ATHCO is a podcast for athletes who want to turn their passion into profession. Real conversations with athletes, founders, and creators who've done it. Sharing the playbook so you can too. The training. The business. The mistakes. Everything you need to build something meaningful from your passion.
Podcast Overview
ATHCO is a podcast for athletes who want to turn their passion into profession. Real conversations with athletes, founders, and creators who've done it. Sharing the playbook so you can too. The training. The business. The mistakes. Everything you need to build something meaningful from your passion.
Language
🇺🇲
Publishing Since
1/12/2026
1 verified contact email on file for ATHCO
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Recent Episodes
July 13, 2026
024: From Zero to IRONMAN 70.3 World Champs in 8 Months
<p>Twelve months ago, Jake Bird had never owned a bike and couldn't swim 25 metres without stopping. After a few beers at a New Year's Eve party, he signed up for an Ironman 70.3 on the spot. Eight months later, with no athletic background, he qualified for the 70.3 World Championships.</p><p><br></p><p>He documented the entire journey on Instagram from day one and four months into posting, off a single race, he landed an ambassadorship with Ironman itself. His first brand deal came at 6,500 followers.</p><p><br></p><p>In this episode, Jake breaks down the whole playbook: how he used seven years of managing influencers to grow his own following, why talking-to-camera content beats viral videos, why a focused niche is more valuable to brands than a huge audience, and the brutal reality of training 16+ hours a week alongside a full-time job.</p><p><br></p><p>Part comeback story, part social media masterclass.</p><p><br></p><p>🔗 Follow Jake </p><p>Instagram: @jakeebird</p><p><br></p><p>🔗 Follow ATHCO</p><p>Instagram: @athco.cc</p><p>YouTube: ATHCO</p><p><br></p><p>🔗 Follow Us </p><p>Daniel: @dannyjd_</p><p>Jannis: @jannisrothermel</p>
July 6, 2026
023: What Running 100 Miles Teaches You About Yourself
<p>Michael Obery is one of the most recognisable faces in Cape Town running. What most people don't know is that years ago he was battling drug addiction that nearly killed him. The turning point came watching his younger brother head out for a run at 5am while Mike was still coming home from a night out.</p><p><br /></p><p>His first run was 2km on the promenade. It snowballed into an obsession and by accident, into one of Cape Town's biggest running communities. He's run Boston twice and the UTCT 100-miler, where he walked the final 70km to the finish because he refused to quit.</p><p><br /></p><p>In this conversation we get into how running pulled him out of addiction, how he accidentally built Must Love Hills and Community Track Club, why running is "more than just yourself," what 100 miles teaches you about your limits, the global running boom, and the Two Oceans controversy that dragged in his photo by mistake.</p><p><br /></p><p>🔗 Follow Mike</p><p>Instagram: @mikeobery</p><p><br /></p><p>🔗 Follow ATHCO</p><p>Instagram: @athco.cc</p><p>YouTube: ATHCO</p><p><br /></p><p>🔗 Follow Us</p><p>Daniel: @dannyjd_</p><p>Jannis: @jannisrothermel</p>
June 27, 2026
How to Run Marathons and Still Stay Jacked
<p>Keaton Mac Farlane was the kid picked last in PE. He started going to the gym at 15 to escape everyone and his high school nickname became "Creatine." Ten years later he's done marathons, ultras, and Ironmans while staying jacked year-round, and he's trained over 200 people.</p><p><br></p><p>In this episode he breaks down how to combine running and lifting without losing muscle, and why most hybrid athletes get it wrong. His most surprising take: when he cut from six gym days to three and added cardio, he looked his best ever and got stronger. He explains exactly why cardio can make you bigger, not smaller.</p><p><br></p><p>We also get into his hot takes. Why you should stop counting reps, why your legs are always cooked, the honest truth about PEDs, and why building muscle is way simpler than the internet makes it seem.</p><p><br></p><p>🔗 Follow Keaton: </p><p>@keatonmac </p><p><br></p><p>🔗 Follow ATHCO</p><p>@athco.cc </p><p><br></p><p>🔗 Follow Us: </p><p>@dannyjd_ </p><p>@itsjaaannis</p>
24 total episodes available
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Frequently asked questions
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- What is ATHCO?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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