Written and narrated by Colleen Ryan, a renowned industry thought leader and TRA partner, Volume 1 of The Manifesto is divided into three chapters. Each chapter explores how to understand people at individual, national and cultural level.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Audiobook: The TRA Manifesto
Claim This Podcastby The Research Agency
3 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
Podcast Overview
Written and narrated by Colleen Ryan, a renowned industry thought leader and TRA partner, Volume 1 of The Manifesto is divided into three chapters. Each chapter explores how to understand people at individual, national and cultural level.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
5/15/2024
1 verified contact email on file for Audiobook: The TRA Manifesto
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
May 29, 2024
Volume 1, Chapter 3: Culture is the air we breathe
<p>Culture is like the air we breathe. It infiltrates and influences every aspect of our lives – unconsciously and consciously – through the choices we make. </p><br><p>For brands to truly understand an audience, cultural analysis is key. Chapter 3 discusses how to identify patterns in data to gain a crucial insight into culture. </p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 29, 2024
Volume 1, Chapter 2: We know a nation’s people
<p>What comes to mind when you think of Australians or New Zealanders? Mullets and stubbies? </p><br><p>Often, we resort to nicknames and stereotypes when referring to national characteristics, even when we know we shouldn’t. Chapter 2 looks beyond stereotypes to demonstrate how brands can build trust by communicating a deep understanding of national cultural codes. </p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
May 15, 2024
Volume 1, Chapter 1: Representing individuals
Written and narrated by Colleen Ryan, a renowned industry thought leader and TRA partner, Volume 1 of The Manifesto is divided into three chapters. Each chapter explores how to understand people at individual, national and cultural level. In Episode 1, we cover Chapter 1 of The Manifesto and how it challenges traditional ways of collecting and analysing audience data and then presents some alternatives. While it's not easy to let go of traditional demographics, competitive advantage can be gained by those willing to be the first to take the step.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
3 total episodes available
Deep-dive analytics for Audiobook: The TRA Manifesto
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Audiobook: The TRA Manifesto?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.