Capitalism.com with Ryan Daniel Moran

About Capitalism.com with Ryan Daniel Moran

The Capitalism.com Podcast Network presents content for those who are bold enough create change, pursue wealth, find freedom, take control of their health, and reach their full potential.

Publisher

Capitalism.com

Category

business · business

Language

en

Explicit

No

First episode

2 Oct 2014

Latest episode

1 Oct 2026

Latest episodes

2 of 903 episodes have a transcript.

1. 

   1 Oct 2026

   The Rise and Fall of Black Rifle Coffee

   Get the free playbook for building a brand to $100K a month: ► The free $100K playbook: https://capitalism.com/100K Black Rifle Coffee built a nine-figure brand on YouTube videos, a Shopify checkout and 287,000 people on autoship. Then they went public, chased retail shelves, quieted the content that built them, and watched the subscriber base fall to 150,000 while the stock dropped more than 97%. I break down the 3 pillars they had, the 2 they gave up, and why keeping it simple is what lets a brand scale and sell. Resources mentioned in the episode: ► The full step-by-step plan: https://capitalism.com/model (0:00) How Black Rifle Coffee went from viral videos to a billion dollars, and back (0:42) The 1 number to remember: 287,000 people on autoship (1:17) The 3 pillars of a brand you can scale and sell (2:09) Audience first: a $1,800 Black Friday test and 300 pounds of coffee (3:17) Viral videos and the exposure that compounded (4:26) Content, a subscription and a Shopify checkout: that was the whole business (5:10) The 2021 investor deck: 70% organic traffic, 7% conversion, 43% margin (6:13) Going public meant new people to please besides the fans (7:07) The PR controversy did not cause the decline, and the numbers show it (7:57) Marketing went from over 15% of revenue to under 10% (9:26) The SPAC, the IPO, and share payouts that triggered in 60 days (11:16) My theory about the coffee shops, and why I was wrong (12:33) Retail looks great on paper, and it became their priority (13:51) 287,000 subscribers down to 150,000 while revenue hit $390 million (15:02) Every major decision they made after going public (16:41) Complication kills growth, simplicity scales (17:01) Coffee prices, tariffs and the pricing power they had given up (18:49) Lesson 1: audience is the asset (19:17) Lesson 2: simplicity scales (19:45) Lesson 3: retail is a one-time event, not a growth machine (20:17) Why Black Rifle is now on my watch list (21:19) The 3 pillars, and what Black Rifle teaches about all of them DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only. Nothing in this episode is investment advice or a recommendation to buy or sell any security.

2. 

   23 Sept 2026

   Shark Tank Valued Kodiak Cakes at $1.5M. Then It Sold for $800M

   Get the free playbook, trainings, and AI tool that builds your plan to 100K a month: ► The free 100K playbook: https://capitalism.com/100K Kodiak Cakes asked Shark Tank for a $5 million valuation, got told they were a commodity, and walked out with no deal. 7 years later private equity paid a reported $800 million for control of the company. I break down what they actually did in between, then I sit down with Amanda, who is launching a high-protein pancake mix from scratch and is afraid of the exact objection the Sharks made, and we run that same playbook on a 2-year timeline instead of a 20-year one. Resources mentioned in this episode: ► The free 100K playbook: https://capitalism.com/100K ► Amanda's brand, Solea Bakes: https://eatsolea.co/ ► Amanda Carneiro on Instagram: https://www.instagram.com/rawfitnessandnutrition (0:00) Kodiak Cakes asked for a $5 million valuation on Shark Tank and got nothing (0:43) The 20-year version of this playbook now takes closer to 2 years (1:32) They started in Utah ski shops, before Amazon, Instagram or TikTok Shop (2:07) The Clif Bar parallel: niche local retail first, hundreds of millions later (2:45) Nearly 10 years to any real distribution, stuck between $1 and $4 million (3:34) What it actually takes to build a first million-dollar business today (3:47) The Shark Tank pitch, and how the Sharks tore the brand apart (4:35) $500,000 for 10% asked, $500,000 for 35% offered, and they walked (5:40) Doing $4 million at air date, and doubling the year after (6:02) The 2016 capital raise, and the 3 things they spent it on (7:02) Best-selling pancake mix at Target, not Amazon, not Meta ads (7:34) 2018 to 2021: eight figures to nine figures, then private equity called (8:00) Why a bear on the box tells you who they were really targeting (8:46) Double down on what is working before you add new distribution (9:02) You cannot get on a TV show, but you can manufacture the same awareness (9:53) Meet Amanda, launching a high-protein pancake mix from zero (10:22) She does not need $800 million, she needs a $5 million business (11:09) The 3 things she needs before anything else (11:43) A few hundred people is enough to seed a $10,000 launch (12:24) 90 days of audience building to a $5,000 to $25,000 launch (12:51) 300 people on the waiting list, and exactly how she built it (13:19) Hedging the launch, and why half in does not work (14:32) The launch plan: build the hot list, then 2 weeks of hard launch (15:03) A $7 pancake mix versus her $30 bag: the premium problem (15:41) Stop comparing yourself to your competitors (16:27) The most expensive pancakes in the world as a content hook (17:17) 6 organic eggs cost the same, and why that reframe works (17:30) A few thousand people on auto ship is a seven-figure business (17:59) Direct to consumer beats fighting for shelf space at Walmart (18:57) Manufacturing your own big break through relationships (20:31) Treat early customers like gold and send influencers free product (21:05) Start the outreach before the product exists (21:47) 20 well-connected people, care packages, handwritten notes (22:27) What actually happened when Amanda launched (22:51) 144 orders and about $9,000 in sales (23:35) The advice she used, and the advice she ignored (24:03) She raised her price to $32 a bag and nobody pushed back (24:55) The headline you never see is somebody's first $10,000 (25:41) Where to get the free playbook and the AI tool DISCLAIMER: The information contained on this podcast and the resources available for download/viewing through this podcast are for educational and informational purposes only.

3. 

   16 Sept 2026

   How Huel Went From a Garage to a $1.15 Billion Exit: Case Study

   The workshop is where we build your version of this: ► The next workshop: https://capitalism.com/bootcamp Huel sold to Danone for $1.15 billion and most of the internet missed it. Julian Hearn was in his mid-40s coming off a website that lost him money, he launched by posting in a Facebook group, and his first 2 orders went out of his own garage. I break down the 3 things that got him from there to a billion-dollar exit, and the one he never traded away: he treated the community like it was the asset. Resources mentioned in the video: ► The next workshop: https://capitalism.com/bootcamp ► The free $100K playbook: https://capitalism.com/100K ► The full step-by-step plan: https://capitalism.com/model (0:00) Huel sold to Danone for $1.15 billion and most of the internet missed it (0:47) Why this one is copyable: no MBA, no private equity spreadsheet behind it (1:14) Julian Hearn had one win and one expensive failure before Huel (1:40) Body Hack lost him money and told him exactly why diets fail (2:25) The Magic Spoon aside: cricket flour flopped, protein cereal did not (3:30) His failure was the market research for the thing that worked (4:04) The 3 things that made Huel work out of the gate (4:45) He built the whole go-to-market on 1,000 true fans (5:07) Julian in his own words: 1,000 people at 45 pounds a month (5:35) Product, audience, and a sales channel that compounds (6:40) Launch day was a post in a Facebook group called London Startups (7:00) His first 2 sales, fulfilled out of his own garage (8:30) He asked those 2 customers one question: why did you buy? (8:55) The Soylent Reddit group became his first real fan base (9:20) The Hueligans, and the forum he built to keep them (9:40) The traffic triangle, and what we call the hopper (10:40) How to get to 1,000 customers when you only have 9 (11:30) $800,000 in 2015, 10 years before the exit (12:00) The Shopify Masters interview at a $2 million run rate (12:40) The PR play then, and what it looks like now (14:00) $5 million in 2 years, and why failed products did not sink them (14:45) 20% of new customers were coming from referrals (15:00) The 1 in 10 rule, and how Steven Bartlett found him (17:00) Amy is pacing $3 million, and she is in the DMs herself (18:00) They hired a CEO and doubled down on the Hueligans anyway (18:55) Danone tried to build their own, then gave up after 8 weeks (20:05) He treated his failure as tuition (20:50) They ate a loss rather than raise prices on loyal subscribers (21:30) Product, audience, sales channel, and the one most people underweight DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

Inside a recent episode

#TBT - How to Invest for Income and Achieve Real Freedom w/ James Altucher

Published 2 May 2019 · Transcript excerpt

[…] And that's how he got into outer space. That was two things, physical health and emotional health. Third type of health is creative health. You need to every day be creative because creativity is a muscle. If you wait for inspiration, you're already too late. inspiration came and went, and you're just sitting around waiting for it. You have to be creative every single day. You have to do something that's creative every single day. It's not enough to think of ideas. You have to write them down. You have to think about how to execute them. You have to do things that are fun, that you enjoy, that are new and unique, and you have to exercise that muscle every day. […]

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