by Withinlink
Podcast Overview
<p style="font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;color:#333333;font-weight:normal;text-align:justify;" data-flag="normal">「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2019年苹果播客「年度精选播客」</span><span>及「年度最受欢迎新播客」。</span><br /></p><span><br /></span>
Language
🇨🇳
Publishing Since
10/15/2020
1 verified contact email on file for 贝望录
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Recent Episodes
June 17, 2026
226. 世界杯凭什么越办越贵？从一场球赛到千亿生意，是谁在掌控足球世界？
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>从</span><span> 1930 </span><span>年第一届世界杯的草创时期，到</span><span> 1994 </span><span>年美国世界杯开启真正的商业化时代，本期「贝望录」邀请播客「足球纸牌屋」的两位足球商业观察者，一起拆解世界杯百年商业史：国际足联如何从一个</span><span>“</span><span>非盈利组织</span><span>”</span><span>，逐步成长为掌握转播权、赞助权、赛事规则与全球足球资源配置的超级平台？为什么世界杯真正的商业爆发，要等到电视直播和彩电普及之后？为什么</span><span> 1994 </span><span>年美国世界杯，被认为是现代商业模式的起点？赞助、转播、票务与版权如何成为</span><span>FIFA</span><span>的四大收入支柱？从可口可乐、蒙牛到联想，企业为什么明知回报不确定，仍然愿意重金押注世界杯？除此之外我们也讨论了到：当世界杯从</span><span>32</span><span>队扩军到</span><span>48</span><span>队，真的是为了</span><span>“</span><span>让更多国家被看见</span><span>”</span><span>，还是另一个商业逻辑的开始？当一个组织既掌握规则、又拥有定价权，世界杯到底还是体育盛会，还是一门越来越庞大的全球生意？本期节目我们从足球出发，和在足球世界以身试法的两位足球从业者聊一聊足球背后的权力、商业与全球化。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><a style="color:#4990E2;text-decoration:none;"><b><span>【嘉宾】</span></b></a></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><b><span>唐晖</span></b><b><span> Roni</span></b><b><span>，李翔</span></b><b><span>Steven</span></b></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>「足球纸牌屋」主播</span></b></p><b><span></span><span></span><span></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【主持】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>李倩玲</span></b><b><span> Bessie Lee</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>广告营销行业资深从业者，商业观察者</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【本期内容提要】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[02:15]FIFA</span><span>是什么？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[02:58]</span><span>足球运动有强烈的国家认同与社区文化，所以中国足球再差，球迷还是会看</span><span><br>[04:48]</span><span>足球如何成为</span><span>“</span><span>世界第一运动</span><span>”</span><span>？世界杯诞生前的欧洲足球秩序</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[07:01]</span><span>第一届世界杯为什么直到</span><span>1930</span><span>年才出现？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[09:00]</span><span>二战之后，电视如何把世界杯变成真正的全球赛事</span><span><br>[11:08]</span><span>为什么说</span><span>1994</span><span>美国世界杯，才是真正现代商业世界杯的起点？</span><span><br>[13:06]</span><span>彩电、实时直播与广告是世界杯商业化爆发的真正原因</span><span><br>[15:11]</span><span>国际足联明明是</span><span>“</span><span>非盈利组织</span><span>”</span><span>，为什么越来越像一家超级公司？</span><span><br>[22:08]</span><span>世界杯丑闻不断却越办越赚钱，争议与腐败为什么始终无法影响</span><span>FIFA</span><span>的吸金能力？</span><span><br>[27:34]</span><span>世界杯怎么赚钱？拆解</span><span>FIFA</span><span>的四大收入支柱：转播、赞助、票务与版权</span><span><br>[30:00]</span><span>为什么很多国家即使亏钱，也必须买下世界杯转播权？</span><span><br>[33:59]</span><span>可口可乐、蒙牛、联想都在押注什么？世界杯赞助的真实商业逻辑</span><span><br>[41:11]</span><span>世界杯扩军到</span><span>48</span><span>队，是为了公平，还是为了更多收入？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[43:24]</span><span>扩军背后隐藏的亚洲市场逻辑：中国、印度、东南亚为什么重要？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[46:14]FIFA</span><span>把赚来的钱花到哪里？足球发展基金与全球权力分配</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[52:40]</span><span>国际足联和奥运会，谁才是真正的体育商业之王？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[55:44]</span><span>为什么世界杯可能是全球最成功、最难被颠覆的超级品牌？</span><span><br>[57:45]2030</span><span>世界杯百年，中国还有机会？</span><span><br><br></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【后期制作】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>Jean</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【收听方式】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>推荐您使用</span><span><span>Apple Podcast</span></span><span>、小宇宙</span><span><span>APP</span></span><span>、喜马拉雅FM<span><span>、荔枝播客、</span></span>网易云音乐、</span><span><span>QQ</span></span><span>音乐、</span><span><span>Spotify</span></span><span>或任意泛用型播客客户端订阅收听《贝望录》。</span></p></b><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【互动方式】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微博：</span><span><span>@</span></span><span>贝望录</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微信公众号：贝望录</span><span><span>+</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>商务合作：beiwanglu@withinlink.com</span></span></p>
June 10, 2026
225. 从“卖产品”到“被信任”，是中国企业出海英国最难的一课
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>也许很多人对企业出海的理解还在最难的是产品、市场和语言的阶段，但真正进入一个成熟市场之后才会发现，最复杂的往往是那些</span><span>“</span><span>看不见</span><span>”</span><span>的东西：法律体系、公司治理、税务结构、数据合规、消费者习惯，甚至是人与人之间的信任逻辑。本期「贝望录」，</span><span>Bessie </span><span>邀请两位长期旅居英国、深度服务中资企业出海的专业人士</span><span> Tom </span><span>与</span><span> Tim</span><span>，一起聊聊中国企业过去二十多年出海英国与欧洲市场的变化。从加入</span><span> WTO</span><span>后的</span><span>“</span><span>世界工厂</span><span>”</span><span>时代，到</span><span>2010</span><span>年代轰轰烈烈的海外并购潮，再到今天以新能源、电商、</span><span>AI </span><span>与全球化品牌为代表的新一轮出海，中国企业究竟经历了怎样的转变？节目里，两位嘉宾分享了大量真实案例：为什么很多企业把中国合同直接翻译成英文后，在英国根本无法使用；为什么英国资本市场最在意的并不是</span><span>“</span><span>业绩</span><span>”</span><span>；为什么中国互联网产品在英国常常</span><span>“</span><span>水土不服</span><span>”</span><span>；以及</span><span> GDPR</span><span>、反洗钱、背景调查这些规则，究竟会如何影响一家企业在海外的发展。比起</span><span>“</span><span>如何赚到海外的钱</span><span>”</span><span>，这一期我们讨论的是当中国企业真正走向全球化时，需要改变的到底是什么。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><b><span>【本节目由</span></b></a><b><span>Withinlink</span></b><b><span>碚曦投资协作体出品】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><b><span>【嘉宾】</span></b></a></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>Tom </span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>坐标伦敦 播客「大不列颠颠一颠」</span><span>主播</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>英国金融与商务咨询行业资深顾问</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>联系</span><span>Tom</span><span>：</span><span>crazygb2024@gmail.com</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>Tim</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>坐标伦敦 </span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>英国特许会计师协会资深会员，从事审计和财务顾问服务超</span><span>25</span><span>年，专注于服务中资企业出海</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>联系</span><span>Tim</span><span>：</span><span> timweiyu@hotmail.com</span></p><span></span><span></span><span></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【主持】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>李倩玲</span></b><b><span> Bessie Lee</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>广告营销行业资深从业者，商业观察者</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【本期内容提要】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[00:30]</span><span>为什么很多中国企业出海英国后才发现</span><span>“</span><span>直接翻译中文合同</span><span>”</span><span>根本行不通？</span><span><br>[04:38]</span><span>那些在英国市场</span><span>“</span><span>本可以成功</span><span>”</span><span>的中资企业案例</span><span><br>[05:34]</span><span>中国企业为什么很难真正融入英国资本市场？</span><span><br>[08:13]</span><span>国际化不是口号，而是治理结构与权力逻辑的彻底改变</span><span><br>[12:43]</span><span>英国董事会治理为什么会让很多中国企业</span><span>“</span><span>不适应</span><span>”</span><span>？</span><span><br>[14:58]</span><span>中国企业出海的三波浪潮：制造业出海、出海买买买与全球化品牌</span><span><br>[18:55]</span><span>新冠之后，中资企业出海逻辑发生了什么变化？</span><span><br>[22:38]</span><span>中国企业为何开始通过并购进入海外市场？</span><span><br>[26:05]</span><span>英国如今最欢迎哪些中国投资？新能源、教育与金融</span><span><br>[27:01]</span><span>第三波出海企业，为什么更像</span><span>“</span><span>长期经营</span><span>”</span><span>而不是资本运作？</span><span><br>[31:00]</span><span>英国基础设施里的机会：中国企业还能做什么？</span><span><br>[32:06]</span><span>中国电商</span><span>APP</span><span>为什么在英国</span><span>“</span><span>不好用</span><span>”</span><span>？</span><span><br>[37:40]</span><span>英国消费者为何格外在意环保、隐私与</span><span>“</span><span>不过度消费</span><span>”</span><span>？</span><span><br>[41:40]</span><span>企业出海英国，法规、法务与财务有哪些最容易踩的坑？</span><span><br>[42:27]</span><span>在英国注册公司和设立分支机构，有什么区别？</span><span><br>[44:50]OECD Pillar Two</span><span>（支柱二）会如何改变跨国企业税务结构？</span><span><br>[49:18]GDPR</span><span>数据安全法到底严格在哪里？为什么英国企业如此重视数据隐私？</span><span><br>[53:44]</span><span>为什么英国至今都难以推广</span><span>“</span><span>人脸支付</span><span>”</span><span>？</span><span><br>[56:40]</span><span>中国合同为什么不能直接翻译后在英国使用？</span><span><br>[58:22]</span><span>英国商业合同里，哪些条款必须重新设计？</span><span><br>[01:00:45]AI</span><span>能代替律师和专业顾问吗？</span><span><br>[01:01:57]</span><span>英国企业为什么如此重视背景调查与反洗钱？</span><span><br>[01:05:42]</span><span>为什么很多中国企业不习惯英国的</span><span>“</span><span>收入来源审查</span><span>”</span><span>？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:09:12]</span><span>企业出海英国，财务层面最容易忽略的风险有哪些？</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:12:00]</span><span>英国税务体系复杂在哪里？企业为什么不能只盯着</span><span>“</span><span>税率高低</span><span>”</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:14:57]</span><span>英国外汇管理规则，资金流转规范与审查</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:17:22]</span><span>英国整体营商环境比较乐观，要了解政治舆论与商业市场的相互独立情况 </span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:25:48]</span><span>企业出海最容易低估的，其实是文化差异和长期合规成本</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>[01:33:00]</span><span>两位嘉宾给准备出海企业的建议：做足准备、长期主义</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【后期制作】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>Jean</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【收听方式】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>推荐您使用</span><span><span>Apple Podcast</span></span><span>、小宇宙</span><span><span>APP</span></span><span>、喜马拉雅FM<span><span>、荔枝播客、</span></span>网易云音乐、</span><span><span>QQ</span></span><span>音乐、</span><span><span>Spotify</span></span><span>或任意泛用型播客客户端订阅收听《贝望录》。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【互动方式】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微博：</span><span><span>@</span></span><span>贝望录</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微信公众号：贝望录</span><span><span>+</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span><span>商务合作：beiwanglu@withinlink.com</span></span></span></p>
June 3, 2026
去英国留学，孩子的未来怎么选？与择校顾问与华人爸爸一起聊聊教育、未来与家庭选择
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>把孩子送去英国念书，是一场教育投资，还是一次家庭命运的重新选择？本期「贝望录」</span><span>Bessie </span><span>邀请旅居英国二十多年的华人爸爸</span><span> Tom</span><span>，以及拥有十年经验的英国低龄留学择校顾问</span><span> Anna</span><span>，一起聊聊一个越来越热、也越来越复杂的行业：英国低龄留学与择校顾问。从英国私校为什么越来越难进，到伊顿、哈罗这类传统公学的招生逻辑；从</span><span> GCSE</span><span>、</span><span>A-Level</span><span>、</span><span>IB </span><span>的区别，到孩子究竟几岁来英国最适合；从寄宿学校的</span><span>“</span><span>圈层文化</span><span>”</span><span>、监护人的真实角色，到家长最难面对的心理问题：把孩子送出去之后，真的能放心吗？</span>比起“上哪所学校最好”，这期节目更关心另一个问题：什么才是“适合自己孩子”的教育？当越来越多亚洲家庭希望通过教育获得一种更好的未来时，也许真正需要先回答的，是父母究竟希望孩子成为什么样的人，是在英国扎根、回亚洲发展，还是拥有在不同文化中生活与选择的能力？也许，教育从来不仅仅是一个学校的选择，而是整个家庭价值观的选择。</p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【本节目由</span></b><b><span>Withinlink</span></b><b><span>碚曦投资协作体出品】</span></b></p><span><br></span><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><a style="color:#4990E2;text-decoration:none;"><b><span><b>【嘉宾】</b></span></b></a></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>Tom </span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>坐标伦敦 播客「大不列颠颠一颠」</span><span>主播</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>联系</span><span>Tom</span><span>：</span><span>crazygb2024@gmail.com</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>Anna</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>择校顾问，英伦家长社群群主</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>联系</span><span>Anna</span><span>：</span><span>typiplup@gmail.com</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【主持】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>李倩玲</span></b><b><span> Bessie Lee</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>广告营销行业资深从业者，商业观察者</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><b><span>【本期内容提要】</span></b></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[00:01]</span></span><span><span>为什么做这期节目？低龄送孩子出国，究竟是在做什么决定？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[04:15]</span></span><span><span>英国私校为何开始</span></span><span><span>“</span></span><span><span>降温</span></span><span><span>”</span></span><span><span>？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[07:54]</span></span><span><span>华人家长和英国家长，怎么看私校</span></span><span><span>“</span></span><span><span>性价比</span></span><span><span>”</span></span><span><span>？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[10:37]</span></span><span><span>伊顿、哈罗与</span></span><span><span>“</span></span><span><span>老钱教育</span></span><span><span>”</span></span><span><span>，英国贵族学校到底在筛选什么？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[12:17]Tom</span></span><span><span>为什么给两个孩子选择私校？英国公校与私校的真实差异是什么</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[15:20]</span></span><span><span>英国私校越来越容易进了吗？但是为什么顶尖学校反而更难进</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[16:59]</span></span><span><span>择校顾问到底在做什么？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[19:00]</span></span><span><span>英国学制快速扫盲：</span></span><span><span>GCSE</span></span><span><span>、</span></span><span><span>A-Level</span></span><span><span>、</span></span><span><span>IB</span></span><span><span>到底是什么？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[22:49]</span></span><span><span>孩子几岁来英国最合适？</span></span><span><span>11+</span></span><span><span>、</span></span><span><span>13+</span></span><span><span>、</span></span><span><span>16+</span></span><span><span>各自意味着什么</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[25:35]4</span></span><span><span>岁就能来英国上学，陪读签证、寄宿学校与低龄留学门槛有哪些需要注意的</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[27:38]</span></span><span><span>英国私校到底有多贵？一年三四万英镑只是开始</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[28:26]</span></span><span><span>越早来英国越好吗？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[31:22]</span></span><span><span>华人家庭通常几岁送孩子出来？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[33:10]</span></span><span><span>真正的择校准备有哪些？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[35:09]“</span></span><span><span>最好的学校</span></span><span><span>”</span></span><span><span>和</span></span><span><span>“</span></span><span><span>最适合的学校</span></span><span><span>”</span></span><span><span>是两回事</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[39:02]</span></span><span><span>学校也有运气成分，所以同一所学校，不同家庭也许体验完全不同</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[41:58]</span></span><span><span>寄宿学校值得吗？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[44:38]</span></span><span><span>择校顾问是如何收费的，为什么没人真的能</span></span><span><span>“</span></span><span><span>保录</span></span><span><span>”</span></span><span><span>？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[46:13]</span></span><span><span>顾问也会</span></span><span><span>“</span></span><span><span>挑客户</span></span><span><span>”</span></span><span><span>？价值观要一致是前提</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[47:46]AI </span></span><span><span>能代替择校顾问吗？信息过载时代，经验还值钱吗？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[49:00]</span></span><span><span>孩子入学以后怎么办？择校顾问有没有</span></span><span><span>“</span></span><span><span>售后服务</span></span><span><span>”</span></span><span><span>？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[50:34]</span></span><span><span>监护人是什么？找朋友、找机构，哪个更靠谱？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[55:41]</span></span><span><span>孩子出国前最重要的准备不是英语，而是心理建设</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[57:19]</span></span><span><span>陪读家长的真实生活</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[01:00:00]</span></span><span><span>如果孩子在学校不开心、被霸凌，家长能做什么？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[01:05:00]</span></span><span><span>英国留学之后一定能留下来吗？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[01:10:20]</span></span><span><span>把孩子送来英国，家长真正该期待什么？</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[01:14:29]</span></span><span><span>给准备低龄留学家庭的建议：学习不是问题，真正难的是适应</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>[01:19:10]</span></span><span><span>英国教育真正的</span></span><span><span>“</span></span><span><span>软实力</span></span><span><span>”</span></span><span><span>也许是在表达能力、戏剧教育与文化底蕴</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【后期制作】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>Jean</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【收听方式】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>推荐您使用</span><span><span>Apple Podcast</span></span><span>、小宇宙</span><span><span>APP</span></span><span>、喜马拉雅</span><span>FM</span><span><span>、荔枝播客、</span></span><span>网易云音乐、</span><span><span>QQ</span></span><span>音乐、</span><span><span>Spotify</span></span><span>或任意泛用型播客客户端订阅收听《贝望录》。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><b><span>【互动方式】</span></b></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微博：</span><span><span>@</span></span><span>贝望录</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微信公众号：贝望录</span><span><span>+</span></span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span><span>商务合作：beiwanglu@withinlink.com</span></span></p>
398 total episodes available
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- What is 贝望录?
<p style="font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;color:#333333;font-weight:normal;text-align:justify;" data-flag="normal">「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。</p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>2019年苹果播客「年度精选播客」</span><span>及「年度最受欢迎新播客」。</span><br /></p><span><br /></span> - How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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