Host and PR veteran Aaron Schoenherr talks with leading thinkers about going from thought leadership to true authority.
Authority Figures
Claim This Podcastby Aaron Schoenherr
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8 episodes
Updated Daily
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Podcast Overview
Host and PR veteran Aaron Schoenherr talks with leading thinkers about going from thought leadership to true authority.
Language
🇺🇲
Publishing Since
11/9/2020
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Recent Episodes
March 24, 2022
Thinking of Fake News as a Chaos Problem
In this episode of Authority Figures, Aaron Schoenherr talks with Chandran Sankaran, founder and CEO of Repustar, a novel fact distribution platform that partners with news organizations. The pair will discuss how technology can play a role in fighting so-called “fake news,” and journalism’s pivotal – but changing — role in that fight. 1:23 – Chandran discusses his path to Repustar, what motivated him to found the company and the problems he hopes to help solve through Repustar’s FactSparrow platform. <p>5:33 – Aaron and Chandran dig deeper into how the FactSparrow platform works and how it functions as an AI bot.</p> <p>10:24 – Aaron asks Chandran about the reliability of FactSparrow’s sourcing, which is based on principles of good journalism.</p> <p>16:01 – Chandran details how FactSparrow acts almost as a focus group, spotting topics that are potential areas of misinformation and disinformation.</p> <p>18:14 – Aaron asks about Chandran’s monetization plans.</p> <p>19:59 – Aaron and Chandran discuss how corporations might use the tool and consider the evolving importance of corporate responsibility in the era of fake news.</p> <p>21:48 – Chandran discusses how social media companies, especially Twitter, are more in the business of checking the integrity of information.</p> <p>23:24 – Aaron and Chandran discuss Greentarget’s <a href= "https://greentarget.com/insights/research-report/fake-news-2021-report-combating-misinformation-disinformation/"> 2021 Fake News report</a> – and Chandran reacts to journalists’ perspectives on who is best positioned to combat misinformation and disinformation.</p> <p>29:55 – If journalists aren’t a complete solution to combat fake news, what else can help?</p> <p>33:08 – Chandran discusses why he’s hopeful, despite the challenges brought on by fake news.</p> <p>36:35 – How news activists fit in, in Chandran’s eyes.</p> <p>39:26 – Does fact-checking have a diminishing impact?</p> <p>Click <a href= "https://greentarget.com/insights/research-report/fake-news-2021-report-combating-misinformation-disinformation/"> here</a> to download Greentarget’s 2021 Fake News report.</p>
December 21, 2021
Episode 7: Insights from Greentarget’s 2021 Fake News report
<p>Even with a contentious presidential election and the worst of COVID-19 behind us, journalists say the fake news situation isn’t getting better. And they don’t know how to address it.</p> <p>But if journalists don’t know how combat fake news, who does? That was the focus of Greentarget’s <a href= "https://greentarget.com/insights/research-report/fake-news-2021-report-combating-misinformation-disinformation/"> 2021 Fake News report</a>, which was released in late October.</p> <p>In this episode of Authority Figures, Aaron Schoenherr sits down with members of the Greentarget team – including Betsy Hoag, Director of Research and Planning, Lisa Seidenberg, Vice President of Media Relations, and Paul Wilson, Vice President of Content and Editorial— to discuss the report and its findings. The team discusses how fake news can be combatted, what role regulation might play and how we can prepare the next generation to face the challenges presented by fake news.</p> <p>Episode Highlights:</p> <p>1:00 — Betsy describes the background behind the report, what went into devising the survey questions, and who answered them</p> <p>4:26 — Paul defines fake news and discusses the term’s polarizing nature</p> <p>5:47 — Acknowledging fears of journalism’s delegitimization, Lisa goes over what clients should take away from this year’s survey findings</p> <p>7:37 — Betsy and Lisa talk about how survey respondents’ political beliefs challenge preconceived notions about who is affected by fake news, and how to counsel clients in such a polarized environment</p> <p>10:23 — Paul and Betsy try to get at the heart of journalists’ hesitation to amend Section 230</p> <p>13:40 — Lisa and Paul speak about how to engage journalists amid the fake news controversy, and what journalists can do to combat fake news</p> <p>19:30 — Betsy, Lisa, and Paul examine the psychological impact of consuming a fake news story, and share their own experiences with fake news</p> <p>25:39 — Knowing that trust in news media is at an all-time low, Betsy, Lisa, and Paul contemplate ways to prepare their children to navigate the fake news landscape</p> <p>Click <a href= "https://greentarget.com/insights/research-report/fake-news-2021-report-combating-misinformation-disinformation/"> here</a> to download Greentarget’s 2021 Fake News report.</p>
June 15, 2021
Episode 6: Ad Tech and the Dissemination of Fake News
<p>Some big names in ad tech have gone public in recent months as advertisers look for programmatic ways to get in front of consumers. But is the rise of ad tech also fueling the rise of fake news?</p> <p>After watching the phenomenon for years, CNBC’s Megan Graham thinks it is. In this episode of Authority Figures, Graham and host Aaron Schoenherr discuss the proliferation of copy-cat sites trying to game the ad tech space and how things have gotten worse since the start of the pandemic. The problem is hitting traditional newsrooms and reporters like Graham, who demonstrates the problem in real time during this episode.</p> <p><strong>Episode Highlights</strong></p> <p>1:30 -- Megan provides an overview of the ad tech landscape</p> <p>3:33 -- Megan gives her thoughts on the rapid escalation of new players into the ad tech market and the role ad tech plays in the dissemination of fake news</p> <p>10:37 -- Aaron and Megan discuss websites monetizing both fake and human traffic to their sites</p> <p>12:40 -- Megan explains how she created a fake website that “plagiarized” her own content for an article and applied to ad tech monetization partners</p> <p>16:50 -- In real time and using her own article, Megan shows how quickly fake sites work to plagiarize journalists’ stories</p> <p>19:00 -- Megan shares the steps brands can take to combat this gaming of ad tech systems</p> <p>22:37 -- Megan discusses how brands black-label their ads from appearing next to certain terms and the role of human intervention in ad tech</p> <p>26:09 -- Aaron and Megan examine the future of the ad tech industry</p> <p>28:40 -- Megan shares who she views as an authority</p>
8 total episodes available
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