b2better
Claim This Podcastby Iolanthe Gabrie and James Shadrach
Podcast Overview
<p>A podcast about being better at business with your hosts Iolanthe Gabrie of Ruby Assembly and James Shadrach of Purpose Productions.<br><br>Season One of b2better features a suite of no-nonsense opinion and myth-busting from these two entertaining, frank marketing leaders from Australia. </p>
Language
🇺🇲
Publishing Since
9/26/2023
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Recent Episodes
January 17, 2024
Shame and Business Ownership. Hey, you're not alone!
<p>Feeling the burn? Not of your glutes ... of your business shame muscle. <br/><br/>What's that? Well, today your hosts Iolanthe Gabrie and James Shadrach discuss the complex myriad of feelings that come up when marketing. Whether marketing ourselves as thought-leaders or marketing our brands, shame or embarrassment as being viewed by peers as 'salesy' or silly casts a long shadow. Core content includes:</p><ul><li>The challenge of differentiating ourselves in packed markets</li><li>Why authenticity can be so hard to achieve, as can revealing the self</li><li>What happens when we stick to 'safe stuff' in our business marketing</li></ul><p>James and Iolanthe share tidbits from their own journeys of entrepreneurship, including the first investments they made in their businesses and what they wish they'd spent their dollaroos on earlier. </p><p>Enjoy the premiere season of no-holds-barred biz podcasts from two of Australia's leading b2b and professional services marketers. <em>It's business, done better.</em></p><p>Learn more about <a href='https://www.iolanthegabrie.com/'>Iolanthe Gabrie </a>and <a href='https://www.rubyassembly.com.au/'>Ruby Assembly</a>.<br/>Learn more about James Shadrach and <a href='https://purposeproductions.co/'>Purpose Productions</a>.</p><p>Learn more about <a href='https://www.iolanthegabrie.com'>Iolanthe Gabrie </a>and <a href='https://www.rubyassembly.com.au'>Ruby Assembly</a>.<br/>Learn more about James Shadrach and <a href='https://purposeproductions.co/'>Purpose Productions</a>. </p>
September 26, 2023
Designing a Brand Presence
<p>In b2better's pilot episode, your hosts Iolanthe Gabrie and James Shadrach discuss the core non-negotiables of building a legitimate brand.</p><ul><li>What are the 'must haves' that show your audience you're a 'real' business?</li><li>In start-up, how do you prioritise marketing activities? And when do you bite the bullet the invest more heavily in your brand identity?</li></ul><p>James and Iolanthe share tidbits from their own journeys of entrepreneurship, including the first investments they made in their businesses and what they wish they'd spent their dollaroos on earlier. </p><p>A great taste of a season of no-holds-barred biz podcasts from two of Australia's leading b2b and professional services marketers. <em>It's business, done better.</em></p><p>Learn more about <a href='https://www.iolanthegabrie.com'>Iolanthe Gabrie </a>and <a href='https://www.rubyassembly.com.au'>Ruby Assembly</a>.<br/>Learn more about James Shadrach and <a href='https://purposeproductions.co/'>Purpose Productions</a>. </p>
2 total episodes available
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Frequently asked questions
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- What is b2better?
<p>A podcast about being better at business with your hosts Iolanthe Gabrie of Ruby Assembly and James Shadrach of Purpose Productions.<br><br>Season One of b2better features a suite of no-nonsense opinion and myth-busting from these two entertaining, frank marketing leaders from Australia. </p> - How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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