Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

B2Bold Marketing

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by Stratcora

8 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇦🇺

Podcast Overview

Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.

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Publishing Since

7/23/2025

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Recent Episodes

March 9, 2026

Digital Marketing for Talent & Recruitment: Strategies That Attract the Right Clients and Candidates

In this episode of the B2Bold Podcast, we sit down with Deanna Daly, Head of Marketing at Wavelength International, to explore how digital marketing can help recruitment and talent businesses attract not just more leads, but the right clients and candidates. From brand building to targeted content and data-driven campaigns, Deanna shares practical strategies for standing out in a competitive market. While rooted in recruitment, the insights are equally valuable for B2B marketers looking to sharpen their audience targeting, storytelling, and relationship-building.

October 31, 2025

Adopting the AI Mindset: Building Collaborative Pathways to AI-Driven Marketing

In this conversation, Lexi Walker, Global Marketing Leader at Thomson Reuters, and published author, discusses the transformative impact of AI on marketing. She emphasises the need for an AI mindset that fosters curiosity and adaptability, the importance of cross-functional collaboration, and the role of strategic partnerships in AI adoption. Lexi also highlights the balance between data-driven decisions and human judgment and offers insights on engaging leadership in the AI journey. The discussion culminates in a bold vision for a real-time AI-powered campaign engine that enhances customer experiences.

October 9, 2025

Breaking Through Disruption: The Future of Engagement with Digital Wallets

In this episode of the B2Bold podcast, Brian Pham, founder and CEO of Lightcard, discusses the transformative potential of digital wallets in B2B marketing. He shares insights from his journey in the tech industry, emphasising the importance of mobile wallets for customer engagement and retention. Brian highlights the trust factor associated with digital wallets, the revenue opportunities they present, and how they can enhance data insights and customer journeys. He also provides best practices for brands looking to experiment with digital wallets and discusses emerging trends that B2B marketers should watch for in the coming years.

8 total episodes available

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Frequently asked questions

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What is B2Bold Marketing?: Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world.

About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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