A squadcast about the most literally ridiculous parts of digital marketing, and how you just have to laugh at some things, but also could make them better.
Mostly the laughing at them part, though, tbh.
Bad Impressions
Claim This Podcastby badimpressions
5.0(12 reviews)
17 episodes
Updated Weekly
Accepts GuestsHas Sponsors
Podcast Overview
A squadcast about the most literally ridiculous parts of digital marketing, and how you just have to laugh at some things, but also could make them better. Mostly the laughing at them part, though, tbh.
Language
🇺🇲
Publishing Since
11/17/2020
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Recent Episodes
June 6, 2024
This All Used To Be Fun, And It Will Be, Again
<p>From the factory floors of the auto industry, to the savage trading floors of the twilight days of Old Wall Street, to the rarefied air of automated media solutions and AI, our first guest of the new era, Charles Benaiah, has seen and done a lot, and he shares his perspective on a number of interesting things with us.</p> <p> </p> <p>He also runs a fantastic newsletter that you can read and sign up for at <a href='https://uncharles.substack.com/'>https://uncharles.substack.com/</a></p> <p> </p> <p>These interesting things include, but are not limited to:</p> <p>-How Wall Street of yore, and the ad industry of recent times and today, has become a bit more boring and less human as things have been commoditized and automated.</p> <p>-What using the internet, from search to content consumption, might look like in five years, and what parts of it will be ad supported and how.</p> <p>-The potential for increased ad personalization not simply because it is possible, but because these future formats are better suited for it.</p> <p>-Once audiences move to new discovery and content consumption platforms, advertisers will follow, but how will they monetize until that happens?</p> <p>-In car advertising as the next major frontier in high-quality attention and audience, and why this hasn't been fully capitalized on yet</p> <p>-Charles's audio app product Gia, an early exploration of AI informed audio</p> <p> </p> <p>You can also follow Charles on LinkedIn at https://www.linkedin.com/in/charles-b-a060a7143/</p>
April 18, 2024
Retail Media Is Boring
<p>The podcast returns after a multi-year hiatus with new AI-powered co-host Matt Walsh.</p> <p> </p> <p>Retail media is boring as it currently stands is the first topic to tackle.</p> <p> </p> <p>What people talk about it as: an omnichannel revolution that will utilize incredible technology to free advertisers and retailers and eventually publishers from the tyrannical grasp of Google and Meta.</p> <p> </p> <p>What It Really Is: A bunch of people overpaying for Criteo search ad and product display clicks when they're not buying toxic dump grade open web inventory from shady publishers, all while running into the open arms of such scrappy underdogs as...Amazon and Walmart?</p> <p> </p> <p>Plus, why is everyone assuming these new players are going to solve a viable inventory shortage problem that Alphabet has moved heaven and Earth to solve for years and still hasn't really fully escaped?</p> <p> </p> <p>A lot of money is going to be spent on it anyway, though, and maybe by listening to this you can learn how to open up a mining supply store close enough to this gold rush to retire early, or before Retail Media 3.0 arrives in 2045, at least.</p>
August 10, 2021
Creme de la CRM
<p>We ran strings across the Atlantic for these tin can mics we use, so that we could have the immense pleasure of speaking with Jereon Courthout, CEO & co-founder of Salesflare (<a href='https://salesflare.com/'>https://salesflare.com/</a>) which is a CRM for small businesses in the B2B space.</p> <p> </p> <p>He speaks with us a bit about a key strategy he uses for growing and thriving in the ferociously competitive CRM software space, which is both flooded in terms of total number of competitors with 650+ active CRM software companies, and also includes some series behemoths, spanning both both enormous public companies and VC cash-stuffed newer entries to the category as well. Growth in standard, simple channels like most advertising spaces isn't easily attainable for any CRM company, and so Jeroen and company have needed to become ultra-thoughtful in their efforts.</p> <p> </p> <p>This key strategy he discusses, derived after a few years of running the company, was moving their core management focus from working on individual and teams goals, to working on individual and team habits. Goals are still a part of the company's methods, but the focus on a day-to-day and week-to-week level has shifted to adopting better habits. This leads to strong results when the monthly, quarterly, and annual goal checks do come around.</p> <p> </p> <p>We also talk about how and when to automate customer relationship elements, and how to get there. Jeroen's guideline is to never robotize anything that makes you seem more robotic to the customer, and focus on automating the customer interactions that make real human salespeople feel like robots. Preserve all of your quality time with customers, trying to automate any of that away is a trap, only seek to eliminate garbage time. Jeroen says anything that leaves a Bad Impression (SNAKES ON A PLANE MOMENT ACHIEVED) with the client should be ditched immediately.</p> <p> </p> <p>We talk about how there are a lot of annoying chat bots that are prime examples of over-automation, including some surprising bad examples from makers of chat bots themselves, though Jereon does think GPT3 and other advances in ML around conversation mean we might see a new wave of truly useful new chatbots coming soon.</p> <p> </p> <p>Jeroen details how to set yourself up for success when CRM shopping, and starts with noting you should understand that whatever kind of company you are, there's a niche of CRM companies for your industry, and then plenty of companies, including the large generalist CRMs, which might not be a good fit for you at all.</p> <p> </p> <p>You should also try multiple CRM systems, and trying them means trying them with everyone on your team who will use it. The CRM with the highest % of people using it, because they're comfortable with it, will almost always be the best.</p> <p> </p> <p>Thirdly, trying it with the whole team requires you to set some standards and build some consensus up front around how the CRM will be used. Ten people recording things ten different ways will result in unmanageable chaos, so some legwork upfront will ensure your whole-team trial goes well.</p> <p> </p> <p>Jeroen, and the hosts, all dislike RFPs and RFIs. Absolute box-checker trash. Do not RFP our podcast for media, you are not going to like what we decide P stands for. "Nice request for Poop Jokes, we'll get back to you with something this afternoon" and with our maturity levels, buddy, that will be a 130 slide deck. Salesflare undoubtedly have a much more mature and helpful request, but still, make sure it's a well-intentioned and crafted RFP if you're going to send one of those to anybody.</p> <p> </p> <p>For those of you looking for more CRM tips to close more deals, Jereon does a regular webinar you can sign up for at https://webinars.salesflare.com/how-to-use-a-crm/</p>
17 total episodes available
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- What is Bad Impressions?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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