Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.
Becoming a Trusted Voice
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5.0(14 reviews)
23 episodes
Updated Inactive
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.
Language
🇺🇲
Publishing Since
11/18/2017
1 verified contact email on file for Becoming a Trusted Voice
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Recent Episodes
March 5, 2024
SARTO Method Explained - Routines
<p>Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche.</p> <p>This episode emphasizes how understanding and addressing the day-to-day routines of a target audience enables content creators to produce relevant and impactful content. By aligning content with the audience's lifestyle, activities, and challenges, creators can foster trust and become a go-to resource.</p>
January 18, 2024
SARTO Method Explained - Aspiration
<p>Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration</p> <p>Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly. </p>
December 21, 2023
SARTO Method Explained - Subject
<p>Becoming a Trusted Voice: Understanding the SARTO Method</p> <p>Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions. In this episode Mike teaches how to identify the "Subject." to cover within the content you create. </p>
23 total episodes available
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Frequently asked questions
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- What is Becoming a Trusted Voice?
- How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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