As You Should is for women building businesses that create space in their lives, not take it — hosted by wedding photographer Maddy Bethune, who quit corporate and booked out in 6 months. Each week: honest conversations, real boundaries, and zero hustle-culture, because success was never supposed to cost you the life you're trying to build. <br/><br/><a href="https://madisonbethune.substack.com/s/as-you-should?utm_medium=podcast">madisonbethune.substack.com</a>
As You Should
Claim This Podcastby Maddy Bethune
5.0(1 reviews)
10 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
As You Should is for women building businesses that create space in their lives, not take it — hosted by wedding photographer Maddy Bethune, who quit corporate and booked out in 6 months. Each week: honest conversations, real boundaries, and zero hustle-culture, because success was never supposed to cost you the life you're trying to build. <br/><br/><a href="https://madisonbethune.substack.com/s/as-you-should?utm_medium=podcast">madisonbethune.substack.com</a>
Language
🇺🇲
Publishing Since
2/10/2026
1 verified contact email on file for As You Should
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Recent Episodes
April 14, 2026
10. What I'm learning & where I'm going
<p>Omg!! We have reached the end of Season 1 already, like what?!! </p><p>10 episodes in, and I’m so beyond grateful for everyone whose tuned in each week to listen to me yap. I wanted this last episode to really tie it all together, and so I thought what better way to close this first chapter than to go back to how it all started. </p><p>I talked about all the reasons I pushed off starting the podcast, and all my fears going into it in Episode 1. After 10 episodes, <strong>I’m deep diving into what I learned, what I loved, what I didn’t love, and what’s coming next for you in Season 2.</strong></p><p>Season 2 will launch sometime this summer, and so if you’re not already subscribed, now is the time to do so!! As You Should subscribers will be the first to know when Season 2 is coming, and also have a chance to give their input for the episodes! </p><p><p>Sign up to be notified of Season 2, AND get inside access to the making of the next season! </p></p><p>If you loved the first Season, it would mean the world to me if you could also leave a review & share your favorite episode with a friend who needs it right now. </p><p>Although Season 1 is coming to a close, be on the lookout for emails from me over the next few months! This podcast has truly been created with you and mind, and so your input about what you loved and what you want more of is greatly appreciated! </p><p>Why am I getting emotional rn… okay keeping this short and sweet</p><p></p><p><strong>Thanks for listening to another episode of As You Should! </strong></p><p>And I’ll see you back here soon for Season 2!! </p><p>xo,</p><p>Maddy</p><p>👉 If this landed, subscribe below so the next one shows up in your inbox. Already subscribed? Keep the vibes going and <a target="_blank" href="https://madisonbethune.substack.com/s/as-you-shouldhttps://madisonbethune.substack.com/s/as-you-should">browse past episodes.</a></p><p>👉 <a target="_blank" href="https://www.instagram.com/asyoushouldpodcast_/">Let’s be friends on Instagram! </a></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://madisonbethune.substack.com?utm_medium=podcast&utm_campaign=CTA_1">madisonbethune.substack.com</a>
April 7, 2026
09. How to get over yourself & level up your brand
<p>We have SUCH a fun guest for today’s episode, <a target="_blank" href="https://substack.com/profile/73066000-sara-at-btl-copy">Sara at BTL Copy</a>.</p><p>Sara Joelle is a copywriter and marketing mentor specializing in website copywriting, marketing consulting, cheeky humor, and bad hair days.</p><p>Using her sales-focused storytelling method and her unwavering obsession with writing copy that consistently gets results, Sara helps brands and businesses of all shapes and sizes connect with their ideal clients, increase their revenue, and gain the confidence they need to lead their brand to their next success story.</p><p>As an extrovert by nature and personal-client-cheerleader by choice, Sara’s someone you’d really benefit from having in your corner.</p><p>In today’s episode, Sara is here to give us all the tough love we know we need on how to get over ourselves and start showing up authentically online.</p><p><strong>Some topics covered in this episode:</strong></p><p>* <strong>What does professionalism even mean</strong> when you’re your own boss?</p><p>* <strong>How to use Instagram stories</strong> effectively to drive business & get clients</p><p>* The trends Sara see’s in photographer’s marketing after writing countless photographers website copy.</p><p>* <strong>How to stop feeling cringe</strong> when creating content</p><p>* The <strong>mindset shift</strong> needed to grow a successful business</p><p><strong>How to connect with Sara:</strong></p><p><strong>Website:</strong> <a target="_blank" href="http://www.betweenthelinescopy.com/">www.betweenthelinescopy.com</a></p><p><strong>Podcast: </strong>www.betweenthelinescopy.com/podcast</p><p><strong>Newsletter </strong><strong>(free copywriting tips)</strong><strong>:</strong> <a target="_blank" href="http://www.betweenthelinescopy.com/subscribe">www.betweenthelinescopy.com/subscribe</a></p><p><strong>Website copy course:</strong> <a target="_blank" href="http://www.betweenthelinescopy.com/site-series">www.betweenthelinescopy.com/site-series</a></p><p><strong>Freebies: </strong><a target="_blank" href="http://www.betweenthelinescopy.com/free-stuff">www.betweenthelinescopy.com/free-stuff</a></p><p><strong>Newsletter subscription: </strong><a target="_blank" href="http://www.betweenthelinescopy.com/swipe-file">www.betweenthelinescopy.com/swipe-file</a></p><p><strong>Instagram:</strong> <a target="_blank" href="http://www.instagram.com/btlcopy">www.instagram.com/btlcopy</a></p><p><strong>Substack: </strong><a target="_blank" href="http://www.btlcopy.substack.com/">www.btlcopy.substack.com</a></p><p>Oh, and fun fact! Sara wrote my website which we talk about a lot too. <a target="_blank" href="https://maddybethunephoto.com">Click here</a> to see for yourself.</p><p>If you loved this episode, you’re gonna want to check out:</p><p>Thank you for listening to another episode of As You Should, and I’ll see you next week in the last episode for Season 1!!</p><p>xo,</p><p>Maddy</p><p><strong>Resources:</strong></p><p><strong>Let’s be friends: </strong><a target="_blank" href="https://www.instagram.com/asyoushouldpodcast_/">https://www.instagram.com/asyoushouldpodcast_/</a></p><p><strong>Subscribe to get future episodes straight to your inbox: </strong><a target="_blank" href="https://madisonbethune.substack.com/?utm_campaign=profile_chips">https://madisonbethune.substack.com/?utm_campaign=profile_chips</a></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://madisonbethune.substack.com?utm_medium=podcast&utm_campaign=CTA_1">madisonbethune.substack.com</a>
March 31, 2026
08. What I Do Before I Ever Pick Up My Camera
<p>How you interact with your couples behind the scenes matters just as much (if not more) as your creative eye & experience using a camera. If you’re not creating a comfortable environment for your clients, how will you ever get photos where they look & feel comfortable?!! It just doesn’t add up.</p><p>As photographers, our job is so much more than taking photos. It’s a balancing act between being a director, a guide, a friend and a creative allll at the same time, and that’s what we’re talking about here today.</p><p><strong>Resources from today’s episode:</strong></p><p>* Grab the<a target="_blank" href="https://maddybethunephoto.com/boston-engagement-location-guide"> Boston Engagement Location Guide</a> for yourself!</p><p>* Read more about how I help couples feel comfortable in front of the camera in <a target="_blank" href="https://maddybethunephoto.com/how-i-help-couples-feel-comfortable-in-their-wedding-engagement-photos/">this blog post</a>.</p><p>* <a target="_blank" href="https://madisonbethune.substack.com/p/submit-a-question-for-the-podcast">Submit a question for future episodes</a></p><p>* See my engagement session work on <a target="_blank" href="https://www.instagram.com/maddybethunephoto/">Instagram</a></p><p>👉 Want 1:1 support for your photography business?! Book a 1-hour mentorship call where you’ll get my eyes on your business, and leave with actionable steps to move forward with clarity. <a target="_blank" href="https://hello.dubsado.com/public/appointment-scheduler/68b9c4fb4268f3fd0266fa8f/schedule">Book your call here!</a></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://madisonbethune.substack.com?utm_medium=podcast&utm_campaign=CTA_1">madisonbethune.substack.com</a>
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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