Behind the Facade
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Podcast Overview
<p><strong>Behind the Facade</strong> is a monthly podcast hosted by Jake Gorry, Director of Proline, and Daniel from Complex Facade Install.</p><p>Having both started in the construction industry at around 14 years old, Jake and Daniel bring decades of hands on experience working across facade installation, major projects, and running construction businesses.</p><p>Each month they sit down to have an honest conversation about the industry. From facade systems and project challenges to the lessons learned from years on site and behind the scenes of running construction companies.</p><p>The goal is simple. Real conversations about construction from the people who live it every day.</p>
Language
🇺🇲
Publishing Since
3/13/2026
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Recent Episodes
July 15, 2026
#8 - Australian Construction Has Run Out of Time to Ignore AI: It's Time To Catch Up
Jake Gorry and Daniel from Complex Facade Install discuss how Australian construction businesses can leverage AI and data to avoid falling behind industry leaders.
June 17, 2026
#7 - The Broken System Costing Australian Construction Millions (And How to Fix It)
Jake Gorry of Proline Group and Daniel from Complex Facade Install Pty Ltd interview each other about how construction systems and leadership impact project timelines and profitability.
June 3, 2026
#6 - Adam Hall: From Bankruptcy To Building a $100M Brand in Construction
<p>In Episode 6 of Behind the Facade, Jake Gorry from Proline Group and Daniel from Complex Facade Install Pty Ltd sit down with their first ever guest, Adam Hall, Managing Director of AH Fencing. They have a raw conversation about the brutal realities of scaling a subcontractor business, nationwide expansion, trade cash flow, leadership, and what it really takes to survive the early years.</p><p>This episode dives into the true story of how Adam and his business partner Matt built a multi-state company from scratch after a previous employer went bust. They share the massive wake-up call of losing $200,000 in year one, waking up to find the ATO had wiped their bank account to $0, and how they recovered to build a highly profitable nationwide operation.</p><p>They also break down the transition from a gun tradie to a world-class leader, the power of organic growth versus acquisition, building custom ERP software using Claude, dealing with cultures of entitlement on site, and why you need a level of sustained delusion to back yourself in this industry.</p><p>If you work in construction, fencing, project management, site management, subcontracting, fabrication, or business ownership, this episode is packed with hard-learned, practical insight from people living it every day.</p><p>Timestamps:</p><p>00:00 - Intro: Welcoming first guest Adam Hall</p><p>01:08 - Organic growth vs interstate acquisition</p><p>02:24 - Building culture and setting standards across multiple states</p><p>08:14 - Leadership structures and fixing the site to office disconnect</p><p>14:31 - Extreme ownership, actionable core values and positive reinforcement</p><p>19:54 - Setting clear expectations and avoiding the entitlement loop</p><p>27:04 - The origin of AH Fencing: Two tradies with zero money</p><p>29:27 - Wiped to $0: Surviving the first year loss and the ATO wake-up call</p><p>35:17 - Trading tools for coaching and introducing commercial acumen</p><p>42:58 - Subbie metrics: Knowing your costs vs the danger of undercutting</p><p>53:50 - Why gun workers don't always make great business leaders</p><p>01:04:57 - Using AI to build custom tools and accelerating your path to $100M</p><p>ABOUT BEHIND THE FACADE</p><p>Behind the Facade is a construction podcast hosted by Jake Gorry, Director of Proline Group, and Daniel from Complex Facade Install Pty Ltd. The podcast goes behind the scenes of the facade, cladding, glazing and construction industry, sharing real conversations about business, leadership, site work, project delivery, culture and the people building the industry from the ground up.</p>
8 total episodes available with 2 transcripts
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Frequently asked questions
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- What is Behind the Facade?
<p><strong>Behind the Facade</strong> is a monthly podcast hosted by Jake Gorry, Director of Proline, and Daniel from Complex Facade Install.</p><p>Having both started in the construction industry at around 14 years old, Jake and Daniel bring decades of hands on experience working across facade installation, major projects, and running construction businesses.</p><p>Each month they sit down to have an honest conversation about the industry. From facade systems and project challenges to the lessons learned from years on site and behind the scenes of running construction companies.</p><p>The goal is simple. Real conversations about construction from the people who live it every day.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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