by Cody Roelofsz
In this podcast, we talk about all forms of marketing, how to improve conversion, and all kinds of other business problems and solutions. At Bear Claw Creative our goal is to help companies turn casual customers into die-hard fans through digital marketing. So consider following and learn how to make customers into die-hard fans.
Language
🇺🇲
Publishing Since
11/13/2020
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January 30, 2021
<p>It's all sunshine and rainbows until you get that "heard you were giving products for post" dm. While it is annoying to receive these messages don't let this be a turn-off to influencer marketing. Understanding the psychological effects that happen to people when their favorite influencer backs a brand will help you decide the best course of action for your brand.</p> <p>With the influencer marketing industry becoming the fastest-growing online customer-acquisition method in 2021 and about <a href="https://socialmediaweek.org/blog/2017/05/social-media-influencing-purchase-decisions/" target="_blank">three-quarters</a> of consumers trust opinions they find on social media, including those from friends, families, and influencers, to help them make the right decision about buying a product or service.</p> <p>With 2020 growing companies like crazy that were already ready to sell online, more and more are looking to influencers as a way to grow and connect with new customers.</p> <p>Make sure you subscribe so you don't miss any future episodes.</p> <p>“I created Bear Claw Creative originally as a video studio I could run out of my house but as I talked to clients it was clear that they needed more. I began to offer digital marketing advice with my 10 years of experience in making social media content and 5 years of working on and managing marketing teams. Again the needs of my clients grew past this and the needs were so vast. Design, logos, website creation, SEO, PPC ads, social media management, the list went on and on. I decided the need was so big so I needed to expand. Bear Claw Creative makes marketing easy for eCommerce brands. Whatever the need is we have the right people to get you the results you need.”</p> <p>-Cody Roelofsz, owner of Bear Claw Creative</p> <p><br></p>
January 16, 2021
<p>Psychographics- the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.<br> <br> In most small businesses' marketing, you see that they are more interested in demographics and less about what the customer is thinking and feeling. It is not really confusing as to why they are trying to get the largest group of leads possible but this thought is actually a misleading one. By targeting a large group with no psychographic differentiators you are spending more money to show your ad to people that are not actually a lead. </p> <p>By segmenting and narrowing your scope on your target audience you only show your ad to people that will actually buy from you.</p> <p>You can watch the video version of this on our youtube channel and the follow-up video looking at the KFC console.</p>
December 15, 2020
<p>In this podcast, I am going to justify story in an ad versus just listing all the positive effects that your company causes. How creative, interesting and interactive your ad determines the level of success that it will have. By laying out what kind of story you will tell, establishing the feeling you are making the audience feel, and locking down who the characters are, you make the process of creating an interesting ad easier on yourself. This is even great prep work to do before you approach an ads agency to create your ad. It takes the guesswork out of what they should make and gives them the freedom to create inside the story guidelines you have established. </p> <p><br></p> <p>“I created Bear Claw Creative originally as a video studio I could run out of my house but as I talked to clients it was clear that they needed more. I began to offer digital marketing advice with my 10 years of experience in making social media content and 5 years of working on and managing marketing teams. Again the needs of my clients grew past this and the needs were so vast. Design, logos, website creation, SEO, PPC ads, social media management, the list went on and on. I decided the need was so big so I needed to expand. Bear Claw Creative makes marketing easy for eCommerce brands. Whatever the need is we have the right people to get you the results you need.”</p> <p>-Cody Roelofsz, owner of Bear Claw Creative</p>
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In this podcast, we talk about all forms of marketing, how to improve conversion, and all kinds of other business problems and solutions.
At Bear Claw Creative our goal is to help companies turn casual customers into die-hard fans through digital marketing.
So consider following and learn how to make customers into die-hard fans.
This podcast updates daily.
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