Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

Better Advertising with BTR Media
Claim This Podcastby Destaney Wishon and Justin Nuckols
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Podcast Overview
Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
Language
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Publishing Since
8/4/2022
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Recent Episodes

May 27, 2026
Stop Comparing RMNs Like They’re the Same
Host Destaney Wishon interviews Laura Pattison, a retail media expert, about understanding retail media network differences to optimize brand advertising strategies.

May 12, 2026
Inside a $3M Amazon Launch
Host Destaney Wishon interviews Zach Bican, CEO of BTR Media, as they reveal strategies for a $3 million Amazon launch, offering insights into rapid e-commerce growth.

April 28, 2026
CTV, Fire TV, and the Funnel You’re Missing
<p>Streaming TV isn’t just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a high-intent-only approach is limiting growth. He covers how to use existing search and DSP data to inform TV targeting, where brands go wrong with audience segmentation, and why creative matters more here than anywhere else. You don’t need to reinvent your strategy, you just need to extend it. If you’ve been treating TV as optional, this episode will change your mind.</p><p></p><p>Connect with Gibby on Linkedin: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/gibby-h-2132b71a4" target="_blank"><b>linkedin.com/in/gibby-h-2132b71a4</b></a></p><p>Connect with Destaney on Linkedin: <a rel="noopener noreferrer nofollow" href="http://linkedin.com/in/destaney-wishon" target="_blank">linkedin.com/in/destaney-wishon</a></p>
115 total episodes available with 80 transcripts
Recent guests on Better Advertising with BTR Media
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Laura Pattison
Guest
Zach Bican
Guest
Josh Webb
Guest
Sage
Guest
TJ Hyland
Guest
Destaney Wishon
Guest
Justin
Guest
Day Tomko
Guest
Preston Rutherford
Guest
Joe Shelerud
Guest
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Frequently asked questions
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- What is Better Advertising with BTR Media?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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