews)

10 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Overview

How can you win more sales? By being more buyer centric. That means understanding the buyer’s perspective, what’s important to them and the challenges of making a decision. We explore how facilitation and collaboration can create a Win/Win between seller and buyer. Who wouldn’t love that? Selling is tough, but buying is tougher. By helping the buyers you’re helping yourself. Join us as we have buyer side chats with people involved in the buying decisions as well as industry experts who’ll help us to understand why we need to change and what we need to do better.

Language

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Publishing Since

10/29/2019

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Recent Episodes

June 14, 2022

Adam Freeman - Embracing Buyer Enablement for growth

Adam is the Buyer Enablement Director for The Access Group, a role which combines Pre-Sales, Sales Enablement, Bid Management and their internal Sales Academy. How often do you see business titles including buyer enablement? Not often, because sales is still a very seller centric industry. Thankfully, Adam is working with his team and colleagues to drive more buyer-centric engagements and a better buying experience for their customers. And it's working by contributing towards their aggressive scale and growth plans. Adam talks us through why and how they've made some changes and the importance of a buyer first strategy.

April 12, 2022

Matt Dixon - Customer Inaction and Indecision, The JOLT Effect

Matt Dixon is a Founding Partner at DCM Insights, if his name rings a bell it’s because Matt co-authored The Challenger Sale and The Challenger Customer. Both books are globally renown and have had a big impact and influence on the sales industry for the past decade. And now for the good news, Matt has got together with Ted McKenna to write a new one - The JOLT Effect. It focuses on one the biggest obstacles that sales teams need to overcome, the dreaded do-nothing customer, the no-decision retain the status quo outcome. They researched over 2.5 million sales calls to uncover the reasons for customer inaction and indecision, and the results are different to conventional thinking. You'll have to be patient as the book isn't out until September, but thankfully Matt shares some tasty snippets that you'll want to hear.

November 8, 2021

David Brock - Buyers need to be digitally led and sales supported

David Brock is the Founder and CEO of Partners in EXCELLENCE (a global business consulting company), an author, renown expert in complex and enterprise sales, and writer of one of the best sales blogs. In this episode David gives us the heads up on the how tables have turned and that because of the way that companies now decide and buy the interactions must be optimised for a digitally led and sales supported experience. But, there's much more to it than that. David shares his thoughts on what sellers need to do to support online buyer research, including some specialisations  to support your customers buying journey.

10 total episodes available

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Frequently asked questions

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What is A Talk on the Buyer Side?: How can you win more sales? By being more buyer centric.

That means understanding the buyer’s perspective, what’s important to them and the challenges of making a decision.

We explore how facilitation and collaboration can create a Win/Win between seller and buyer.

Who wouldn’t love that?

Selling is tough, but buying is tougher.

By helping the buyers you’re helping yourself.

Join us as we have buyer side chats with people involved in the buying decisions as well as industry experts who’ll help us to understand why we need to change and what we need to do better.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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