B2B Enablement
Claim This Podcastby Klyck.io
Podcast Overview
<p>B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers.</p> <p> </p> <p>For more information on Klyck.io and to get resources related to the podcast, visit <a href="https://klyck.io/">https://klyck.io/</a></p>
Language
🇺🇲
Publishing Since
4/6/2020
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Recent Episodes
January 6, 2022
2021 Recap of B2B Sales and Predictions for 2022
Podcast Summary On this podcast, we'll dive into a recap of B2B sales trends in 2021. What has changed? What stayed the same? What is going to carry over and what's going to be different in 2022? Timestamps: [00:01:07] Our guest: Josh Wagner Josh Wagner, Enterprise Account Executive at Shift Paradigm Podcast: Love Selling Hate Sales [00:01:40] What are some of the most notable changes in B2B selling in 2021? [00:04:10] What are some success stories of companies doing it right? [00:21:00] What are current views on the status of sales and marketing and the alignment post-2021? What are the biggest impacts in bringing them together? [00:28:00] How has the funnel changed? How has that to hybrid selling? Resources LinkedIn Profile – Josh Wagner Website – Shift Paradigm Podcast – Love Selling Hate Sales LinkedIn Profile – Dave Karr Website – Klyck.io
December 1, 2021
How to Optimize your B2B Website Strategy
Podcast Summary On this podcast, we'll talk about some fundamental ways that you can enhance and optimize your B2B website strategy. [00:01:25] Our guest: Sam Moss Sam Moss, Co-Founder of 1Click Agency Sam's Podcast: B2B Made Simple [00:02:25] Where do you start when you're analyzing an existing website strategy Look at backend issues – if you don't know what's going on, it can really slow down the site. Try not to over-complicate things. There should be a call-to-action (CTA) and it should be one of your main points. Through your advertising, you can bring people in and then give them something of value to drive conversion. [00:04:20] What are some KPIs that you should be measuring to gauge your site's technical performance and conversion? Track KPIs. How many people are booking meetings/demos or calling to set up appointments? Bounce rate is very important. How many people are going to your site and only staying for a few seconds? It could mean that the wrong traffic is coming to your site or that your messaging is off base. [00:13:35] What is the value of customized landing pages? Depending on where the buyer is coming from, you need to tell a different story. Homepages have a more general message, but landing pages can talk to buyers depending on where they are in their buying journey. [00:15:40 How should a website tell your business' story and how are different pages part of that strategy? “About” pages are very important. People want to do business with people. People are looking for people they trust and if your company can tell their story, it's going to be a big plus. Before you even begin to scroll, your website should answer three questions. What do you do? How are you going to make my life better? How do I buy from you? [00:21:30] What are the fundamental differences in how you should approach optimizing your strategy for e-commerce? There aren't many differences. Speed is still important. Make sure that it's an effortless experience. If the store is overwhelming or tough, navigate or confusing, people are going to leave. Make sure your site is optimized for mobile. [00:24:15] How do you make sure that your site is optimized for lead generation? The message. Make sure your message is cohesive through your marketing strategy. Don't overthink. Many times, you can see what you need without AB testing something. Optimize your landing pages by telling a story. Your selling point shouldn't be the features, but the benefits, especially on landing pages Keep your call-to-action (CTA) simple [00:33:00] What marketing strategies drive traffic? Posting on social media and podcasting can educate the market Sending out informational emails without trying to sell anything builds brand affinity and trust Resources LinkedIn Profile – Sam Moss Website – 1Click Agency Podcast – B2B Made Simple LinkedIn Profile – Dave Karr Website – Klyck.io
October 19, 2021
How to Close the Gap in Digital Marketing Reporting
Podcast Summary On this podcast, John Horn, CEO at StubGroup, joins us to talk about ways to improve your reporting and execution for digital marketing. We talk about how to use data insights on how to more effectively track your ads, increase your conversion rates, improve funnel performance, and more. [00:01:25] Our guest: John Horn John Horn, CEO at StubGroup StubGroup has partnered with hundreds of clients to solve the complex questions all businesses face in the ever-changing world of digital marketing. [00:02:10] Where do you start with digital advertising online? How do you structure reporting? Understand who your best fit customer is and then build your messaging around that Through your advertising, you can bring those people in and then give them something of value to drive conversion [00:05:30] How do you put technology platforms in place to help track metrics? You must have a customer relationship management (CRM) tool to capture customer information and retain it in one central place You need something in place to track website analytics, like Google Analytics, to see where the PPC advertising traffic is coming from The more you know about the ways that people find you, the better you can invest your time, resources, and ad spend [00:10:10] What are good platforms for starters and what do you need beyond the basic tech stack? HubSpot is an excellent option. They do a great job of connecting the marketing side to the sales side Lucky Orange and Hotjar are good heat mapping software to see how and where people are clicking on your website Website live chat is an under-utilized sales communication tool. It's a fairly frictionless way for people to ask questions without having to place a call or fill out a form [00:13:30] How are teams structured when they're just starting out vs when they are up to speed? Usually, it's the people tasked with sales and marketing. In many cases, teams delighted it to administrative support roles that wear many different hats. This can be difficult to scale but is acceptable if you are just starting. Accountability is very important – leads come in, but what's happening with them after Having a process in place is integral to success [00:19:00] What are some of the challenges that companies run into? Analytics and reporting stop to soon. For example, a company will find out the cost per lead and then go no further Tracking and reporting for a longer period can demonstrate which channels are performing well and which aren't Not knowing where to start – best practice is to figure out the target audience and then proactively reach out to them Look for the lowest hanging fruit and invest time and resources there [00:24:30] What should B2B companies do to ensure that marketing metrics are front and center? Track everything. Collecting as many data points as you can on your digital advertising will ensure you are able to get the information you need later. Work backward from metrics to where you need to be on the marketing side of things [00:31:00] Key take-aways Install Google Analytics on your website and figure out how to use it Audit and optimize your response time for leads Analyze the lifetime value of the customers that are converting in your funnel over time Resources LinkedIn Profile – John Horn Website – StubGroup LinkedIn Profile – Dave Karr Website – Klyck.io Website – HubSpot Website – Lucky Orange Website – Hotjar
23 total episodes available
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Frequently asked questions
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- What is B2B Enablement?
<p>B2B Enablement is a Klyck.io podcast created to inspire sales and marketing leaders who are navigating digital transformation. On this show, we'll discuss how the world of B2B sales and marketing is changing and how to leverage digital tools to compete in the new environment. We'll discuss best practices in sales management, marketing management, CRM utilization, marketing automation, sales enablement, data analytics, and many other topics. Most importantly, we'll share actionable insights to build winning digital strategies and deliver better sales results with your customers.</p> <p> </p> <p>For more information on Klyck.io and to get resources related to the podcast, visit <a href="https://klyck.io/">https://klyck.io/</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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