Be a B2B Leader
Claim This Podcastby Felicjan Rybka
Podcast Overview
<p>In this podcast, we'll show you what you have to learn to be a real leader in the B2B world. We are exploring strategies that will help you advance in your career as a marketer and business professional.</p><p>We'll interview leaders from different fields like marketing, sales, HR, customer success and more. Because every experience matters and you have to learn a lot to step into a leadership position. If there is a topic a B2B Leader should know about, let us know, and we'll cover it here!</p><p>Remember that leaders are made, not born!</p><p><br></p><p>To connect with the host <a href="https://www.linkedin.com/in/felicjan-rybka/">Felicjan visit LinkedIn</a></p>
Language
🇺🇲
Publishing Since
8/29/2022
1 verified contact email on file for Be a B2B Leader
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Recent Episodes
July 13, 2023
Developing a marketer's mindset with Jakub Grajcar
Marketers have a tough job. There are lots of tactics, strategies, and tools that work and most of us suffer from the shiny-object syndrome. So how do you find balance in this role? In this episode, Jakub Grajcar explains what a marketer's mindset is and why you should adapt it to be better and happier in your role. Timestamps: (00:55) - What is a marketer's mindset (05:10) - You need introspection (06:30) - how to find motivation - practical advice - how to identify highlights that affect your life (12:00) - The change in values (13:00) - Start thinking about your ideal future (19:50) - Several identities depending on the situation to navigate your role (25:00) - How do you stay consistent in your actions (29:00) - The biggest takeaway (31:10) - Where you can find Jakub Content mentioned: Vivid vision - Ted talk [https://www.ted.com/talks/cameron_herold_your_vision_statement_sucks/transcript] A liberated mind - Steven Hayes [https://www.amazon.com/Liberated-Mind-Pivot-Toward-Matters/dp/073521400X] Todd Herman - Alter-ego effect [https://www.youtube.com/watch?v=chkvnSaW8NM&ab_channel=BrianJohnson] ZenPilot.com [https://www.zenpilot.com/] Jakub on LinkedIn [https://www.linkedin.com/in/jakub-grajcar/]
June 29, 2023
How to use video in B2B - Josef Newton
Video is the content format that every business owner looks into. Everyone is aware of its power but many people who start investing quickly cut the budget because they don't see a clear ROI. By listening to this episode you will learn how to leverage video in B2B and what metrics you have to pay attention to to make it work. You will also learn where video fits in your overall marketing strategy. Timestamps: (00:35) - Where does video fit in the overall marketing strategy of B2B companies (02:20) - Where to start investing (04:40) - Start internally or outsource the production (08:30) - What types of video should B2B companies leverage? (12:00) - You don't need thousands of views (14:20) - Practical advice to start (19:00) - Don't freestyle, have a script (21:10) - Remote production of video (25:00) - Will more companies employ creators? (28:20) - The biggest takeaway from this conversation (29:40) - Where you can find Joseph Josef on LinkedIn - https://www.linkedin.com/in/josef-newton/ UseSway.co [https://www.usesway.co/]
June 15, 2023
Context is key, especially in B2B - Tomasz Ogrodzinski
Understanding your context and the impact of the fundamental attribution bias is key to being a good leader. The context you are in is changing and the awareness can help you make better decisions. By listening to this episode you will learn how fundamentals enable us to achieve more. Our guest shares what you can do to have better context comprehension and a holistic perspective on running your business. Timestamps: (00:45) - What's the advice you'd give someone who wants to become a business leader? - You have to understand your context (1:55) - Why is it hard to understand our context? (5:30) - Fundamentals allow you to make the right selection (6:20) - What can people do to better understand their context? (11:30) - What to include in the checklist (14:00) - Why is it important to look at the business holistically? (20:30) - Importance of communication across the company and values (24:10) - What's the biggest takeaway from this conversation? - context is key (25:00) - Where can people find you and how can you help them? Tomasz on LinkedIn - https://www.linkedin.com/in/tomaszogrodzinski/
32 total episodes available
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Frequently asked questions
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- What is Be a B2B Leader?
<p>In this podcast, we'll show you what you have to learn to be a real leader in the B2B world. We are exploring strategies that will help you advance in your career as a marketer and business professional.</p><p>We'll interview leaders from different fields like marketing, sales, HR, customer success and more. Because every experience matters and you have to learn a lot to step into a leadership position. If there is a topic a B2B Leader should know about, let us know, and we'll cover it here!</p><p>Remember that leaders are made, not born!</p><p><br></p><p>To connect with the host <a href="https://www.linkedin.com/in/felicjan-rybka/">Felicjan visit LinkedIn</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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