Podcast thumbnail for Becoming a Better Leader Interviews

Becoming a Better Leader Interviews

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by Mark Asquith

5.0(1 reviews)
17 episodes
Updated Daily
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Podcast Overview

Define, challenge and conquer the BIGGEST issues facing you as an early stage entrepreneur or founder. With powerful episodes from the world's finest business experts, each episode challenges one specific issue and provides detailed, actionable takeaways that you can implement immediately within your business. Volume #1 features actionable interviews with John Lee Dumas, Guy Kawasaki, Rand Fishkin, Jeff Sanders, Bob Burg and Dragons' Den's Doug Richard along with multiple thought leaders, global business people and numerous NY Times / Amazon best-selling authors, Excellence Expected exists to help you live the life you want by dominating the problems that face every entrepreneur on their journey. This isn't just another interview podcast, this is the straight-talking, accountable and actionable show that features one problem, one expert and multiple solutions every single episode. Don’t forget, the more you expect from yourself, the more you WILL excel!

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Publishing Since

8/25/2014

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Recent Episodes

Episode thumbnail for An Update on the Series

November 29, 2021

An Update on the Series

Hey, Mark here with a quick update about this evergreen interview series and my other podcast, The Podcast Accelerator (https://www.markasquith.com/listen).

Episode thumbnail for How to Develop the Perfect Communication Skills to Fulfil Your Leadership Potential

October 19, 2015

How to Develop the Perfect Communication Skills to Fulfil Your Leadership Potential

Small business owners know the importance of communication. We’re never out of reach for our clients and we’re answering calls, e-mails and social media messages almost 24/7. But when it comes to speaking to our staff, colleagues and clients in a formal setting, how many of us are projecting the right image of leadership? <br /> <br /> Public speaking is one of those things that can have the same effects on the most successful CEOs as it does on school children. People can be intelligent, experienced and knowledgeable about their work, but put them in front of a large audience and nerves can still get the better of them. As common as this problem is, it’s one of the most difficult to overcome. How can we go about improving our communications skills and, as a result, project a stronger, more confident style of leadership?<br /> <br /> On this episode of the number one small business podcast, we’re joined by Robin Kermode who has not only had successful career as a stage and screen actor, but he’s also built an excellent reputation as one of the leading communication coaches in the world. Robin’s going to be discussing the reasons why public speaking can be difficult, what we can do to conquer this tricky problem and the benefits to our businesses that effective communication can bring.<br /> <br /> Issue Challenged in this Small Business Podcast: <br /> <br /> How can I develop communication skills needed to fulfil my leadership potential?<br /> <br /> About Robin:<br /> <br /> Robin Kermode is an actor, author, speaker and communication coach. Through his company, Zone 2, Robin has helped some of the world’s leading CEOs and senior professionals to improve their communication skills. Robin draws on his experiences as an actor to help leaders connect emotionally with their audience.<br /> <br /> Robin’s here on this episode of Excellence Expected to share some of his wisdom when it comes to public speaking. His tips will help you develop a better speaking style that will improve your leadership abilities.<br /> <br /> Actionable Tips:<br /> <br /> * Get your voice in the right place. We need to speak from our emotional centre as opposed to our throats. Try this exercise. Stick your tongue out and say the whole of ‘Humpty Dumpty’ or count from one to ten. Try your best to articulate the words. After you stop, your voice will have changed and become more emotionally connected.<br /> * If you’re feeling nervous and you start shaking when speaking in public, clench your buttocks or thigh muscles. This will stop you shaking and help you focus.<br /> * Start well. We need to put our key message first. Cut to the chase and open with why the audience are there and why they should listen to you.<br /> <br /> <br /> <br /> Top Quotes:<br /> <br /> * “We’ve got about one sentence with which to grab an audience. Within that sentence, the audience will have decided whether they like you or not, whether they trust you or not and you’ll hopefully have articulated why you are there and what’s in it for them.”<br /> * “You have to be present and in the moment.”<br /> * “I like people to speak with energy, clarity and humanity. We need probably about 10% more energy than normal but not so much that we become like a gameshow host. We need clarity in the structure of the message and the clarity of delivery. Most important is humanity. We need a human connection with an audience.”<br /> * “Good leaders don’t make it about themselves, they make it about the audience.”<br /> * “Just knowing how to sound natural will pay dividends. If you don’t, you’re just not going to connect to the younger generation.”<br /> * “It doesn’t take as much time as you think. If you have four or five hours, this will pay dividends on everything that you do. Every phone conversation that you have, every meeting and even how you shake someone’s hands. We can learn it all.”<br /> * “If you go through life making other people...

Episode thumbnail for Stop Destroying Your Current Customer Relationships

August 24, 2015

Stop Destroying Your Current Customer Relationships

We’ve all seen advertising campaigns from banks and telecommunications companies that advertise a whole range of benefits for new customers. Wow, it sounds like a fantastic way to bring in new customers, right? If you are already a customer, how does that make you feel? You’ve been loyally giving them your business for several years but you can’t have access to these ‘new customer’ perks. <br /> <br /> Large companies can afford to do this due to their size, but, as small business owners, we don’t have the luxury of an endless, nationwide list of potential customers. It’s so important for those of us with small businesses to maintain a loyal customer base, but, in order to grow, we also need to concentrate our time and energy on finding new customers. In terms of who to give your attention to, it can be a delicate balancing act. We don’t want to spend too much time looking for new clients as this could alienate our existing customers and they could take their business elsewhere. At the same time, if we are too focused on a core group of existing customers, our growth could stagnate.<br /> <br /> How can we get the maximum value out of our existing customers and still find new ones to add to their ranks? How can we stop wasting, or even destroying, the existing relationships that we have with our customers? In this episode of the number one small business advice podcast, we’re speaking to marketing strategist and the author of Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, Noah Fleming.<br /> <br /> Noah knows just what’s required to build loyalty with your customers and he will sharing his expertise and experience with us in this episode.<br /> <br /> Issue Challenged in this Small Business Podcast<br /> <br /> How can small business owners maximize the value of their existing customers while also finding new ones?<br /> <br /> About Noah<br /> <br /> Noah Fleming is a strategic marketing expert and independent consultant who has helped thousands of entrepreneurs improve their skills when it comes to retaining loyal customers. He is considered a thought leader in his field and is the author of the bestselling Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving.<br /> <br /> Noah’s extensive experience and innovative thinking has seen his clients increase their profits, customer value and competitive advantage while at the same time reducing their customer acquisition costs.<br /> <br /> Noah’s also a renowned public speaker who has delivered keynotes and workshops for high profile clients around the world. He has been featured in The New York Times, Forbes, Entrepreneur Magazine and The Globe and Mail. He’s here with us for this episode to share his insights into how we, as small business owners, can create a foundation of loyal customers that will help our small businesses grow.<br /> <br /> Actionable Tips<br /> <br /> * You should understand your character and create marketing that speaks from that character. Create a story that's interesting to your customers. Who are you and what do you want to be known for?<br /> * Start to think about your community and what you can do to bring people together. There are so many different ways you can do this. Just let your customers engage with you and each other.<br /> * Maximise the value of every customer. Reach out to customers that you haven't had contact with for a while. Ask customers for testimonials. Set yourself three tasks every day related to this and soon you will be reaping the rewards.<br /> <br /> <br /> <br /> Top Quotes<br /> <br /> * "The best companies and organizations that really maximize customer value and build that evergreen sense of customer loyalty are those focused on building a sense of community."<br /> * "This is the bread and butter for small businesses. This is where the money is made."<br /> * "We spend all this time creating a marketing...

17 total episodes available

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What is Becoming a Better Leader Interviews?

Define, challenge and conquer the BIGGEST issues facing you as an early stage entrepreneur or founder. With powerful episodes from the world's finest business experts, each episode challenges one specific issue and provides detailed, actionable takeaways that you can implement immediately within your business.

Volume #1 features actionable interviews with John Lee Dumas, Guy Kawasaki, Rand Fishkin, Jeff Sanders, Bob Burg and Dragons' Den's Doug Richard along with multiple thought leaders, global business people and numerous NY Times / Amazon best-selling authors, Excellence Expected exists to help you live the life you want by dominating the problems that face every entrepreneur on their journey.

This isn't just another interview podcast, this is the straight-talking, accountable and actionable show that features one problem, one expert and multiple solutions every single episode.

Don’t forget, the more you expect from yourself, the more you WILL excel!

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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