Be Brand You

April 24, 2024

7. The Four Relationships Series: Family

<p>This is episode 1 of 4 in the Four Relationships Series about the relationships that impact your brand building ability.</p> <p><strong>Instagram:&nbsp;</strong>https://www.instagram.com/lyssaleighjackson/</p> <p><strong>Book a Personal Brand Hour of Power:</strong> https://www.heylj.com/personalbrand</p>

April 17, 2024

6. Tapping into Your Main Character Energy

February 7, 2024

5. Building a Name Brand and Name For Yourself with Lauren McGoodwin, Founder of Career Contessa

<p>In this episode, Lyssa interviews Founder, Author and Thought Leader Lauren McGoodwin. With a background as a former recruiter at Hulu, Lauren has made a significant impact in the career development space. She's the mastermind behind Careercontessa.com, The Career Contessa Podcast, and the author of "Power Moves: How Women Can Pivot, Reboot, and Build a Career of Purpose."</p> <p>Here are some of the highlights from the episode:</p> <p><strong>Finding the Balance:</strong> Lauren discusses how she navigates between her personal brand and the Career Contessa brand, maintaining authenticity while aligning with the organization's mission.</p> <p><strong>Writing for Publications:</strong> We uncover the story behind Lauren's opportunities to contribute to various publications, including the intriguing "red-eye story" that led to one of her writing gigs.</p> <p><strong>Securing a Publishing Deal:</strong> Lauren sheds light on the process of landing a publishing deal with HarperCollins for her book, highlighting key factors that contributed to this significant achievement.</p> <p><strong> Leveraging LinkedIn:</strong> With over 20k followers on LinkedIn, Lauren reflects on the role of the platform in building her personal brand, sharing tips and experiences for effective brand building on the platform.</p> <p><span style="text-decoration: underline;"><strong>Important Links:</strong></span></p> <p><a href="https://www.linkedin.com/in/laurenmcgoodwin/">Connect with Lauren on LinkedIn</a></p> <p><a href="https://www.instagram.com/careercontessa/?hl=en">Career Contessa Instagram</a></p> <p><a href="https://www.careercontessa.com/">Career Contessa Website (Find the Jobs, Podcast, Courses and More!)</a></p> <p><a href="https://www.amazon.com/Power-Moves-Reboot-Career-Purpose/dp/B07ZL53W2H/ref=sr_1_1?crid=2QCV32HN66FJF&amp;keywords=Power+Moves&amp;qid=1701788263&amp;sprefix=power+move%2Caps%2C96&amp;sr=8-1">Buy Lauren's Book "Power Moves"</a></p> <p><a href="https://podcasts.apple.com/dk/podcast/6-lesser-known-linkedin-profile-tips-for-personal-branding/id1434354911?i=1000626779671">Lyssa's LinkedIn Episode on the Career Contessa Podcast</a></p>