Podcasting for business can be incredibly rewarding for you and your clients. Audio Unicorn guides you through the dos and donts of corporate podcasting. This is a podcast for CEOs, marketing agencies and marketing departments on how to start a podcast for your business and how to grow as a valuable marketing tool that creates meaningful connections and leads for your business.
Audio Unicorn
Claim This Podcastby Izabela Russell
5.0(1 reviews)
59 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
Podcast Overview
Podcasting for business can be incredibly rewarding for you and your clients. Audio Unicorn guides you through the dos and donts of corporate podcasting. This is a podcast for CEOs, marketing agencies and marketing departments on how to start a podcast for your business and how to grow as a valuable marketing tool that creates meaningful connections and leads for your business.
Language
🇺🇲
Publishing Since
9/27/2018
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Recent Episodes
June 7, 2024
#311 Mastering Podcasting On YouTube - Proven Strategies
<p>In this episode of The Audio Unicorn, Izabela Russell dives into the benefits and strategies for optimizing your podcast on YouTube. Izabela shares experience of managing and succesfuly growing her own company's YouTube channel to over 330,000 followers.</p> <p><strong>Key Points Covered:</strong></p> <ul> <li>Importance of YouTube as a discovery platform</li> <li>Advantages of YouTube over traditional search engines</li> <li>Understanding the YouTube algorithm for content promotion</li> <li>Transitioning from audio-only to video content</li> <li>Overcoming challenges of appearing on camera</li> <li>Planning compelling thumbnails and titles before recording</li> <li>Hooking viewers in the first 30 seconds</li> <li>Recommended video lengths for optimal engagement</li> <li>Key metrics to track: click-through rate, average view duration, and ranking by views</li> <li>Importance of consistency and human connection in content</li> <li>Encouragement to embrace YouTube for podcast growth</li> <li>Invitation to connect with Isabella on LinkedIn</li> <li>Announcement of upcoming podcast changes and guest appearances</li> </ul> <p>As always please Connect with Izabela on LinkedIn: <a href="https://www.linkedin.com/in/izabelarussell/" target="_blank" rel="noopener nofollow">https://www.linkedin.com/in/izabelarussell/</a><br></p> <p>Work with my team on your podcast: https://musicradiocreative.com/collections/podcast-essentials </p>
June 3, 2024
#310 The Podcast Show London Reflections
<p>Short episode this week, almost a BONUS of sorts with some reflections on The Podcast Show in London. In this episode I cover: </p> <p>- UK Podcasters community on Facebook (you can join us here: https://www.facebook.com/groups/451075618325342</p> <p>- Thoughts on the quality of talks at The Podcast Show</p> <p>- Attendee profile</p> <p>- Overall feelings and thoughts from the Podcast Show. </p>
May 17, 2024
#309 How Much Does It Cost To Start a Podcast?
<p>Hello, hello! Welcome to another episode of <strong>The Audio Unicorn</strong>, the show dedicated to helping business owners and marketing professionals understand the world of podcasting for business. I’m your host, <strong>Izabela Russell</strong>, and I’ve been working as an audio branding expert in my own business since 2011.</p> <p>Today, we're diving into a question I get asked all the time: <strong>How much does it actually cost to start a podcast, and what are the ongoing monthly expenses?</strong> With over 20 podcasts released alongside Mike at Music Radio Creative, we've tried pretty much everything. So, if you're looking to start a podcast with minimal hassle and optimal sound quality, keep listening!</p> <p>Connect with Izabela on LinkedIn: <a href="https://www.linkedin.com/in/izabelarussell/">https://www.linkedin.com/in/izabelarussell/</a></p> <p>Work with my team on your podcast: <a href="https://musicradiocreative.com/collections/podcast-essentials">https://musicradiocreative.com/collections/podcast-essentials</a> </p>
59 total episodes available with 1 transcripts
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Frequently asked questions
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- What is Audio Unicorn?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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