by Charlotte Trecartin
Welcome to "As A Creator" - the podcast that dives deep into the minds of top TikTok and Instagram creators. Join me as I interview the top content creators on social media. From influencers, to small business owners, to UGC creators, I talk to anyone who has a winning strategy. I unlock their secrets, explore their stories, and reveal the strategies behind their success. Get inspired, gain insights, and unleash your own creative potential. Tune in now! Hosted by Charlotte Trecartin
Language
🇺🇲
Publishing Since
5/29/2023
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May 16, 2024
<p>Today we sit down with <a href="https://www.linkedin.com/in/mirandakayeknight/" target="_blank" rel="noopener noreferer">Miranda Knight</a>, the Senior Brand Experience Manager behind the incredible social media growth of <a href="https://pashionfootwear.com/" target="_blank" rel="noopener noreferer">Pashion Footwear</a>. </p> <p>Pashion Footwear made waves as the 3rd top growing <a href="https://www.instagram.com/pashionfootwear/" target="_blank" rel="noopener noreferer">Instagram account </a>in the ENTIRE app in Q1 of 2024, boasting an impressive 9% engagement rate. With a staggering growth of 365,000 followers in just ONE month, Passion Footwear's organic social media strategy has been nothing short of revolutionary. Over a year ago, they made a bold move by pulling the plug on paid ads, and the results speak for themselves.</p> <p>If you're not familiar with Passion Footwear, they're known for their innovative convertible heels that effortlessly transform into flats. They also made a memorable appearance on<a href="https://www.youtube.com/watch?v=HvtN7Do9FRs" target="_blank" rel="noopener noreferer"> Shark Tank</a>.</p> <p>In this episode, Miranda takes us through her journey from the early days at Passion Footwear to shaping the dynamic team they have today. We'll also delve into their winning social media marketing strategy that's propelled them to the top of the industry.</p> <p>Grab your notebooks, because Miranda shares invaluable insights that you won't want to miss. Tune in and get ready to be inspired by Passion Footwear's incredible story of success through organic social media growth. </p> <p>Thank you to our sponsor <a href="https://charcharms.com " target="_blank" rel="noopener noreferer">CharCharms</a>. CharCharms is the one and only water bottle accessory company making hydration fun!</p>
February 12, 2024
<p><a href="https://www.linkedin.com/in/abigail-rosilier-b394631b9" target="_blank" rel="noopener noreferer">Abby Rosilier</a>, the founder of<a href="https://shopabbyrose.com/" target="_blank" rel="noopener noreferer"> Abby Rose Cases</a>, shares her journey of starting a successful phone case business and growing her social media presence on platforms like <a href="https://www.tiktok.com/@abbyrosecases?lang=en" target="_blank" rel="noopener noreferer">TikTok </a>and<a href="https://www.instagram.com/abbyrosecases/" target="_blank" rel="noopener noreferer"> Instagram</a>. </p> <p>She discusses the strategies she used to create viral TikTok videos, the importance of posting consistently, and the effectiveness of TikTok Live for boosting sales. </p> <p>Abby also talks about the challenges of editing long TikTok videos and the benefits of switching to a business TikTok account. She shares her plans for the future of her business and offers tips for small business owners and TikTok users.</p> <p>This episode is sponsored by <a href="https://charcharms.com " target="_blank" rel="noopener noreferer">CHARCHARMS</a></p> <p>00:00 Introduction and Recording Instructions</p> <p>01:20 Starting Abby Rose Cases and Getting into TikTok</p> <p>03:53 Growing on Instagram and TikTok</p> <p>06:13 Creating Viral TikTok Videos</p> <p>08:36 Experimenting with Different Types of TikTok Content</p> <p>11:44 Posting Frequency and Repurposing Content </p> <p>15:16 Utilizing TikTok Live for Sales</p> <p>18:10 Using Games and Interactive Elements in TikTok Lives</p> <p>20:37 Growth Tools: Viral Content, TikTok Lives, and Followers</p> <p>22:25 Editing Long TikTok Videos</p> <p>23:46 Switching to a Business TikTok Account</p> <p>25:22 The Role of TikTok Shop in Sales</p> <p>26:41 Expanding the Business and Future Plans</p> <p>30:42 Tips for Small Business Owners and TikTok Users</p>
February 5, 2024
<p>In this conversation I interview <a href="https://www.linkedin.com/in/cheyennebrink/" target="_blank" rel="noopener noreferer">Cheyenne Brink</a>, who owns <a href="https://brinkmgmt.com/" target="_blank" rel="noopener noreferer">Brink Management</a>, a TikTok Talent Management company! </p> <p>Overview of our conversation:</p> <p>00:00 Introduction and Background</p> <p>01:35 Getting Started in the Industry</p> <p>06:07 Building a Talent Roster</p> <p>07:38 Identifying Potential in Content Creators</p> <p>10:42 Leaning into Virality</p> <p>13:14 Growth and Sustainability in the Creator Space</p> <p>15:26 Reaching a Sustainable Income</p> <p>17:44 Financial Considerations for Creators</p> <p>19:06 Income of Influencers</p> <p>20:47 Opportunities for Full-Time Creators</p> <p>22:45 When to Get an Agent or Management Company</p> <p>24:33 Outreach and Inbound Management</p> <p>26:53 Unfilled Niches in the Creator Space</p> <p>29:24 Content Creators Discussing Sobriety</p> <p>30:24 Niche Management Agencies</p> <p>33:06 The Need for Niche Agents</p> <p>34:55 Creating Specialized Management Companies</p> <p>Connect with Charlotte Trecartin on <a href="https://www.instagram.com/asacreator/" target="_blank" rel="noopener noreferer">LinkedIn</a>, and follow As A Creator on <a href="https://www.linkedin.com/in/charlotte-trecartin/" target="_blank" rel="noopener noreferer">Instagram</a></p>
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Welcome to "As A Creator" - the podcast that dives deep into the minds of top TikTok and Instagram creators. Join me as I interview the top content creators on social media. From influencers, to small business owners, to UGC creators, I talk to anyone who has a winning strategy. I unlock their secrets, explore their stories, and reveal the strategies behind their success. Get inspired, gain insights, and unleash your own creative potential. Tune in now!
Hosted by Charlotte Trecartin
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