eCommerce, retail and creator economy news from BANKNOTES Read more at banknotes.co

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Podcast Overview
eCommerce, retail and creator economy news from BANKNOTES Read more at banknotes.co
Language
🇺🇲
Publishing Since
3/23/2021
1 verified contact email on file for BANKNOTES minted by #paid
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Recent Episodes

March 23, 2023
Ugly ads don’t mean bad ads: Try these expert tips for high-intent ads
Have you ever come across an ad while scrolling through TikTok that feels just like any other video on the platform—so much so that it hardly feels like you’re watching an ad? Do you know what makes these ads work so well? They’re engaging, follow popular trends, and, most importantly, feel as authentic as other online videos we see from our favorite creators. Unfortunately, many marketers avoid creating this type of content because it “appears ugly,” discounting the ad’s effectiveness.

March 23, 2023
How and why luxury fashion brands are focusing on sustainable alternatives
Luxury fashion has a problem. According to McKinsey, the industry is responsible for over $2 billion in greenhouse gas emissions every year. That’s roughly 4% of the world’s total output. For added context, luxury fashion puts out the same amount of greenhouse gasses as France, Germany, and the UK. Combined. While these stats are horrifying, this issue isn’t only about the survival of the environment. It’s also a threat to the survival of luxury fashion brands.

March 21, 2023
Does it still cost 5X more to acquire customers than to retain them in 2023?
Fun fact: “Adidas” does not stand for “All Day I Dream About Sports.” It’s short for Adi Dassler, the company’s founder. Yet, if you repeat a factoid often enough, it has a way of entering the zeitgeist. That’s especially true for statistics ringing with truth. Case in point: everyone knows it costs 5x more to acquire customers than to get customers to return. This factoid (this time in “10x” form) even appeared in “The Office,” when an intern attending business school at night quizzed hapless boss Michael Scott. The joke was that the branch manager didn’t understand a basic business fact.
287 total episodes available
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- What is BANKNOTES minted by #paid?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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