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Become Your Own PR Machine

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by Trevor Young

5.0(1 reviews)

24 episodes

Updated Weekly

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Podcast Overview

EARN THE RIGHT is the podcast for credible experts, solo operators, and trusted advisors who want to be seen, heard, trusted - and chosen. Hosted by Trevor Young - creator of the Authority Brand OS™ and the Credible Authority Method™ - this show is your strategic companion for building reputation, amplifying your message, and turning trust into opportunity. Through a mix of solo coaching, sharp interviews, and no-fluff insights, you’ll learn how to grow your authority brand with intention, substance, and sovereignty - on your terms, and in your voice.

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Publishing Since

9/6/2023

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Recent Episodes

July 25, 2024

24 If you stay ready, you don’t have to get ready (tips for aspiring expert media commentators)

As the saying goes: “If you stay ready, you don’t have to get ready” – nowhere is this truer than in the media commentary game. If you work in a fast-moving issues-rich industry or environment and you want to elevate your profile as the go-to authority for the media, then you’d better be ready when a journalist or broadcast producer calls!⏳ When it comes to news, time is of the essence.Depending on the topicality of the story or issue, you often won’t have much time to get ready. Hence, you need to be ready i.e. be flexible, know your stuff, and be on top of issues, trends and breaking stories relevant to your industry and area of expertise.CASE IN POINT: UK-based cybersecurity expert, <a href="https://www.linkedin.com/in/jakemooreuk/">Jake Moore</a> who nailed some amazing tier 1 media opportunities in the wake of last week’s global Crowdstrike outage.For context, I interviewed Jake for <a href="https://becomeyourownprmachine.transistor.fm/s1/18">episode 18 of this podcast</a>, in which he explained how he built his media profile. His tips and lessons are highly relevant, even if you’re just starting out on your media relations journey with no outside help. If you enjoy what we discussed in this episode, I urge you to go back and check out episode 18 as well. Remember to subscribe so you never miss an opportunity to transform your business into a powerhouse PR machine! [ SUBSCRIBE TO THE ‘BECOME YOUR OWN PR MACHINE' NEWSLETTER - <a href="https://trevoryoung.beehiiv.com/subscribe">https://trevoryoung.beehiiv.com/subscribe</a> ]Onwards!Trevor ________________________ I help business owners become clear and confident in how they leverage PR, content and digital communications to build their brand and grow revenue. <a href="https://trevoryoung.me/contact/">Contact me through my website, let's have a chat, no obligation whatsoever!</a>Let's connect on the socials - <a href="https://twitter.com/trevoryoung">Twitter / @trevoryoung</a> and <a href="https://www.linkedin.com/in/trevoryoung/">LinkedIn /trevoryoung</a>

July 12, 2024

023 Social media for sceptics and people who hate it - with Rita Zonius

There is so much negative chat these days around social media, and it can be very off-putting for professionals and business owners and leaders of all kinds, so they’re staying well away from it. The problem then, of course, is that they’re missing on all the positive benefits and opportunities that come with having an active presence on social media, not just for them personally and professionally, but also for the business or organisation they represent. So, what’s the answer? To help us unpack this vexed question is an expert who deals with this type of issue all the time - her name is <a href="https://www.ritazonius.com/">RITA ZONIUS</a> - aka 'The Enterprise Social Engineer'. Rita is a social media advisor and digital workplace practitioner who offers valuable insights on networking, communication, and social media use in professional settings.EPISODE HIGHLIGHTS:<ol><li>Debunking social media myths:<ul><li>Rita dismantles common misconceptions about social media, revealing its potential as a powerful tool for professionals and businesses.</li></ul></li><li>Purposeful digital presence:<ul><li>Emphasis on the importance of a strategic and intentional online presence for personal branding and business growth.</li></ul></li><li>Storytelling through photos:<ul><li>Exploring the power of visual storytelling to create engaging and relatable content..</li></ul></li><li>Audience-centric approach:<ul><li>Advice on prioritising the audience’s needs over self-promotion to build a loyal and engaged following.</li></ul></li><li>Overcoming online engagement fears:<ul><li>Strategies for professionals to conquer their apprehensions about engaging on social media.</li></ul></li><li>Strategic content and platform selection:<ul><li>Guidance on choosing the right content pillars and social media platforms for maximum impact.</li></ul></li><li>Active engagement for credibility:<ul><li>Importance of consistent and active participation on platforms like Twitter and LinkedIn to enhance credibility and visibility.</li></ul></li><li>Demonstrating digital leadership:<ul><li>Encouraging CEOs and organisational leaders to actively engage in social media for authentic and transparent communication.</li></ul></li><li>Consistency in online presence:<ul><li>The critical role of regular and thoughtful online interactions in building a strong personal brand.</li></ul></li><li>Balancing vulnerability and professionalism:<ul><li>Navigating the fine line between being open and maintaining professional boundaries in digital communication.</li></ul></li><li>Strategic communication alignment:<ul><li>Ensuring that digital communication strategies align with overall business goals.</li></ul></li><li>Leveraging LinkedIn:<ul><li>Utilising LinkedIn’s features, such as blogging, to share valuable insights and engage in meaningful interactions.</li></ul></li></ol>Key takeaway: The episode emphasises the necessity for professionals and leaders to cultivate a purposeful digital presence. By engaging actively, prioritising audience needs, and leveraging strategic communication methods, individuals and businesses can enhance their credibility, visibility, and overall impact in the digital landscape.CONNECT WITH RITA ON LINKEDIN - <a href="https://www.linkedin.com/in/ritazonius/">https://www.linkedin.com/in/ritazonius/ </a>

June 27, 2024

022 Marketing vs PR: The black, the white … and the grey

DID YOU KNOW MUCH OF YOUR 'MARKETING' IS ACTUALLY PR? As we've discussed in previous episodes, PR is largely misunderstood in the business world. But so too is marketing, which is often equated simply to running ads or any activity that promotes a brand. There are quite a few differences between PR and marketing, with no shortage of crossover between the two. Understanding these differences will give you - the business owner or ambitious solopreneur - an edge over those who are perennially confused and thus get caught in the trap of just 'doing stuff' without understanding why. If, as an entrepreneur, you can get clarity and focus on the things you should be doing rather than trying to do everything in a mishmash way - you’re going to be way ahead of your competition (not to mention more confident in moving forward!). When it comes to building marketplace visibility and reputation, the winners are those who see the bigger picture, understand the changing landscape, and take action accordingly. Conclusion: This episode underscores the necessity of aligning PR and marketing strategies to leverage their unique strengths. By understanding and implementing a cohesive approach, businesses can effectively engage their audiences and achieve greater commercial success in the digital age.*** THIS EPISODE IS BROUGHT TO YOU BY: <a href="https://app.helloaudio.fm/feed/49e6df65-bc63-4190-be8c-bd5d6f92bc23/signup">Pocket PR Essentials (Vol. 1)</a>, my audio-only micro-coaching series for ambitious business owners and entrepreneurial professionals:<ul><li>Training and inspiration in your pocket - listen on-the-go via your podcast app</li><li>Bite-sized tips, ideas and insights on how to get focused and creative in your PR, content and digital communications efforts</li><li>x36 micro-episodes, 6-12 mins in length, dropping three times per week for three months (episodes released every 2-3 days)</li></ul> ------------------------------------- Remember to subscribe to the podcast so you never miss an opportunity to transform your business into a powerhouse PR machine! [ SUBSCRIBE TO THE ‘BECOME YOUR OWN PR MACHINE' NEWSLETTER - <a href="https://trevoryoung.beehiiv.com/subscribe">https://trevoryoung.beehiiv.com/subscribe</a> ]Onwards!Trevor ____________________I help business owners become clear and confident in how they leverage PR, content and digital communications to build their brand and grow revenue. <a href="https://trevoryoung.me/contact/">Contact me through my website, let's have a chat, no obligation whatsoever!</a>Let's connect on the socials - <a href="https://twitter.com/trevoryoung">Twitter / @trevoryoung</a> and <a href="https://www.linkedin.com/in/trevoryoung/">LinkedIn /trevoryoung</a>

24 total episodes available

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Frequently asked questions

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What is Become Your Own PR Machine?: EARN THE RIGHT is the podcast for credible experts, solo operators, and trusted advisors who want to be seen, heard, trusted - and chosen.

Hosted by Trevor Young - creator of the Authority Brand OS™ and the Credible Authority Method™ - this show is your strategic companion for building reputation, amplifying your message, and turning trust into opportunity.

Through a mix of solo coaching, sharp interviews, and no-fluff insights, you’ll learn how to grow your authority brand with intention, substance, and sovereignty - on your terms, and in your voice.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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