Business Expansion Tips is for coaches, consultants and B2B business owners who want the right clients to come to them, without cold outreach or paid ads.
On each episode I share what I teach my clients and the teams I train. That means how to build your authority on LinkedIn, write content people trust, turn conversations into booked calls and position your offer so the right buyers say yes.
I'm Kanika Vasudeva, a LinkedIn strategist and mentor, keynote speaker and corporate LinkedIn trainer based in Perth. I spent 18 years solving problems inside global companies like BHP, PwC, ING and Yara before building my own business.
Read the full episode notes, key takeaways and transcripts at https://kanikavasudeva.com/podcast
Want help with your own LinkedIn? Book a call with me at https://kanikavasudeva.com/talk (https://kanikavasudeva.com/talk)
The 20 Minute Linkedin Routine That Gets You 7x More Profile Visitors And Actual Clients
Hi, thanks for watching our video about the 20-minute LinkedIn routine that can increase your profile visitors, start more conversations, and turn LinkedIn into a real business growth strategy!
In this video we’ll walk you through:
-Why posting more content alone isn’t enough for business growth
-How strategic commenting can increase your visibility, profile visits, and inbound conversations
-The simple 20-minute LinkedIn routine built around content, conversations, and calls
-How to turn LinkedIn engagement into warmer leads and more opportunities for high-ticket sales
Most people think LinkedIn growth comes from posting more.
But if you’re creating content and then walking away, you’re missing a big part of the opportunity.
A stronger business growth strategy connects three things:
-content that builds authority
-conversations that build trust
-calls that turn the right relationships into clients
This video breaks down a simple LinkedIn routine you can use throughout your day to become more visible to the right people, create more meaningful conversations, and build a more consistent path to high-ticket sales and business growth.
12 Aug 2026
Copywriting to 10x Your LinkedIn Results Without Becoming a Writer
80% of your LinkedIn audience leaves after your first line. Here's the copywriting shift that fixes it.
Linkedin Course: https://artoflifecenter.com/fully-booked-on-linkedin/
★ FREE RESOURCE → How to Write LinkedIn Posts That Attract Clients (Free Live Replay)
For coaches who are posting but not getting conversations or leads.
https://artoflifecenter.com/live1replay
Most coaches think a weak post means they need better vocabulary or a cleverer hook. But they miss where great copy actually comes from, and it is not their own head.
That's exactly what I cover here.
IN THIS EPISODE YOU'LL LEARN:
→ Why only 1 to 3% of LinkedIn users post content and what that means for your reach
→ The real reason 80% of readers stop after your headline
→ How to write LinkedIn posts from your client's point of view instead of your own
→ Why quoting your client's exact words beats writing "clever" copy every time
→ How to turn discovery call language and DMs into posts that book calls
Whether you're a coach, a consultant, or a service provider, if your content sounds smart but isn't converting, this episode will show you why.
[RELATED EPISODE LINK]
The One Writing Shift That Changed Everything For My LinkedIn Results
https://www.youtube.com/watch?v=E8B-tQ2Z_aw
CHAPTERS
0:00 The LinkedIn stat that should stop you
0:34 Why writing better hooks is not the real fix
1:46 The copywriting shift that increases LinkedIn engagement
2:11 Why you should write from your client's point of view, not yours
3:27 Quote your clients instead of writing something clever
4:42 The client line that became my most repeated LinkedIn post
5:25 Get the free LinkedIn Live replay on writing posts that attract clients
CONNECT
LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/
Newsletter: https://artoflifecenter.com/newsletter/
Podcast: https://artoflifecenter.com/podcastbusinessgrowth
#LinkedInCopywriting #ContentThatConverts #ClientLanguage
5 Aug 2026
THE BIGGEST MISTAKE FOUNDERS MAKE ON DISCOVERY CALLS
Learn how to close more sales by talking less, listening more and asking discovery call questions that help prospects understand their real problem.
Why Your Sales Calls Feel Good… But Still Don't Close
Everyone thinks the best closers talk the most. Gong analyzed thousands of B2B sales calls and found the exact opposite is true.
Linkedin Course: https://artoflifecenter.com/fully-booked-on-linkedin/
★ FREE RESOURCE → How to Turn DMs Into Booked Calls (Free Live Replay)
Learn the 3-message framework to move conversations from interest to a booked call.
https://artoflifecenter.com/live2replay
Most coaches and consultants think a great discovery call means explaining their offer well. But they miss the one thing that actually closes the deal, and it has nothing to do with talking.
That's exactly what I cover here.
IN THIS EPISODE YOU'LL LEARN:
→ The ideal talk to listen ratio on a sales call, backed by Gong's research on thousands of B2B calls
→ Why asking more questions on a discovery call can actually cost you the sale
→ The difference between information gathering questions and clarity building questions
→ The 3 layers of the CASH Method: facts, emotions, and identity
→ How to guide a prospect to their own aha moment before you ever pitch your offer
Whether you're a coach, a consultant, or a service provider, if your sales calls feel good but keep ending in "let me think about it," this episode will show you why.
[RELATED EPISODE LINK]
Why Your Sales Calls Feel Good… But Still Don't Close
https://www.youtube.com/watch?v=Ww-N9n9f0sY
CHAPTERS
0:00 What Gong's sales call research reveals about closing more deals
0:32 Why founders lose deals they thought they had won
1:40 The surprising truth about how many questions actually close deals
2:26 The real purpose of a discovery call (it's not pitching)
3:13 Information gathering questions vs clarity building questions
4:31 The CASH Method: facts, emotions, and identity
5:25 Why people buy at an identity level, not a facts level
6:34 How to book a sales audit and the challenge for your next call
CONNECT
LinkedIn: https://www.linkedin.com/in/kanikaenergycoach/
Newsletter: https://artoflifecenter.com/newsletter/
Podcast: https://artoflifecenter.com/podcastbusinessgrowth
#DiscoveryCalls #SalesConversations #CASHMethod
Inside a recent episode
Lessons from Growing 6 Companies
Published 23 Dec 2025 · Transcript excerpt
[…] And when you're at the beginning, and it doesn't matter, this is if you, if you talk to any founder who started lots of companies, every time you start a new company, you have to go through the beginning again. It's like being a mother. You can't just have already had a 10 -year -old and now you can just start again and just have a 10 -year -old. You have to start at the beginning again. And now whole process of figuring out my customer and who what they want and what they need and the specific genius of my business all has to go through. And you have to design all the systems that are going to work with that. […]
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