Hosted by Odin Clack and Michael Magnus, Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. From personal project updates to new marketing ideas and challenges, each episode offers practical insights, inspiring stories, and candid conversations. Whether you’re deep in the craft game or just love hearing how small businesses adapt, grow, and strategize—this is your spot. Expect conversations with guests, updates on upcoming events, spotlights on fellow makers, and discussions about bridging the gap between tradition and innovation.
Beyond the Workbench
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5.0(9 reviews)
25 episodes
Updated Daily
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Podcast Overview
Hosted by Odin Clack and Michael Magnus, Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. From personal project updates to new marketing ideas and challenges, each episode offers practical insights, inspiring stories, and candid conversations. Whether you’re deep in the craft game or just love hearing how small businesses adapt, grow, and strategize—this is your spot. Expect conversations with guests, updates on upcoming events, spotlights on fellow makers, and discussions about bridging the gap between tradition and innovation.
Language
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Publishing Since
6/21/2025
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Recent Episodes
June 18, 2026
Who Is Your Brand For? w/ Jasper, Jasper's Leather Co. | Beyond the Workbench #25
<p>Most makers can tell you what they make. Fewer can tell you who they're making it for.</p><p>Odin and Magnus sit down with Jasper Knight, a saddle maker and production leatherworker from Idaho they met at their Sheridan business class. Jasper runs knife sheath manufacturing out of a 15x15 shed, builds saddles out of a semi trailer on his property, and makes leather holsters for toy cap guns that he believes could be his hero product. The problem was that all of it lived under one roof, sending different signals to different audiences. A single question from Odin in class reframed everything, and by the time this episode recorded, Jasper had already spun the holsters off into their own brand.</p><p>The conversation covers what it costs to learn a new production process, why a small tight product line beats a wide one every time, and how lifestyle photography does what product shots alone never will.</p><p>Featuring Jasper Knight of Jasper's Leather Co.:<br>https://www.instagram.com/jaspersleatherco/</p><p>TIMESTAMPS:<br>00:00 - Meeting Jasper at Sheridan<br>04:45 - Knife Sheaths and the JUKI AMS-210<br>13:00 - Who Is the Toy Holster For?<br>16:30 - Splitting the Brand<br>23:00 - People Buy for Their Reasons<br>29:00 - Lifestyle Photography<br>33:30 - Do Fewer Things Better<br>43:00 - Production Tricks from the Shed<br>51:00 - State Arts Grants and Teaching<br>56:00 - Teaching Scroll Foundations</p><p>---------------------------------------------</p><p>LISTEN TO THE PODCAST:<br>Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd<br>Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809<br>YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast<br>All Platforms: https://www.beyondtheworkbench.com/</p><p>FOLLOW BEYOND THE WORKBENCH:<br>Instagram: https://www.instagram.com/beyondtheworkbench<br>TikTok: https://www.tiktok.com/@beyondtheworkbench<br>Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/<br>YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast<br>Patreon: https://www.patreon.com/beyondtheworkbench</p><p>HOSTS:<br>Odin Clack - https://www.instagram.com/odinleather<br>Michael Magnus - https://www.instagram.com/magnusopus</p><p>Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.</p><p>New episodes are released on the first and third Thursdays of every month.</p><p>Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench</p><p>Edited and produced by Instrumental Media: https://instrumental.media/</p><p>#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #BrandBuilding #MakerLife</p>
May 28, 2026
Rocky Mountain Leather Trade Show 2026 | Beyond the Workbench #24
<p>In Episode 24, the hosts are in Sheridan, Wyoming for the Rocky Mountain Leather Trade Show. Before the drive in, a stop at a hat maker's studio and a high-end interior design shop turned into a real conversation about pricing, audience, and why the right room changes what your work is worth.</p><p>At the show, the debut competition delivers its usual mix of inspiration and humility. The episode closes at the airport, one year to the week from the Sheridan recap that started the podcast.</p><p><strong>TIMESTAMPS:</strong><br>03:06 - Sheridan College and the Show<br>06:50 - Hat Maker in Billings<br>12:11 - The $52 Coasters<br>13:46 - Pricing and Positioning<br>21:17 - Writing Reviews That Work<br>28:15 - Classes and Takeaways<br>29:37 - Building a Podcast Community<br>38:21 - Justin Fitzwater Takes Third<br>43:43 - Reflecting on Year One<br>47:43 - The Alice Stoneman Award</p><p>---------------------------------------------</p><p><strong>LISTEN TO THE PODCAST:</strong><br>Spotify: <a href="https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd">https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd</a><br>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809">https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809</a><br>YouTube: <a href="https://www.youtube.com/@beyondtheworkbenchpodcast">https://www.youtube.com/@beyondtheworkbenchpodcast</a><br>All Platforms: <a href="https://www.beyondtheworkbench.com/">https://www.beyondtheworkbench.com/</a></p><p><strong>FOLLOW BEYOND THE WORKBENCH:</strong><br>Instagram: <a href="https://www.instagram.com/beyondtheworkbench">https://www.instagram.com/beyondtheworkbench</a><br>TikTok: <a href="https://www.tiktok.com/@beyondtheworkbench">https://www.tiktok.com/@beyondtheworkbench</a><br>Facebook: <a href="https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/">https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/</a><br>YouTube: <a href="https://www.youtube.com/@beyondtheworkbenchpodcast">https://www.youtube.com/@beyondtheworkbenchpodcast</a><br>Patreon: <a href="https://www.patreon.com/beyondtheworkbench">https://www.patreon.com/beyondtheworkbench</a></p><p><strong>HOSTS:</strong><br>Odin Clack - <a href="https://www.instagram.com/odinleather">https://www.instagram.com/odinleather</a><br>Michael Magnus - <a href="https://www.instagram.com/magnusopus">https://www.instagram.com/magnusopus</a></p><p>Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of <a href="http://www.learnleathercraft.com">www.learnleathercraft.com</a>), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.</p><p>New episodes are released on the first and third Thursdays of every month.</p><p>Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at <a href="https://www.patreon.com/beyondtheworkbench">https://www.patreon.com/beyondtheworkbench</a></p><p>Edited and produced by Instrumental Media: <a href="https://instrumental.media/">https://instrumental.media/</a></p><p>#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Pricing #LeatherShow #RockyMountainLeatherShow</p>
May 7, 2026
Search & SaaS | Beyond the Workbench #23
<p>Are you spending money on tools you forgot you signed up for, chasing search terms that will never convert, and doing work that someone else should own?</p><p>In Episode 23, Odin and Magnus take stock. Odin walks through his belt bar and brand activation business and what it means to sell a solution rather than a product. Magnus breaks down SEO for makers: why targeting broad search terms is a losing game, and how Google Business listings and descriptive reviews are the most underused tools a small shop has. The back half covers software subscriptions, what to keep, what to cut, and why regular auditing matters.</p><p>If you have been saying yes to everything and wondering why nothing feels like progress, this one is worth your time.</p><p><b>TIMESTAMPS:</b><br />01:00 - Busy Season Check-In<br />08:30 - Letting Go of Sunk Costs<br />15:15 - Declutter Your Space<br />23:00 - Belt Bars and Activations<br />35:00 - Sell the Solution<br />38:00 - Stop Chasing Broad Terms<br />44:30 - Find Your Real Customer<br />51:00 - Reviews That Actually Work<br />01:01:00 - Apps Worth Keeping<br />01:44:00 - AI and Authentic Voice</p><p>---------------------------------------------</p><p><b>LISTEN TO THE PODCAST:</b><br />Spotify: <a href="https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd" rel="ugc noopener noreferrer" target="_blank">https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd</a><br />Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809" rel="ugc noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809</a><br />YouTube: <a href="https://www.youtube.com/@beyondtheworkbenchpodcast" rel="ugc noopener noreferrer" target="_blank">https://www.youtube.com/@beyondtheworkbenchpodcast</a><br />All Platforms: <a href="https://www.beyondtheworkbench.com/" rel="ugc noopener noreferrer" target="_blank">https://www.beyondtheworkbench.com/</a></p><p><b>FOLLOW BEYOND THE WORKBENCH:</b><br />Instagram: <a href="https://www.instagram.com/beyondtheworkbench" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/beyondtheworkbench</a><br />TikTok: <a href="https://www.tiktok.com/@beyondtheworkbench" rel="ugc noopener noreferrer" target="_blank">https://www.tiktok.com/@beyondtheworkbench</a><br />Facebook: <a href="https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/" rel="ugc noopener noreferrer" target="_blank">https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/</a><br />YouTube: <a href="https://www.youtube.com/@beyondtheworkbenchpodcast" rel="ugc noopener noreferrer" target="_blank">https://www.youtube.com/@beyondtheworkbenchpodcast</a><br />Patreon: <a href="https://www.patreon.com/beyondtheworkbench" rel="ugc noopener noreferrer" target="_blank">https://www.patreon.com/beyondtheworkbench</a></p><p><b>HOSTS:</b><br />Odin Clack - <a href="https://www.instagram.com/odinleather" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/odinleather</a><br />Michael Magnus - <a href="https://www.instagram.com/magnusopus" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/magnusopus</a></p><p>Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of <a href="http://www.learnleathercraft.com" rel="ugc noopener noreferrer" target="_blank">www.learnleathercraft.com</a>), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.</p><p>New episodes are released on the first and third Thursdays of every month.</p><p>Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at <a href="https://www.patreon.com/beyondtheworkbench" rel="ugc noopener noreferrer" target="_blank">https://www.patreon.com/beyondtheworkbench</a></p><p>Edited and produced by Instrumental Media: <a href="https://instrumental.media/" rel="ugc noopener noreferrer" target="_blank">https://instrumental.media/</a></p><p>#BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #SEO #DigitalMarketing #MakerLife</p>
25 total episodes available
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- What is Beyond the Workbench?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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