Welcome to Back Office to Boardroom. On this show, the best competitive professionals in the business join Clara Smyth to share how they got from where they were, to where they are today.We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete intelligence career.
Back Office to Boardroom
Claim This Podcastby The Compete Network by Klue
6 episodes
Updated Daily
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Podcast Overview
Welcome to Back Office to Boardroom. On this show, the best competitive professionals in the business join Clara Smyth to share how they got from where they were, to where they are today.We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete intelligence career.
Language
🇺🇲
Publishing Since
6/3/2022
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Recent Episodes
December 13, 2022
It's Okay to Be Wrong | Peter Mertens, Sprout Social
<p>Peter was a competitive intelligence specialist when he first joined <a href="https://sproutsocial.com/">Sprout Social </a>back in 2017. Barely four and a half years later, Peter Mertens landed the role of <a href="https://www.linkedin.com/in/peter-mertens-32913931/details/experience/">Director of Market Strategy</a>. It was clear to Peter that the executive team at Sprout — a team that plays in the uber-competitive social media space — was hungry for competitive insights. Lucky for him, analyzing broad trends and turning them into actionable intel was a muscle he'd already developed as a competitive intelligence specialist. It was these skills, and many more, that helped Peter get from the back office to the boardroom. He sat down with host Clara Smyth to talk about his career journey and much more in this episode of Back Office to Boardroom.<br /><br />Key Moments:<br /><br />(01:43) Peter's career journey from PR Agency to Sprout Social<br />(03:50) How competitive intelligence helped him climb the ranks<br />(06:24) The moment Peter knew he had "made it" as a CI professional<br />(07:59) What it looks for CI to engage with the executive team<br /> (10:06) What to do when execs don't follow your recommendation<br />(17:20) How competitive intelligence has evolved throughout Peter's career<br />(22:38) Why you shouldn't measure success by how big your team is<br />(28:38) Peter's newfound passion for coffee <br /><br />This podcast is brought to you by the <a href="https://thecompetenetwork.com/">Compete Network</a>. The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community.<br /><br />Check out past episodes of Back Office to Boardroom <a href="https://klue.com/shows/back-office-to-boardroom">here</a>.<br /><br /><br /></p>
November 3, 2022
Let's Show Them What CI Can Really Do | Jennifer Roberts, ServiceTitan
<p>Competitive intelligence pro, win-loss evangelist, and proud Minnesotan <a href="https://www.linkedin.com/in/jennifer-roberts-67ba0a16/">Jennifer Roberts</a> is Clara's guest on today's episode of Back Office to Boardroom. Jennifer has honed her compete skills for major brands like Expedia, Thomson Reuters and now ServiceTitan. Through win-loss interviews and working in concert with her key stakeholders, Jennifer has learned a ton about how to build and run a successful compete program. And today, she shares a few of the tricks she has up her sleeve. <br /><br />This podcast is brought to you by the <a href="https://thecompetenetwork.com/">Compete Network</a>. The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community.</p><p><br />Key moments: <br /><br />(00:23) Meet Jennifer Roberts<br />(01:36) Jennifer's compete journey<br />(03:49) The cost of not connecting with your stakeholders<br />(05:26) How to build credibility <br />(09:10) Building a culture of compete within an organization<br />(12:17) The importance of win-loss for building credibility <br />(14:08) What Jennifer would have done differently if she had a do-over<br />(15:42) Nailing differentiation as a compete pro<br />(18:50) Something surprising about Jennifer<br />(19:50) Where CI will be as a profession in 10 years<br /><br />Check out past episodes of Back Office to Boardroom <a href="https://klue.com/shows/back-office-to-boardroom">here</a>.<br /><br /></p>
July 29, 2022
Self-Promotion with Humility | Gal Toren, JFrog
<p>Clara Smyth is joined by JFrog's Competitive Intelligence Team Lead Gal Toren to talk about how having the courage to be vulnerable and humble has helped Gal become the leader and competitive intelligence expert she is today.<br /><br />This podcast is brought to you by the <a href="https://thecompetenetwork.com/">Compete Network</a>. The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement community.<br /><br />Listen to past episodes and dive into more great compete content on the <a href="https://thecompetenetwork.com/">Compete Network</a>. </p>
6 total episodes available
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