A podcast featuring stories behind the label and the women responsible for creating leading food, beverage, and wellness brands in the industry today. We talk marketing tips, lessons about growth, and advice for those looking to build a mindfully made brand.
Back Label Branding
Claim This Podcastby Sydney Munteanu
4.6(11 reviews)
16 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
A podcast featuring stories behind the label and the women responsible for creating leading food, beverage, and wellness brands in the industry today. We talk marketing tips, lessons about growth, and advice for those looking to build a mindfully made brand.
Language
🇺🇲
Publishing Since
7/12/2020
1 verified contact email on file for Back Label Branding
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Recent Episodes
June 10, 2021
Olive Oil + Wellness! Katerina Mountanos on bringing health benefits of the Mediterranean lifestyle to the American market
<p>Katina Mountanos is the Founder & CEO of Kosterina, a modern wellness company centered around early harvest, extra virgin olive oil with high polyphenol content from her native home in Southern Greece. She saw a huge gap in the American market for authentic, high-quality extra virgin olive oil, and recognized that most mass-produced olive oils here are late harvest and poor quality, which negates most of the health benefits. Prior to starting Kosterina, Katina led Walmart’s Brand Incubation team, which focused on incubating and operating brands in the fashion, beauty and home categories. This role furthered her skills in brand development and marketing, and in 2016, she left her corporate career behind and set out to create a premium Greek olive oil for the American market. Her mission is to educate American consumers on the benefits of premium olive oil, and introduce the market to a better-for-you option.</p> <p>In this episode we chat about leaving a career in corporate America, key indicators your product/brand might have legs, getting discovered by Whole Foods on Instagram, how to tell if your olive oil is actually extra-virgin, and why PR and partnerships can be hugely beneficial in building a wellness brand. </p> <p>To learn more about Kosternia and shop the products visit <a href="https://www.kosterina.com/">kosterina.com</a> and follow them on Instagram <a href="https://www.instagram.com/kosterina/">@kosterina</a></p> <p><br></p> <p>Follow me on Instagram <a href="https://www.instagram.com/backlabelbranding/">@backlabelbranding</a> or to learn more about my work visit <a href="https://www.backlabelbranding.com/">backlabelbranding.com</a></p>
May 21, 2021
Vegan food blogger & journalist Brianne Nemiroff on how she decides which brands, products, and restaurants to cover, plus vegan food trends & tips!
<p>Brianne Nemiroff started her career in entertainment journalism in 2012, reviewing concerts and interviewing artists all over the U.S. In 2013, she started contributing to VIVA GLAM Magazine, a vegan lifestyle publication in Los Angeles, where she climbed the ladder to Managing Editor over the next 5 years. During her time at VIVA GLAM, she wrote articles for every category on the site earning her experience in beauty, fashion, food, entertainment, and travel, which led to her starting her own vegan travel column, "Visiting as a Vegan" in 2016. </p> <p>In 2017, Brianne and her husband Benjamin left Los Angeles to add to her travel column and start building their own vegan travel website. Over the next two years, they drove to 60-plus destinations all over the U.S. and Canada to learn about the growing vegan restaurant scene and visited over 200 restaurants. </p> <p>Brianne is currently living and eating her way around Vancouver, British Columbia, managing her website It's Bree and Ben, and working as a Product Sourcing Specialist for a vegan beauty box, Kinder Beauty.</p> <p>In this episode we chat about how, as a writer, Briann decides which products and restaurants to cover, how she has been growing her new vegan travel blog, plus vegan food branding trends & tips!</p> <p>Check out <a href="https://itsbreeandben.com/">itsbreeandben.com</a> for Brianne's ethical travel and vegan restaurant guides and follow her on Instagram <a href="https://www.instagram.com/itsbreeandben/">@itsbreeandben</a></p> <p><br></p> <p>Follow me on Instagram <a href="https://www.instagram.com/backlabelbranding/">@backlabelbranding</a> or to work with me visit <a href="https://www.backlabelbranding.com/">backlabelbranding.com</a></p>
May 6, 2021
Grace Goodness Organics - Grace Ventura on keeping wellness a focus while growing a new business
<p>Grace Ventura was born with a passion for wellness, a desire to help others heal and live healthy lives, and has decades of experience as a licensed massage therapist, yoga instructor, and wellness coach (and is a mom of six!). Grace launched her broth brand, Beyond Broth (now re-branded as Grace's Goodness Organics) after being under the weather and craving a simple and nourishing vegetable broth that she didn't have to cook.</p> <p>In this episode we chat about practicing wellness and putting health first, creating alignment with your brand, managing your energy, Grace's quarterly business check-in practice, and much more. </p> <p>Follow Grace's Goodness Organics on Instagram at <a href="https://www.instagram.com/graces_goodness_organics/">@graces_goodness_organics</a>.</p> <p>Learn more and join the Grace's Goodness Organics 21-day Spring Reboot visit <a href="https://gracesgoodness.com/pages/spring-reboot" target="_blank">gracesgoodness.com/pages/spring-reboot</a> </p> <p><br></p> <p>Follow me on Instagram <a href="https://www.instagram.com/backlabelbranding/">@backlabelbranding</a> or to work with me visit <a href="https://www.backlabelbranding.com/">backlabelbranding.com</a></p>
16 total episodes available
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Frequently asked questions
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- What is Back Label Branding?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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