Are you a B2B Marketing Manager? Are you thinking of launching a B2B or channel partner loyalty program to grow sales of your product? Or maybe you already have a loyalty program in place but it’s not performing for your business. The B2B Leaders in Loyalty podcast is a series of 10-12 minute interviews with top loyalty marketing professionals. In each episode, we share valuable advice and tactics for using a loyalty strategy to drive engagement from customers, grow sales, revenue and market share, and deliver ROI. Boom or bust, loyalty’s a must!
B2B Leaders in Loyalty Podcast
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5 episodes
Updated Daily
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Podcast Overview
Are you a B2B Marketing Manager? Are you thinking of launching a B2B or channel partner loyalty program to grow sales of your product? Or maybe you already have a loyalty program in place but it’s not performing for your business. The B2B Leaders in Loyalty podcast is a series of 10-12 minute interviews with top loyalty marketing professionals. In each episode, we share valuable advice and tactics for using a loyalty strategy to drive engagement from customers, grow sales, revenue and market share, and deliver ROI. Boom or bust, loyalty’s a must!
Language
🇺🇲
Publishing Since
7/6/2020
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Recent Episodes
September 14, 2020
Episode 5 - How to overcome internal stakeholder ojections to starting a loyalty program.
<p>“Why are we spending so much money launching a loyalty program?” “Why can’t we cut the loyalty program budget?” </p> <p>In this episode, and our final podcast of the series, Dr. David Cox - CEO of Motivforce answers the types of questions that you may well face from stakeholders in your organization. Company executives across all departments, from marketing and sales to operations and finance, often underestimate the amount of effort and expertise it takes to run loyalty and incentive programs, the work required to execute these programs at both strategic and operational levels, and the ROI these programs can deliver. </p> <p>Internal misalignment often begins with a lack of strategic vision, while clarity starts with a clear sales, marketing and loyalty strategy.</p> <p><a href="https://www.linkedin.com/in/david-cox-381bba121/" rel="ugc noopener noreferrer" target="_blank">Dr. David Cox - Linkedin Profile</a></p> <p>Motivforce - How to overcome stakeholder objections to a loyalty program - podcast companion insight</p> <p><a href="https://bit.ly/3evhKxH" rel="ugc noopener noreferrer" target="_blank">Motivforce - Thinking of Starting a Loyalty Program E-book</a></p>
September 1, 2020
Episode 4 - Try running a pilot loyalty program.
<p>In this episode, and following on from episode 3, Dr. David Cox - CEO of Motivforce shares his insights into the concept of running a pilot program if you are a business considering dipping your toe into the loyalty marketing sector.</p> <p>So, you’ve considered all the relevant business issues and objectives for launching a loyalty program. Your product and pricing are right. You have identified your target customer. You have decided that a loyalty program is appropriate for your business and could deliver ROI. But you still don’t know where to start?</p> <p>Loyalty programs are a long-term strategy. Getting them launched requires the strategy to be embraced and signed off by stakeholders across your organization, including finance, operations, sales and marketing. Each of these departments has their own agenda and expectations as to what the loyalty program will deliver. This ongoing internal assessment can delay the launch of a program for years, and prevent the company from enjoying the benefits that a well-structured loyalty and incentive program can deliver.</p> <p><a href="https://www.linkedin.com/in/david-cox-381bba121/">Dr. David Cox - Linkedin Profile</a></p> <p>Motivforce - Don't know where to start? Try running a pilot program - podcast companion insight</p> <p><a href="https://bit.ly/3evhKxH">Motivforce - Thinking of Starting a Loyalty Program E-book</a></p>
August 17, 2020
Episode 3 - How to create the ideal B2B program participant profile
<p>In this episode, and following on from episode 2, Dr. David Cox - CEO of Motivforce shares his insights into the concept of creating the ideal loyalty program participant profile and rewarding for all behaviours that a participant demonstrates in adopting this profile.</p> <p>When you launch a loyalty program, you need to target a certain customer, segment. Loyalty programs never appeal to every customer who has<br> ever bought something from your company, or every business partner in your B2B channel who has sold one of your products. But once you’ve<br> defined the target audience for your loyalty program, the next step is to consider ‘profile performance’. This is the concept of creating the ideal<br> loyalty program participant profile and rewarding for all behaviours that a participant demonstrates in adopting this profile.</p> <p><a href="https://www.linkedin.com/in/david-cox-381bba121/">Dr. David Cox - Linkedin Profile</a></p> <p>Motivforce - How to create the ideal B2B program participant profile - podcast companion insight</p> <p><a href="https://bit.ly/3evhKxH">Motivforce - Thinking of Starting a Loyalty Program E-book</a></p>
5 total episodes available
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Frequently asked questions
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- What is B2B Leaders in Loyalty Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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