by Zilliant
B2B Reimagined is a monthly podcast hosted by Barrett Thompson and brought to you by Zilliant (www.zilliant.com). Our mission is to give pricing, AI, technology, and B2B industry thought leaders a platform to share their innovative approaches to modern commercial challenges. There's nothing simple about B2B. Join us as we reimagine challenges and reveal opportunities that are created by putting pricing at the heart of your business.
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🇺🇲
Publishing Since
12/3/2019
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August 19, 2024
<p dir="ltr">“The patient has to survive the procedure. We have to carry on our operations, serve our clients, send invoices, acquire new customers, while changing our pricing in the background. That's why I always say that pricing change is an evolution, not a revolution.”</p> <p><strong> </strong></p> <p dir="ltr">Maciej Kraus is a pricing guru, author, TED speaker, and frequent lecturer at Stanford University. We were thrilled to have him on to share his perspective on successfully executing a pricing transformation. Maciej explains that while it’s a must for B2B companies to modernize pricing processes and the underlying technology that supports them, there’s an art to pulling it off.</p> <p><strong> </strong></p> <p dir="ltr">Hear his prescriptions to pricing excellence, and then <a href= "https://zilliant.com/events/mindshare-europe-2024">register for Zilliant MindShare Europe</a> to see Maciej on stage in Amsterdam in November. </p> <p><strong> </strong></p> <p dir="ltr"><a href= "http://www.zilliant.com">www.zilliant.com</a> </p> <p> </p>
June 20, 2024
<p dir="ltr">Listen to our first-ever live episode of the podcast, recorded at <a href= "https://zilliant.com/blog/front-row-seat-to-the-future-of-pricing-a-mindshare-2024-recap"> Zilliant MindShare 2024</a>, featuring a panel of leading pricing professionals.</p> <p dir="ltr">Pressure on pricing teams is greater than ever. But in times of great pressure, new ideas and ways of doing things emerge. Mo Beshir (Accenture), Rob Pedigo (Dawn Foods) and Lydia DiLiello (Capital Pricing Consultants) explore the ‘how’ and ‘why’ behind pricing transformation, how to elevate pricing within a company, how to manage organizational change, and the tangible impacts of pricing success.</p> <p dir="ltr"><a href= "http://www.zilliant.com">www.zilliant.com</a> </p> <p> </p>
May 30, 2024
<p dir="ltr">“Behind the term ‘pricing tool’ or ‘pricing software’ you can actually have very different things in mind. A competition monitoring tool, a margin improvement tool, an AI price optimization tool, a sales interface. So the first thing was, can we categorize the use cases that people have in mind behind ‘pricing software’?”</p> <p dir="ltr">Malik Rajan is the founder of The Pricing Club. His mission is to foster a dynamic community of pricing professionals helping each other grow through best practices and thought leadership. As such, his team recently released its first ever Guide to Pricing Software.</p> <p dir="ltr">Hear the fascinating story of how the Pricing Club came to be and the most pressing trends, topics, challenges and opportunities that are top of mind for pricing professionals, from Malik’s unique vantage point.</p> <p><strong> </strong></p> <p dir="ltr"><a href= "https://zilliant.com/reports/zilliant-recognized-in-guide-to-pricing-software"> Download the Guide to Pricing Software</a></p> <p><strong id= "docs-internal-guid-753fac3e-7fff-87ad-6aea-f881f8c547b3"><br /> <a href="http://www.zilliant.com">www.zilliant.com</a></strong></p>
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