The way B2B companies market and sell now, is for a world that has vanished. It's no longer enough to have the tech… to stand-out from the competition and drive revenue contribution, businesses need to completely rethink sales and marketing – and more specifically, the role that tech has to play. B2B Game Changers is a podcast which tackles this head-on. Challenging current perceptions, stimulating debate and provoking discussion, B2B Game Changers uncovers what's really wrong with B2B marketing and sales today. Hosted by Lee Hackett, CEO of BluprintX, B2B Game Changers invites B2B marketing and sales guests to share in the discussion, welcoming those who challenge the status quo and have strong beliefs regarding the future of B2B marketing. Lee and guests hotly debate topics such as the growth marketing mindset, revenue attribution, B2B and B2C convergence, the convenience economy and wasted technology investments. B2B Game Changers' purpose is to shed light on what's really going on in B2B marketing and sales today, challenging perceptions and uncovering the common issues which many businesses are choosing to ignore.
Podcast Overview
The way B2B companies market and sell now, is for a world that has vanished. It's no longer enough to have the tech… to stand-out from the competition and drive revenue contribution, businesses need to completely rethink sales and marketing – and more specifically, the role that tech has to play. B2B Game Changers is a podcast which tackles this head-on. Challenging current perceptions, stimulating debate and provoking discussion, B2B Game Changers uncovers what's really wrong with B2B marketing and sales today. Hosted by Lee Hackett, CEO of BluprintX, B2B Game Changers invites B2B marketing and sales guests to share in the discussion, welcoming those who challenge the status quo and have strong beliefs regarding the future of B2B marketing. Lee and guests hotly debate topics such as the growth marketing mindset, revenue attribution, B2B and B2C convergence, the convenience economy and wasted technology investments. B2B Game Changers' purpose is to shed light on what's really going on in B2B marketing and sales today, challenging perceptions and uncovering the common issues which many businesses are choosing to ignore.
Language
🇺🇲
Publishing Since
9/7/2020
2 verified contact emails on file for B2B Game Changers
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
November 6, 2020
4. From Organisational Strategy to Operational Impact
<p>In this episode, we talk about the importance for businesses to pivot their strategy and business models especially in the accelerated times of COVID-19, and the fundamentals of campaigns and their execution to make marketing strategies come to life. We also touch on topics like OKRs, business processes, and frameworks to take consumer input to create a product.</p><p><br></p><p>To discuss more, we are joined by Alex Shootman, CEO at Workfront. Alex is a senior field executive with 25 years of experience in all areas of revenue and profit generation for technology organizations. He has led turn-around and growth in multiple organizations across four different enterprises, operating on the ground in all international geographies.</p><p><br></p><p>Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.</p><p><br></p><p>Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com</p>
October 15, 2020
3. Storytelling in Business
<p>In this episode, we talk about some of the challenges B2B companies face in the era of digitalization, the storytelling frameworks used by leaders to communicate their strategic narrative, and the power of podcasts as a medium to acquire and influence. We also touch on topics like new customer experience, many-to-many storytelling, and content vs context.</p><p><br></p><p>To discuss more, we are joined by Graham Brown, Founder and Chief Storyteller at Pikkal & Co, which is a performance communications agency specializing in B2B podcasts and webinars. Graham is an entrepreneur, author, podcast host and has published over 1000+ podcast episodes.</p><p><br></p><p>Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.</p><p><br></p><p>Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com</p>
October 1, 2020
2. Building High-Performance Teams
<p>In this episode, we talk about some of the challenges leaders face communicating change to their teams, aligning the OKRs to unleash growth, and the tools used by Google, Disney, and Pixar to tap into the talent and drive the most effective team meetings. We also touch on topics like transparency, trust, and frameworks to create high-performance teams.</p><p><br></p><p>To discuss more, we are joined by an expert, Joseph Trodden. Joseph works with entrepreneurs who have reached an inflection point in their business journey where they want to move away from being at the epicenter of everything and towards building an organization.</p><p><br></p><p>Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.</p><p><br></p><p>Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com</p>
4 total episodes available
Deep-dive analytics for B2B Game Changers
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is B2B Game Changers?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.