Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

B2B Marketing - A Guidebook for the Classroom to the Boardroom

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by B2B Marketing Guidebook

37 episodes

Updated Daily

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Podcast Overview

This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun! Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art

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Publishing Since

5/3/2020

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Recent Episodes

Episode thumbnail for "Is LeadScanning in the New Normal still an issue or even the game changer for the subscription economy" featuring LeadOn CEO Oliver Nolte

May 27, 2021

"Is LeadScanning in the New Normal still an issue or even the game changer for the subscription economy" featuring LeadOn CEO Oliver Nolte

Many believe lead scanning is dead as tradeshows and events belong to the past in the New Normal after the COVID pandemic. But what Oliver in this little coffee talk is talking about was even amazing Uwe himself, as connoisseur of the industry. It looks like that this topic is the new hidden champion when it comes to self-generated lead development through the clients themselves.  Tune-in and find out how and why clients start developing leads for their suppliers, about how in the <a href="https://www.amazon.com/-/de/dp/B09429964M/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=assets+as+service&qid=1622113488&s=books&sr=1-1">Asset-as-Service</a> economy lead scanning will be your game changer and how you can profit from Oliver´s very special presentation for our community of this podcast getting one free workshop with some of his experts for your organization worth approximately 2500,- Euros.

Episode thumbnail for What is the impact of the disruptive Equipment-as-a-Service (EaaS) Business Model for B2B Marketers featuring Matthias Schlipf

December 7, 2020

What is the impact of the disruptive Equipment-as-a-Service (EaaS) Business Model for B2B Marketers featuring Matthias Schlipf

Uber as the largest mobility company does not own any cars. AirBnB as the words largest accommodation company does not own any hotels. Facebook as the words leading content generator does not create any content itself. So, why do industrial companies still think needing to own their equipment and machines? Maybe because Jeremy Rifkin´s hypothesis about "outdated" top managers is valide? Matthias Schlipf from the Munich University of Applied Science currently runs the biggest study in the area of EaaS in order to enable B2B Marketers applying the concepts and models of the B2B Marketing Guidebook to also initiate and facilitate this paradigm shift in industrial companies in order to sustainable assure the survival of European industrial not only small and medium but also large-size companies.  Tune-in to this groundbreaking coffee talk and learn what you need to learn and understand to get you into the EaaS-economy!

November 27, 2020

BEST OF the B2B Marketing Guidebook Podcast - Part 3

This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or Contingence-centric Content Management. Tune-in and listen what leading B2B marketing experts such as Alexandra Enders from HILTI, Mark Herten and Johnathan Barrett from PUBLITEK, Lukas Konszuniak from GROW or Olaf Mörk share with us on all these topics.  Tune-in and enjoy!

37 total episodes available

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Frequently asked questions

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What is B2B Marketing - A Guidebook for the Classroom to the Boardroom?: This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun!

Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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