A podcast about B2B marketing teams, their unique struggles and successes. Each season is a compact four-episode mini-series that focuses on one theme. Listen to an entire mini-series or individual episodes, which unpack specific marketing tactics. Brought to you by Beacon Digital Marketing.
B2B Marketing Brief
Claim This Podcastby Beacon Digital Marketing
5 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
A podcast about B2B marketing teams, their unique struggles and successes. Each season is a compact four-episode mini-series that focuses on one theme. Listen to an entire mini-series or individual episodes, which unpack specific marketing tactics. Brought to you by Beacon Digital Marketing.
Language
🇺🇲
Publishing Since
9/30/2021
1 verified contact email on file for B2B Marketing Brief
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
February 22, 2022
Hired | Recruiting & Retaining Your Team
Over the past three episodes, we’ve explored how professional relationships are essential for getting buy-in; rallying support for your latest, ambitious marketing plan; and even for job security. At the intersection of B2B and SaaS is a tight community of marketers, meaning one day that person you’ve hired may hire you. So, as we conclude our miniseries, we’re discussing that critical topic: recruiting and retaining talent.
January 25, 2022
Hired | Executing Your Plan
Few professional milestones are as electrifying and anxiety-provoking as launching your debut marketing plan. Why? Because here your planning - gathering resources, plugging gaps and stoking buy-in - turns into action. Optimistic projections become cold, hard metrics. And everyone from the CEO to junior staffers are watching. Of course, you’re not the first CMO at a SaaS company to launch a marketing plan. Many have walked in your shoes. Discover how they navigated the highs and lows on the third installment of our Hired podcast miniseries.
December 20, 2021
Hired | Getting Buy-in
Great marketing ideas come naturally to you. But will others recognize and join your vision? Our sophomore episode of the ongoing Hired miniseries - about the experiences of recently hired CMOs - digs into the obstacles and solutions to generating buy-in for your marketing program. Our guest is Frances Zelazny, the CEO at Anonybit, a startup that focuses on decentralized biometrics. Prior to joining Anonybit, she was the CMO at Signals Analytics and Chief Strategy and Marketing Officer at BioCatch. With two-decades of experience, Frances shared with us a wealth of experience at tech startups and what it takes to sell your vision.
5 total episodes available
Deep-dive analytics for B2B Marketing Brief
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is B2B Marketing Brief?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.