B2B SaaS Marketing Snacks

B2B SaaS Marketing Snacks

Hosted by Stijn Hendrikse and Brian Graf · Kalungi

4.9from 43 ratings

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63Podcast AuthorityScore out of 100 · How it is scored
99
Episodes
52
Transcribed
43
Ratings
2020
First episode

About B2B SaaS Marketing Snacks

Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.

Publisher
Kalungi
Category
business · business
Language
en
Explicit
No
First episode
12 Sept 2020
Latest episode
10 Jul 2026
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Latest episodes

52 of 99 episodes have a transcript.

  1. 10 Jul 2026TRANSCRIPT

    99 - A Sneak Peek Inside T2D3 OS: How to Turn Your GTM Playbook Into a Repeatable Growth Engine

  2. 15 Jun 2026TRANSCRIPT

    BSMS98 - Leveling Up Together: Building High-Performing B2B SaaS Teams

  3. 7 May 2026TRANSCRIPT

    The Death of the MQL: Shifting Focus from Quantity to Pipeline Value

Inside a recent episode

99 - A Sneak Peek Inside T2D3 OS: How to Turn Your GTM Playbook Into a Repeatable Growth Engine

Published 10 Jul 2026 · Transcript excerpt

[…] And then somebody will become concentrate. And we love to get it at some point to be the edge on the blade that allows you to do marketing really well. And everything travels through that kind of maturity or signal quality, if you will, to be the foundation for all the marketing you are going to do. And because we have this, it then becomes easier to build your ICP, to build your personas, to build your value proposition, to build your brand voice, because you use your signal to do so. And when you have that, and that's then your go-to-market foundation here, you see on the left all these modules, ICP builder modules, buyer persona builder, et cetera, where you do that, where you basically turn all that signal into what are the pain points? […]

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Who has been a guest on B2B SaaS Marketing Snacks

Names identified in recent episode analyses. Showing up to five guests.

  • Antoine
  • Mani Iyer
  • Wes Bush
  • Alex Laventer
  • Julian Revorio

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
5.0 / 5
11 ratings
Spotify
4.9 / 5
32 ratings

Podcast Authority Score: 63 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
92
Social presence
0
YouTube
0
Engagement
85

Contact B2B SaaS Marketing Snacks

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Books guests

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Questions about B2B SaaS Marketing Snacks

Who hosts B2B SaaS Marketing Snacks?

Stijn Hendrikse and Brian Graf host the show. Published by Kalungi.

Does B2B SaaS Marketing Snacks take guests?

Yes. Guests have been identified in episode analyses.

Where can I read transcripts?

52 of 99 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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