Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.
B2B Marketing Asia
Claim This Podcastby Joe Escobedo
38 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇸🇬
Podcast Overview
Get the latest and greatest B2B marketing strategies and tips from leaders across Asia.
Language
🇺🇲
Publishing Since
3/4/2021
1 verified contact email on file for B2B Marketing Asia
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
October 10, 2024
83) TikTok Commerce: Future Trends + Strategies with General Manager, Global Business Solutions, SEA
<p>Guest Matty Lin, General Manager, Global Business Solutions, SEA at TikTok Host 1 Christine Hou, Executive Consultant, Virtus Asia Host 2 Jan Harling, CEO, Virtus Asia Production Munguili Sangtam, Creative Director, Virtus Asia Produced by: Joe Escobedo, Escomedia Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=0s" rel="ugc noopener noreferrer" target="_blank">00:00</a> Introduction and Guest Introductions <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=75s" rel="ugc noopener noreferrer" target="_blank">01:15</a> TikTok's Evolution and Opportunities <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=114s" rel="ugc noopener noreferrer" target="_blank">01:54</a> Understanding TikTok's Unique Position <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=184s" rel="ugc noopener noreferrer" target="_blank">03:04</a> Growth Opportunities in Asia <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=312s" rel="ugc noopener noreferrer" target="_blank">05:12</a> TikTok Shop and Commerce <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=349s" rel="ugc noopener noreferrer" target="_blank">05:49</a> Exploration and Shoppertainment <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=446s" rel="ugc noopener noreferrer" target="_blank">07:26</a> PACE Framework for Success <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=569s" rel="ugc noopener noreferrer" target="_blank">09:29</a> Case Study: Kiehl's Success on TikTok <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=706s" rel="ugc noopener noreferrer" target="_blank">11:46</a> Key Performance Indicators and Internal Strategies <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=1015s" rel="ugc noopener noreferrer" target="_blank">16:55</a> Navigating Budget Constraints and Maximizing ROI <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=1174s" rel="ugc noopener noreferrer" target="_blank">19:34</a> Cultivating a Diverse Content Ecosystem <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=1596s" rel="ugc noopener noreferrer" target="_blank">26:36</a> Common Pitfalls and Best Practices <a href="https://www.youtube.com/watch?v=lpBbTLrulFk&t=1888s" rel="ugc noopener noreferrer" target="_blank">31:28</a> Conclusion and Final Thoughts</p>
September 20, 2023
82) Revolutionizing Education: Lessons From Hyper Island's Co-founder
<p>B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education 13:08 Favorite Interactive Exercises 16:19 Making Learning Tangible 17:41 Considering Cultural Nuances 18:10 Embracing Learners' Potential 18:27 Setting High Expectations for Learners 18:45 The Power of Taking on Big Tasks 19:04 Fostering Team Development and Safety 19:29 Designing Learning as Professional Problem Solvers 20:00 Using Hypothetical Scenarios for Learning 21:13 Crafting Immersive Learning Experiences 23:03 The Importance of Emotional Engagement 24:13 The Downfall of Microlearning 25:04 Learning Design with Impact in Mind 27:10 Assessing Learning from the Learner's Perspective 28:08 Incorporating Art School Principles in Learning Design 29:06 A Holistic Approach to Assessment and Design</p>
September 20, 2023
81) Performance Marketing Insights: AI, Targeting, & Tracking
<p>Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audience Lists with AI 9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social 13:33 - Final Tips Success 15:56 - Closing Remarks</p>
38 total episodes available
Deep-dive analytics for B2B Marketing Asia
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is B2B Marketing Asia?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.