Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Author-ized™

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by Ada Cuaresma

14 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

Author-ized™ is a podcast for coaches, consultants, and service-based experts who want to turn their expertise into an authority-building nonfiction book. Hosted by Ada Cuaresma, founder of Author-ized™ and creator of the CATCH Method™, this podcast explores how a book becomes the foundation of your business infrastructure—clarifying your message, supporting your offers, and extending your impact beyond one-on-one work. This is not about learning to write better. It’s about writing the right book so your work can reach further, last longer, and build real authority.

Language

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Publishing Since

2/16/2026

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Recent Episodes

June 17, 2026

Book Done, Now What? How to Launch and Promote Your Authority Book

Most experts spend months writing their book. And then spend about two weeks promoting it.In this episode, Ada opens with the story of a client who planned a full book launch, and then posted once on LinkedIn, sent one email, and went quiet — overwhelmed by not knowing where to start.That story is more common than most authors want to admit. And it is exactly what this episode is designed to help you avoid.Ada walks through four common misconceptions about book launches, and then breaks down the three phases of a successful launch: before publication (building anticipation), during launch week (building presence), and after the launch (building ongoing momentum).You will learn:<ul><li>Why "build it and they will come" does not apply to books</li><li>Why the launch begins before the book is published</li><li>Why the real goal of a launch is credibility, not copy count</li><li>Why the launch needs a plan just as much as the writing</li><li>Specific tactics for each phase of the launch lifecycle</li><li>Why you do not have to do everything — and how to pick what works for you</li></ul>

June 8, 2026

Not a Word Longer: How to Determine the Right Length for Your Nonfiction Book

It is one of the first questions every expert asks when they start thinking about writing a book. And most of the answers they find point to traditional publishing word counts — standards developed for a context very different from the one most coaches, consultants, and thought leaders are writing in.In this episode, Ada reframes the book length question entirely. Not as a word count target to hit, but as a strategic decision that flows from what the book is actually trying to do.Drawing from a personal story about her very first ghostwriting project — and the chapter that three readers unanimously said came out of nowhere — Ada makes the case that the misconception of "longer equals more credible" is one of the most common and most costly assumptions experts bring to the writing process.You will learn:<ul><li>Why traditional publishing word counts are worth knowing, but are not the only benchmark</li><li>What a book actually needs to do that a collection of blog posts cannot</li><li>The three factors that determine appropriate book length</li><li>Why readers care about transformation, not page count</li><li>How to use your Book Anchor Document as the filter for what belongs, and what does not</li></ul>

May 29, 2026

The Expert and the Structure: The Power of Frameworks in Thought Leadership

What makes a song easy to learn? The patterns. Structure, melody, rhythm — these are what allow your brain to hold onto information. And it turns out, the same principle applies to your expertise.In this episode, Ada makes the case that a framework is the most powerful thing you can build into a nonfiction book.You will learn:<ul><li>Why structure is freedom, and how it creates the balance between creativity and clarity</li><li>What a framework actually is and why the brain is hardwired to respond to it</li><li>The three elements of a well-built framework: name it, draw it, explain it</li><li>The two most common types of frameworks</li><li>What a proprietary framework does for your authority beyond the book</li><li>How some of the most well-known thought leaders built empires around a single framework</li></ul>If you are a coach, consultant, or service-based expert who wants to turn your expertise into something transferable, teachable, and impossible to replicate — this episode is for you.

14 total episodes available

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Frequently asked questions

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What is Author-ized™?: Author-ized™ is a podcast for coaches, consultants, and service-based experts who want to turn their expertise into an authority-building nonfiction book.

Hosted by Ada Cuaresma, founder of Author-ized™ and creator of the CATCH Method™, this podcast explores how a book becomes the foundation of your business infrastructure—clarifying your message, supporting your offers, and extending your impact beyond one-on-one work.

This is not about learning to write better.

It’s about writing the right book so your work can reach further, last longer, and build real authority.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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