Bank Marketing Today by Vya
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Podcast Overview
<p>Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.</p>
Language
🇺🇲
Publishing Since
2/28/2020
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Recent Episodes
October 15, 2024
Fulton Bank’s Avi Patel: Leveraging AI and Machine Learning to Augment Bank Marketing
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
January 25, 2024
M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert
<p>Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer. </p><p>Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/<br/><br/></p>
February 5, 2023
Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding
<p>How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.</p><p> </p><p>Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/<br/><br/></p>
15 total episodes available
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Frequently asked questions
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- What is Bank Marketing Today by Vya?
<p>Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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