An inside look into what it means to be a revenue-driving, campaign-transforming, difference-making B2B maker today.
B2B Difference Makers
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11 episodes
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Podcast Overview
An inside look into what it means to be a revenue-driving, campaign-transforming, difference-making B2B maker today.
Language
🇺🇲
Publishing Since
8/12/2020
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Recent Episodes
August 5, 2021
The Wrap-up: Being a B2B Difference Maker
<p><span style="font-weight: 300;">Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them.</span></p> <p><span style="font-weight: 300;">Think you know what it takes to be a Difference Maker? Find out in this episode.</span></p> <p><strong>Resources:</strong></p> <ul> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Missi’s Walk-up Song:</span> <a href= "https://www.youtube.com/watch?v=UbxUSsFXYo4"><span style= "font-weight: 300;">9-5 by Dolly Parton</span></a></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Jennifer’s Walk-up Song:</span> <a href= "https://www.youtube.com/watch?v=y6Sxv-sUYtM"><span style= "font-weight: 300;">Happy by Pharell Williams</span></a></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Beth’s Walk-up Song:</span> <a href= "https://www.youtube.com/watch?v=vuq-VAiW9kw"><span style= "font-weight: 300;">Good As Hell by Lizzo</span></a></li> <li style="font-weight: 300;" aria-level="1"><span style= "font-weight: 300;">Genefa’s Walk-up Song:</span> <a href= "https://www.youtube.com/watch?v=u1xrNaTO1bI"><span style= "font-weight: 300;">Personal Jesus by Depeche Mode</span></a></li> <li style="font-weight: 300;" aria-level="1">Lauren’s Walk-up Song: <a style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.youtube.com/watch?v=ZuRpADKxesQ"><span>The General Specific by Band of Horses</span></a></li> </ul>
July 1, 2021
The Technology Consolidator: Lauren Wagner of Okta
<p><span style="font-weight: 300;">Strategy should drive technology, not the other way around. </span></p> <p><a href= "https://www.linkedin.com/in/laurenwagner137/"><span style= "font-weight: 300;">Lauren Wagner</span></a> <span style= "font-weight: 300;">is the Director of Marketing Technology at</span> <a href="https://www.okta.com/"><span style= "font-weight: 300;">Okta</span></a><span style= "font-weight: 300;">, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends.</span></p> <p><span style="font-weight: 300;">In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn’t always better. In her words, the modern marketer is really “part marketing technologist,” who has to be smart when deciding which programs and platforms to use.</span></p> <p><span style="font-weight: 300;">What does Lauren think it takes to be a B2B Difference Maker? Tune in to find out.</span></p> <p><strong>Resources:</strong></p> <p><span style="font-weight: 300;">Lauren’s Walk-up Song:</span> <a href="https://www.youtube.com/watch?v=ZuRpADKxesQ"><span style= "font-weight: 300;">The General Specific by Band of Horses</span></a></p>
June 3, 2021
The Inspiration Seeker: Genefa Murphy of Five9
<p><span style="font-weight: 300;">What experiences can you bring to inform your current role? </span></p> <p> </p> <p><a href="https://www.linkedin.com/in/genefamurphy/"><span style= "font-weight: 300;">Genefa Murphy</span></a> <span style= "font-weight: 300;">is the CMO of</span> <a href= "https://www.five9.com/"><span style= "font-weight: 300;">Five9</span></a><span style= "font-weight: 300;">, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws inspiration from her previous experiences to inform how she operates in her current role. </span></p> <p><span style="font-weight: 300;">In this episode Genefa shares the value of understanding different perspectives and surrounding yourself with those who can educate you.</span></p> <p><span style="font-weight: 300;">What does Genefa think it takes to be a B2B Difference Maker? Tune in to find out.</span></p> <p><strong>Resources:</strong></p> <p><span style="font-weight: 300;">Genefa’s Walk-up Song:</span> <a href="https://www.youtube.com/watch?v=u1xrNaTO1bI"><span style= "font-weight: 300;">Personal Jesus by Depeche Mode</span></a></p>
11 total episodes available
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Frequently asked questions
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- What is B2B Difference Makers?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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