by ConsultMyApp
AppCentric is a podcast about all things mobile and app marketing. Created by the team at ConsultMyApp, a group of app marketers with experience supporting brands like Papa John’s, Grab, Deliveroo, and Macy’s, we bring you valuable perspectives from industry leaders and a few laughs along the way. Join Mike Rhodes, Founder of ConsultMyApp, and Javier Galen, Director of Professional Services, as they host discussions with expert consultants and guest marketers.
Language
🇺🇲
Publishing Since
4/10/2024
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October 7, 2024
<p><strong>In this episode of AppCentric, we dive into the latest trends shaping creative app marketing strategies. </strong></p> <p>Join us as we celebrate recent wins and navigate challenges faced by our Creative Design Services CDS). We’ll analyze the implications of Adobe's ongoing legal issues and share valuable insights on avoiding UX pitfalls similar to those experienced by Sonos. Additionally, we explore advanced strategies for maximizing seasonal campaigns in the NFL and Premier League, as well as the evolving role of AI in crafting compelling copy for app marketing. </p> <p>Tune in for expert insights and actionable takeaways that can elevate your app marketing game!</p> <p>* * * * * * * * * * * * * * *</p> <p>** Let's Connect **</p> <p>👉🏻<a href="https://www.linkedin.com/company/consultmyapp/" rel="ugc noopener noreferrer" target="_blank"> LinkedIn</a></p> <p>👉🏻 <a href="https://www.consultmyapp.com?utm_source=spotify&utm_medium=podcast&utm_campaign=ep1-s2-podcast&utm_id=appcentric" rel="ugc noopener noreferrer" target="_blank">Website</a></p> <p>👉🏻 <a href="https://www.consultmyapp.com/newsletter-sign-up?utm_source=spotify&utm_medium=podcast&utm_campaign=ep1-s2-podcast&utm_id=appcentric" rel="ugc noopener noreferrer" target="_blank">Sign up to our newsletter</a></p> <p>Join our community of forward-thinking app marketers. Subscribe now to receive the latest insights on app marketing strategies and sustainable growth tactics directly to your inbox!</p>
August 30, 2024
<p><strong>The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics! </strong></p> <p>In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's (CMA) in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi. The team delve into the latest trends and challenges in User Acquisition (UA) touching on topics such as Apple Search Ads (ASA) recent shift and how that affects marketers plus much more.</p> <p>* * * * * * * * * * * * * * *</p> <p>** Let's Connect **</p> <p>👉🏻<a href="https://www.linkedin.com/company/consultmyapp/"> LinkedIn</a></p> <p>👉🏻 <a href="https://www.consultmyapp.com?utm_source=spotify&utm_medium=podcast&utm_campaign=ep1-s2-podcast&utm_id=appcentric" target="_blank" rel="noopener noreferer">Website</a></p> <p>👉🏻 <a href="https://www.consultmyapp.com/newsletter-sign-up?utm_source=spotify&utm_medium=podcast&utm_campaign=ep1-s2-podcast&utm_id=appcentric" target="_blank" rel="noopener noreferer">Sign up to our newsletter</a></p> <p>Join our community of forward-thinking app marketers. Subscribe now to receive the latest insights on app marketing strategies and sustainable growth tactics directly to your inbox!</p>
May 2, 2024
<p>Product is the new marketing, but what happens when product is potentially as individualized as marketing should be? In this captivating podcast, <a href="https://www.autotrader.co.uk/">Auto Trader UK’s</a> Principal Software Engineer, <a href="https://www.linkedin.com/in/jimmyrayuk/">Jimmy Ray</a>, with a background in game development and psychology behavior, unveils the secrets behind Auto Trader’s groundbreaking approach to personalized product experiences. Autotrader's pivotal role in the UK automotive industry, connecting thousands of stakeholders and boasting 3.3 million unique monthly app users, sets the stage for a discussion on treating each consumer as an individual amidst a sprawling ecosystem of dealers. Ray dives into Auto Trader's recent shift to a server-driven UI platform, empowering dynamic content adjustments based on user behavior and campaigns and driving real-time feedback and enhancements. The results? A revitalized app, heightened development efficiency, and deeper user engagement, all while empowering teams and benefitting dealership partners. Listen in for Ray’s advice on making the shift to server-driven UI, and download the Sustainable Growth Handbook for tangible tips on pairing product and marketing to drive personalized experiences and profitable growth.</p> <p><br></p> <p>CHAPTER TIMESTAMPS</p> <p>00:00 - Intro</p> <p>02:25 - Using data to inform strategy</p> <p>08:24 - A different app experience for different users</p> <p>24:31 - Advice on building a server-driven UI</p> <p>27:40 - Sustainable growth Q&A </p> <p>* * * * * * * * * * * * * * * </p> <p><br></p> <p>** Let's Connect **</p> <p>👉🏻<a href="https://twitter.com/consultmyapp"> Twitter</a></p> <p>👉🏻<a href="https://www.linkedin.com/company/consultmyapp/"> LinkedIn</a></p> <p>👉🏻<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnU5MGpHQnRoT0ZPS0NaQzdVVnlxZjJ3dXZ6UXxBQ3Jtc0trSDVqcHZKNmJHSXQ3SUlhVW91aTlSSEMxemRlWWpqdHdKeU1SUl82d0pBZllJWUlGbjdndjFaQnhBYi0zR1Z1bUZHdFhOLUZFTXVmaTNGcHR0bEJPYjV6QmtDTXBOd1U5OTRXbG9vbG96aUh4NWNBRQ&q=https%3A%2F%2Fwww.mobilegrove.com%2F&v=N7DYTrrXQPM"> </a><a href="https://www.consultmyapp.com/?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast">Website</a></p> <p><br></p> <p>Join our community of forward-thinking app marketers to receive the latest insights on app marketing strategies and sustainable growth tactics directly to your inbox -<a href="https://www.consultmyapp.com/newsletter-sign-up?utm_source=Anchor&utm_medium=Podcast&utm_campaign=Anchor-podcast"> Subscribe Now</a></p>
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AppCentric is a podcast about all things mobile and app marketing. Created by the team at ConsultMyApp, a group of app marketers with experience supporting brands like Papa John’s, Grab, Deliveroo, and Macy’s, we bring you valuable perspectives from industry leaders and a few laughs along the way.
Join Mike Rhodes, Founder of ConsultMyApp, and Javier Galen, Director of Professional Services, as they host discussions with expert consultants and guest marketers.
This podcast updates weekly.
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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